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There is a clear mismatch between consumers preferences and advertisers’ media mix. FMCG sector. Radio. Outdoor. Unaddressed DM. Press. Internet. Email. Radio. TV. Addressed DM. Source: DM Pige 2010; Media Preference study 2010. - PowerPoint PPT Presentation
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There is a clear mismatch between consumers preferences and advertisers’ media mix
0,8
33,8
82,47,7
2,4
2,4
6,2
2,6
5,7
3,1
31,4
Media Mix Mail Preference
Addressed DM
TV
InternetPressOutdoor
Unaddressed DM
Radio
Source: DM Pige 2010; Media Preference study 2010
Radio
FMCG sector
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