View
216
Download
3
Category
Tags:
Preview:
Citation preview
The KOOH Sports Way
All evolution in thought and conduct must at first appear as heresy and misconduct - George Bernard Shaw
Visit www.koohsports.com to knowmore or click below to follow us on
Background
• KOOH Sports is a new age Sports Company set up with a passion to get kids of today to embrace sport and more importantly ahealthier life style. KOOH Sports is driven by the age old philosophy “a fit body leads to an able mind” and aims to be presentthroughout the journey of a kid from early stage movement to being active for life and for a persistent few even turning professionalat a sport of their choice. “Early stage movement to active for life” or “early stage movement to podium” is the central theme
• KOOH sports delivers grass root programs at schools to initiates interest in sports, nurtures talent through its sports developmentcentres and promotes talent with best in class sports properties. Given that traditional methods of training are no more applicable totoday’s kids; KOOH Sports has developed a break through methodology of training – GRIT©. GRIT combines Game intelligence tolearn, Repetition (ball contact time) to excel, Innovative progression to customise learning and Talent management to hone in talent
• KOOH Sports is founded by seasoned professionals who have been in the servicing and outsourcing industry for over two decades .Believing in the business idea TCS and HDFC, two of the largest corporate houses in India and Faering Capital, an Indian privateequity fund with a theme to invest in companies that have potential for high growth, have also made investments in KOOH Sport s
• KOOH Sports also has a panel of strong technical experts like Ajit Wadekar, PT Usha, John Gloster, Rajasthan Royals, Shiba Maggon,Apurva Desai, Paul Masefield, Victor Vaz, Vincent Kumar and Andrea Thumshirn
• Having steadily grown since going actively live in February 2012, KOOH Sports through a multitude of products and programs iscurrently providing sports education to c. 100,000 kids across India, training c. 7,000 kids through sports development centres andpromoting more than 55,000 kids in specific talent hunt initiatives
Intellectual Property of KOOH Sports Pvt. Ltd. 2
s
KOOH Sports Vision & Strategy
Create
a healthy & fit
nation
Earn
sports revenue for
India
Help
kids carve a career in sports
KOOH SporVision
Create
future sports stars,
coaches & experts
Intellectual Property of KOOH Sports Pvt. Ltd. 3
Our emphasis is on kids ranging from 2 to 19 years of age
Our vision is to make a difference to sports in India by focusing on grassroot level development
KOOH Sports Team
Conrad D’SouzaMember of ExecutiveManagementHDFC
Girish RCorporate VicePresidentTCS
Susir KumarCEOSerco Global Services
Aditya ParekhFounderFaering Capital
Prabhu SrinivasanCEO & Co-FounderKOOH Sports
Chirag PatelExecutive DirectorKOOH Sports
Head - Business
Marketing
Technical Director -
Centre
Intellectual Property of KOOH Sports Pvt. Ltd. 4
Spencer Johnson Technical Director - Football
Dinesh Jaimon Technical Director - Cricket
Karishma Boolani Head – KOOH Sports Lab
Prachi Wasnikar Head - KOOH Sports Events
Ajit Gopalakrishnan
Sports Development
Ruchee Bhaskar Regional Director - North
Shivani Kejriwal Regional Director – South
Management Team
Puneet Mehra Director- Sales & Service Delivery
Kashif SiddiquiSDC Director & Head -Corporate Services
Mugdha Mhadeshwar Head – Finance, Risk & Governance
Smrita Singh Chandra
Development &
Karan Khurana Head - Quality, Training, Curriculum & Coach Engagement
Executive Team
Board Members
KOOH Sports Partners and Technical Team
Partner
Intellectual Property of KOOH Sports Pvt. Ltd. 5
Events PartnerAthletics Training
Elizabeth Sato International Physical
Education Expert
Vincent KumarBCCI Level B Coach
Andrea T German Hockey player and
Coach
Paul Masefield Former English Football Player
John Gloster Physiotherapist
Rajasthan Royals
NGOPartner
ContentPartner
AcademicPartner
Apurva DesaiBCCI Level C Coach
Victor Vaz National Sports Director, SOB
Shiba Maggon Indian Basketball
Player
P.T. Usha Olympic Gold Medalist and Legendary Athlete
Ajit Wadekar Former Indian Cricket
Test team Captain
CountryPartner
Sports EdOutsourcing Partner
CricketPartner
AthleticsPartner
Athletics &Coach Partner
Partnerships Sports Advisory Committee/Technical Team/ Brand Ambassador
Awards and Recognition
Ratings and Awards Recognition
Intellectual Property of KOOH Sports Pvt. Ltd. 6
Rated as one of the best 25 sports start-up ideas in India by the Federation of Indian Chambers of Commerce and Industry
Electronic / Digital
Max Bupa Walk for Health – Times Now Aaj Tak Young Turks – CNBC
Coke SMS Campaign - NDTV NDTV CNN IBN Sports Keeda
KOOH SportsProducts and Initiatives
All evolution in thought and conduct must at first appear as heresy and misconduct - George Bernard Shaw
Visit www.koohsports.com to knowmore or click below to follow us on
KOOH Sports Platform
Generate Interest Nurture Talent Promote Talent
Sports Education Sports Academies Sports Properties
c.100,000 kids under schoolengagement program
34 SDCs for cricket, football & basketball c.1500 kids undergoing full time training 2,500 kids covered in clinics 5,000 kids covered in camps
1 Sponsorship led property I mini league
c.5,50,000 kids under schoolengagement program
100 schools under the Sports SocialResponsibility (SSR) initiative
150 SDCs for cricket, football, tennis& basketball
Adoption of 4 kids
3 Sponsorship led properties 2 Minor leagues Adoption of 6 kids
Intellectual Property of KOOH Sports Pvt. Ltd. 8
BusinessVerticals -
Products &Initiatives
CurrentPlatf
ormValueChain
Aspiration
Minor Leagues International Coaching Experience(ICE)
Sports Social Responsibility (SSR) Consulting & Coach Provisioning
Intellectual Properties Sports Development Centres (SDCs) Skill Clinics
PEAK KID-FIT Get Athletic Train The Trainer
Programme Philosophy – GRIT
With a great variety of attractive and effective simplified games, specially designed to simulate the most
equipment ratio
skill helped KOOH Sports design innovative and progressive skill development drills
abilities of children and equipping them with an opportunity to grow, learn and discover their true potential
Intellectual Property of KOOH Sports Pvt. Ltd. 9
GGame Intelligence Training: There is no greater power on the field than the game intelligence of the players.
important game situations that may occur on the field of play, KOOH Sports teaches how to stimulate most ofthe aspects which are involved in game intelligence in young players
R Repetition: Repetition of equipment & contact time, ability to maintain high ball contact time and healthy
I Innovative/progressive skill development: Understanding the difference between an open skill and a closed
T Talent management: Each individual’s ability differs. At KOOH Sports we believe in managing the differing
Sports Education Program
Intellectual Property of KOOH Sports Pvt. Ltd. 10
Delivery model to schools is triangulation of coaches, curriculum and equipment underpinned by performance analysis and monthly reporting
3. PEAK
• Grade 3 to Grade 12• Multi sport curriculum imparting
sports skills & technical education• 9+ sports (Cricket, Football, Tennis,
Basketball, Volleyball, Hockey,Swimming, Badminton, Skating etc.)
• Specialised coaching and skilldevelopment
2. GET ATHLETIC
• Grade 3 to Grade 8• Physical Education program for
schools based on the corephilosophy that athletic skills are thefoundation for successful andcontinued sport participation
• Facilitates early stage training to beactive for life
1. KID FIT
• Curriculum for students from 2 years to 7 years
• Focuses on physical & cognitive development
• Fun activities using props and music
• Powered by leading US basedPhysical Education program
Intellectual Property of KOOH Sports Pvt. Ltd. 11
AMERICA’S LEADING PHYSICALEDUCATION PROGRAM FORPRESCHOOLERS NOW IN INDIA
• 250+ FUN EXERCISES &ACTIVITIESPROPS AND MUSICREGULAR ASSESSMENTPHYSICAL & COGNITIVEDEVELOPMENT
•••
KIDFIT
KID-FIT Fitness Program
Specialist coachwith experience
in managingyoung children
Periodic Visualand PhysicalAssessments
Age progressivecurriculum
Fun Equipmentsand Props
Intellectual Property of KOOH Sports Pvt. Ltd. 12
Program ComponentsMethodology1. Age wise Physical and Cognitive development2. Education during Exercise – Teaching body basics through
activities3. Fun activities using Props and Music4. Reinforcement through repetition5. Assessment of progress
• KID-FIT is a leading fitness and nutrition curriculum for children between 1.8 yrs – 7 yrs.
• The program is specifically deigned for 6 age groups viz. 1.8-2.5 yrs, 2.5-3.5 yrs, 3.5-4.5 yrs, 4.5-5.5yrs,
• The curriculum consists of over 250 plus fun activities which helps in developing fundamental movement skills and gross motor skills
• The activities are designed not only to improve fitness and sport abilities but also help in instilling healthy lifestyle habits amongst children.
KID FIT Skill Evaluation : Sample (1.8 – 5.5 yrs)
2.5 yrs 3.5 yrs 4.5 yrs 5.5 yrs
CATCHING
RHYTHMS/ DANCE
KICKING AND PUNTING
THROWING
Intellectual Property of KOOH Sports Pvt. Ltd. 13
foot 2 seconds foot 5 seconds foot for 10 seconds foot 10+ seconds
rolled with stiff arms arms bent with hands
Dances to music Dances to music, rhythm Dances in time to
inconsistently
slightly and in place feet 3-8 times left, right, 8x
no back leg swing contact accuracy swing + control
overhead with stiff overhead w/mostly with body rotation stepping first
Skills covered
Traveling and Locomotor Skills
Body and Space Awareness
Jumping and Landing
Transferring Weight
Throwing and Catching
Chasing, Fleeing, and Dodging
Kicking and Punting
Injury Prevention and Safety
Pathways and Directions
Striking
Balancing
Cooperative Learning
Rhythms/ Dance
Skills Evaluation1.8 – 2.5 – 3.5 – 4.5 –
BALANCING Balances on one Balances on one Balances on one Balances on
one
Catches a ball when Catches balloon/ball Catches ball with Catches ball more
Dances to specific
notices rhythm rhythm
JUMPING AND LANDING Jumps forward Jumps forward 1-2 Jumps front to back Jumps front, back,
Kicks ball from floor, Kicks ball to make Kicks ball for Kicks ball with back
Throws ball Throws ball Throws ball 10 ft. Throws ball by
arms arms
KID FIT Equipment : KG – Grade 2
Alphabet LetterFlash Cards
Animal flash cards Balance segments Bean Bag shapes Big Ball Cloth Bean Bags Scoop Toss Set Skipping ropes
Cones & DiscMarkers
Tunnel Cloth squares Fleece Balls Frisbees Inflatable Hockeysticks
Soft 6 panelfootballs
Speakers
Hula Hoops Junior basketballs Junior footballs Junk &HealthyFood Cards
Mini Hurdles Number FlashCards
Small plastic hoops/ rings
Skittle and ball set
Tennis Balls Training LaddersParachutes Plastic paddle andball set
Resistance bands Ribbon Wands Tug of war Ropes Scarves withbeanbags
Intellectual Property of KOOH Sports Pvt. Ltd. 14
KID FIT Skill Assessment : KG – Grade 2
Knowledge Assessment Visual Assessment Physical Assessments
Intellectual Property of KOOH Sports Pvt. Ltd. 15
Intellectual Property of KOOH Sports Pvt. Ltd. 16
Get ATHLETIC is a physicaleducation program for Indianschools based on thephilosophy that athletic skillsare the foundation forsuccessful and continued sportparticipation and key to anactive and healthy lifestyle.
Get
ATHLETIC
Athletics is the foundation of every sport
Intellectual Property of KOOH Sports Pvt. Ltd. 17
RUN
JUMP
THROW
ATHLETICISMIS AT THE CORE OF THESE MOVEMENTS
Sports is a complex integration of basic movements like Run, Jump & Throw
Athletics
Runs parallel to sport skills acquisition
Forms the foundation for sportadaptability and transfer to specificsports
In its purest form, is the ability toRUN, JUMP and THROW effectively
Intellectual Property of KOOH Sports Pvt. Ltd. 18
Get Athletic Program Methodology
Sport Education• Motivate kids to take part in Athletics.• Assess the students on agility, balance,
co-ordination, endurance, speed and strength.
Level 2 Assessment• Agility, balance, co-ordination,
endurance, speed and strength.
Week 1-4 5-24 25-28 29-36Week Week Week
• Curriculum based skill development sessions• Game Play through sport formats –
netball, flag football, touch rugby
Skill Development
Inter / Intra class Competitions
Mini Olympics
Intellectual Property of KOOH Sports Pvt. Ltd. 19
Curriculum Framework : Grade 3 onwards
Grade 3 Grade 4 Grade 5 Grade 6 Grade 7 Grade 8
Intellectual Property of KOOH Sports Pvt. Ltd. 20
Inte
grat
edM
ovem
ent
Agili
ty &
Bala
nce
Kick
ing
&St
rikin
g
Thro
win
gJu
mpi
ngRu
nnin
g
• High Knee Action• Back Pedal, Reaction• Change of Pace• Change of Direction
• Standing Start• Running with full pace• Hurdle Mobility• Relay Variations
• Standing Start, Pace• Acceleration, Run-up• Crouch Start• Hurdle Mobility
• Standing , Crouch• Pace, Stride Length• Acceleration, Run-up• Hurdle Mobility
• High Knee Action• Standing , Crouch, Pace• Hurdle Mobility
• Sprint &Crouch Starts• Pace• Hurdle Mobility
• Leaping drills• Hopping Races
• Long Jump: Arm action,Take-off & Land
• Long Jump: Arm action, Take-off & Land
• Hop - dominant leg• High Jump: Straight
• Long Jump with obstacles• Triple Jump – Hop, Step
• Long Jump - SailTechnique
• Jumping the distance • High Jump: StraightJump, Walk & Jump
• High Jump: StraightJump, Walk & Jump
Jump, Walk & Jump,Curve Running
and Jump, Hurdles • Triple Jump – Hop, Stepand Jump, Hurdles
• Covered in IntegratedMovement formats
• Throw the distance• Ball passing relay• Goal Shooting• Target Throwing
• Throw the distance• Ball passing relay• Target Throwing
• Basic Javelin Throws• Basic Discus Throws
• Javelin Grips, Throws• Basic Shot Put• Handball• Discus Throws
• Javelin - Start, ApproachRun and Delivery Stride
• Discus - Hold and ThrowDrills
• Basic Striking andCatching Drills
• 'Short-handed’ strikingwith Table Tennis bats
• Penalty Shootout• Passing Relay
• Covered in IntegratedMovement formats
• Covered in IntegratedMovement formats
• Covered in IntegratedMovement formats
• Covered in IntegratedMovement formats
• Cone & Ladder Drills• Walk On Heels• Relay Drills• Tag & reaction drills
• Caterpillar Race • Caterpillar Race • Red Light, Green Light -Duck walking race
• Covered in IntegratedMovement formats
• Covered in IntegratedMovement formats
• Football Cricket• Frisbee Games• Netball Rugby• Kiddy Baseball
• Desi Baseball• Frisbee Games• Kiddy Baseball
• Touch Rugby• Football Cricket• Kiddy Baseball• French Cricket
• Touch Rugby• Frisbee Games• Soccer Tennis
• Football Cricket• Frisbee Games
• Soccer Tennis• Frisbee games
Equipments : Grade 3 onwards
Intellectual Property of KOOH Sports Pvt. Ltd. 21
Cones 2” & 9” Ladders Softballs Footballs (Size 4) Flat Markers Disc Markers Baseball Clubs
Tennicoit RingsLight MedicineballPlastic Base-balls &
Clubs Crash Mat Rugby Balls Basketballs TT balls & Racquets
Sponge Mat Training Hurdles Reaction Balls Starter Blocks Skipping Rope Standing Poles Relay Baton
Training Baseball Cricket Stumps Tennis Balls Plastic Javelins Frisbee Full Size Hurdles Stop Watch
Intellectual Property of KOOH Sports Pvt. Ltd. 22
Specialized CoachingState of the art PlayingEquipmentsBasic Sport SkillsTechnical SpecializationVideo Analysis & BodyComposition
P.E.A.K.
PEAK : Physical Education Analysis & Kinetics
• Nutrition Workshop
Intellectual Property of KOOH Sports Pvt. Ltd. 23
• Periodic reporting
• Talent Identification
OtherDeliverables
Coaches
Highly experienced and specialized athletics coaches
Assessments
Periodic and Progressive Assessments which cover the skills taught in the preceding sessions
Equipments
State of the art playing and training equipments in optimum ratios
Curriculum
Deployment of the curriculum across grades
PEAK is an age progressive; multi-sport coaching program which emphasizes on generating interest in students towards sports and building long term athletes through a field tested scientific curriculum, structured feedback, state-of-the-art sports facilities and highly experienced coaches
PEAK : Curriculum
3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th| | | | | | | | |
Intellectual Property of KOOH Sports Pvt. Ltd. 24
EquipmentsSports Covered
Volleyball Cricket Football Athletics Tennis
Swimming Basketball Badminton Skating Hockey
1. Introduce Fundamental Sports Skills2. Sport Specific & Advanced Sports Skills3. Multi-sport age specific curriculum from Grade 34. Progressive lesson plans and regular skill assessments
1. Technical Sport Specialization2. Strength & Conditioning
Sports Foundation &Multi Sport Participation
TechnicalSpecialization
Sample Curriculum
Intellectual Property of KOOH Sports Pvt. Ltd. 25
Benefits of the PEAKprogramme:
• Structured initiation into a sport
• Develops kid's overall fitness,strength and conditioning
• Innovative session plans to sustain interest
• Helps in identification of talent at an early stage
• Periodic assessments to keep track of every kid's progress
PEAK : Physiological & Performance Analysis
Intellectual Property of KOOH Sports Pvt. Ltd. 26
Body CompositionThe human body is composed of water, protein, fat, and minerals - BCA is aphysical test that measures the proportion of the various components of aperson's body. BCA will give the kids health insights and help indetermining and developing ideal fitness and nutrition programmes.
Video AnalysisKOOH Sports uses the Dartfish software wherein recordings of a kidstraining sessions and/or game sessions are taken to identify the areas forimprovement. It is one of the most effective methods of performanceanalysis available in the world today. This improves technical knowledgeand also betters performance and game results.
Sponsor Deliverables
Logo
uni
t in
tegr
ation
Programme engagements
Parents Teacher
MeetingsIn-school
programmeCoach
uniform logo presence
Logo presence
on all collaterals
and on ground
Progress report to be shared
every month
Star performer
to be announced
every month
Certificate of
completion to carry logo
unit
Constant interaction
with parents & kids
PR hype peg: your brand helps elevate
fitness levels in young kids, making
them healthy & active for life. Print,
TV, Online
Social Media: Promote the
concept & the thought and
engage kids & parents
Nutrition, strength & conditioning session with KOOH Sports Technical Advisor - John Gloster
Visit to your brand Factory (Only specific to your brand cities)
Get Athletic
Intellectual Property of KOOH Sports Pvt. Ltd. 27
Thank You
All evolution in thought and conduct must at first appear as heresy and misconduct - George Bernard Shaw
Visit www.koohsports.com to knowmore or click below to follow us on
Recommended