The Year in SEO, Marketing, and Moz - Rand Fishkin, CEO & Co-founder

The Year in SEO, Marketing, and Moz- Rand Fishkin, CEO & Co-founder

5 Big Trends in Web Marketing

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#1: Web Marketing is Becoming Brand Dominated

Google’s Preference for Brands is Everywhere

Google’s Preference for Brands is Everywhere

User Behavior is Biased by Branding, Too.

The domain name (in green) is a big part of how searchers choose what to

click.

This Holds True on Twitter, Amazon, & Everywhere Else

8

Become a Brand People Know, Trust, and Share.

Want to Win on the Web?

9

#2: A More Crowded, Competitive Marketing Field

Dramatic Growth Among Web Marketing Practices

Dramatic Growth Among Web Marketing Practices

+13,656(in the last 21

days)

+63,468(in the last 21 days)

Even Historically Underserved Markets Are Growing Rapidly

Fewer Short-Term Tactics that Work at Scale

Fewer Short-Term Tactics that Work at Scale

One of my favorite SERPs of the last

few years

Success with New Sites is Harder than Ever Before

A Multi-Discipline Approach is More Critical Than Ever

I have to put aside my personal biases &

preferences to recognize that these channels work

together, or they don’t work at all.

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#3: Social is Fragmenting. Search Isn’t.

Social Media Networks at Scale(25mm+ monthly active users)

343mm 1.1B+ 250mm 225mm

33mm 25mm 70mm

517mm 170mm

48mm50mm 87mm130mm 25mm

1B

Google Has 90%+ Market Share Worldwide

And 80% of Searches in the US

Even Massive Privacy Concerns Haven’t Shifted Market Share

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#4: A Concerning Rise in Data Hoarding

Keyword Data

Keyword Data

Referral Data

Far too many referral sources are now hiding in this

number

Reader Data

Social Data

Are we seeing the end of the “open & free” Internet?

Or perhaps it simply falls to us to fix this problem…

Or perhaps it simply falls to us to fix this problem…

Or perhaps it simply falls to us to fix this problem…

Or perhaps it simply falls to us to fix this problem…

Or perhaps it simply falls to us to fix this problem…

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#5: Multi-Device Marketing is Now

The Smartphone is Taking Over

Tablet Adoption is 34% in the US

Yet, Desktop’s Not Going Anywhere

And Apps Aren’t Eating Away at Web Use, They’re Merely Becoming Their Own

Channel

News from the Mozplex

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We’ve Grown to 130 Mozzers!

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Our Newest Office: Mozlandia

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Our Newest Office: Mozlandia

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Our Newest Office: Mozlandia

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We Said Goodbye to SEOmoz

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Our Software Made Huge Steps Forward

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Launched Fresh Web Explorer

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Launched Social Authority

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Launched Just Discovered Links

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Upgraded Keyword Difficulty

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Upgraded Rank Tracker

51

Upgraded Mozscape API

52

Upgraded Mozbar

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Upgraded Open Site Explorer

54

Faster-than-Ever Mozscape Updates

55

Launched Moz Analytics in Private Beta

56

Access to Moz Analytics for Mozcon Attendees

Our Biggest, Best Mozcon Yet!

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An Incredible, New Venue

59

1,200+ Passionate Marketers

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A New Place to Party

61

36 Remarkable Speakers

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Shocking Turns of Events!

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Huge Thanks to Erica & Charlene

Have a Great Mozcon!