Thinking Outside the Box with Your Employer Outreach Efforts

Thinking Outside the Boxwith

Your Employer Outreach Efforts

Last Update: 5/22/13

Angelique TorresEmployer Outreach Specialist, MAEndicott College

Email: atorres@endicott.eduFacebook: http://www.facebook.com/angelique.torres.98LinkedIn: www.linkedin.com/in/angeliquetorres/Twitter: AngeliqueTorre1

Breakout SessionYou are the Employer Relations Professional within your

CareerCenter at a College/University. One of the Academic

Departments approaches you for employer outreach assistance. The Department states that the number of organizations

visiting the campus related to its students’ major of study and career

interests is limited. List three steps you would take to make new

employerconnections to meet the needs of the Department.

Employer Outreach Value Proposition

It’s all about ROI

CollegeLevel

National

Level

Regional

Level

Accreditation

Objective

Employer Outreach Strategy Overview: The PIE Model

Implementation

Evaluation

Planning

Planning

Discovery Phase Mission Statements and their Importance

Discovery Phase

SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats

Interviews with College Groups

Spreadsheet Sample

Endicott College Employer Outreach Initiative Mission Statement

The Employer Outreach Initiative is building long-term, mutually beneficial partnerships with employers for all departments that will provide opportunities for students, recent graduates, and alumni. The Initiative generates creative ways for employers to engage with our campus and maintains an open line of communication with those employers.

Implementation

CommunicationPlanning

RelationshipBuilding

Engagement

Communication Planning

Audience Analysis Message Development

Relationship Building

Employer Outreach Methods (Tiered Approach)

1st: LinkedIn/Facebook2nd: Email3rd: Phone4th: Networking Events5th: Employers Reach Out to Us

Student/Faculty Outreach MethodsFace-to-face interactions

EngagementCurrent Student Opportunities

- Host an Intern- Facebook/LinkedIn/Twitter- Videos/Testimonials

On-Campus- Career Fairs- Class Visits- Guest Presentations- Mock Interviews- Resume Critiques - Informational Booths- On-Campus Interviews

Off-Campus- Student Site Visits

Alumni Opportunities- Careers- LinkedIn- Videos/Testimonials- Host Interns/Hire Full-Time Employees- On-Campus Opportunities- Off-Campus Opportunities

Opportunities for Employer Engagement

with Endicott College

Employer Engagement

Engagement Examples Fair: Oracle On-Campus Interviews: Boston Celtics Class Presentations: Citizen Schools Student Club Presentations: KPMG Guest Lecturers During Workshops: Pearson Education and CIA Student Site Visits: Hyatt Hotels of Boston

Student Engagement through Marketing

Class Presentations Email Blasts (General and Targeted) Faculty and Student Club Partners School Calendar Social Media (LinkedIn, Facebook, and Twitter) TV Monitors

Evaluation

Overview of the Assessment Process:

Planning

Measurement

Communication

Revision

Hit Repeat

School of BusinessEmployer Outreach Plan

Annual Summer Meetings

President Reports andCommunity Meeting Presentation

Surveys and Employer Analysis Worksheet

Yearly Process

Employer Activity Results:2012 to 2013 Growth

Employers that visited the campus: 98 v. 125 = 28% growth New employers:50 v. 74 = 48% growth Fair participation:81 v. 84 = 4% growth On-Campus Interviews: 8 v. 10 = 25% growth

Looking Ahead 5 areas of growth have been

identified for employer outreach efforts:

- Student Engagement- Faculty Engagement- Employer Engagement- Student Preparedness- Branding

Q&A

Outputs Departmental Meetings Agenda Employer Outreach Questionnaire Employer Outreach Spreadsheet Opportunities for Employer Engagement with Endicott College On-Campus Interview Process Upcoming On-Campus Interviews and Other Employer Events Schedule The Career Center: Connecting Students with Employers Presentation School of Business Employer Outreach Plan Employer Job Posting Outcomes Survey Employer Recruiting Event Survey Employer Recruitment Outcomes Survey On-Campus Interview Student Evaluation Form Employer Activity Analysis President’s Report Employer Activity Analysis Report Community Meeting Presentation Employer Analysis Worksheet Student Recruiting Policy Student On-Campus Interview Follow-Up

Angelique TorresEmployer Outreach SpecialistEndicott CollegeE: atorres@endicott.eduP: (978) 816-7619

Example of an Outreach Message