Think Mobile April 2010_Robert Spier_NPR

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Thinkmobile 2010April 5, 2010

Robert Spier | NPR Digital Media

NPR Mobile means…

• (Re-)engage our audience(s)

• Leverage our competitive advantages

• Re-engineer the NPR experience

• New revenue opportunities (?)

One view… (my view)

… how it actually stacks up.

92%

4% 3% 1%

72%

21%

3% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Site iPhone App Mobile Site Android

Unique Visitors

Page Views

That’s “r-a-d-i-o”

That’s “r-a-d-i-o”

… and we even archive it.

But beyond programs…

… and even more beyond

And, for mobile?

User Experience Goals

• News Checking• Time-Shifting & Sharing• Pocket Radio Listening• Customized Listening

News = read / listen experience…

Source: NPR News iPhone App Survey, Jan./Feb. 2010, n = 1,642

67% of app users listen to audio on the NPR news app.

And they are…

Five days old, very different…

… and changing NPR.org, too.

Mobile as a business

• CPMs, etc. @ market

• Good business, especially apps

• Apps = greater opportunities to engage

• iPad = even greater promise?

What’s next? Well, Music, for one.

Robert Spier -- Director,

Content Development & Mobile Ops

NPR Digital Media

+1 202.513.2448

rspier@npr.org

@reaubaire