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The Voice of the Innovation Economy
MEASURING BROADBAND PROGRAM IMPACTS
John B. Horrigan, PhDVice President, Policy Research
HOME BROADBAND ADOPTION 2001 -- 2012
(Source: Pew Internet & American Life Project)
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
61.0%
65.0%
PERCENT OF AMERICANS WITH SMARTPHONES
2009 2011 201205
101520253035404550
17
35
46
Source: Pew Internet
SMARTPHONES & HOME BROADBAND
• 83% of those with smartphones have home broadband.
• Put differently, 23% of those without home broadband have smartphones only.
• Adding “smartphone only” adopters to home broadband yields 73% of Americans with either home broadband or smartphone.
• But smartphones have:– Variable speed– Data caps
UPSHOT: COST OF DIGITAL EXCLUSION RISING
• Explosion of mobile connectivity & applications increase power of Internet
• Rising expectations:– Any problem can be solved with smart devices!
• Lack of connectivity exacerbates economic & cultural isolation
WHAT TO DO?
• Two options:
– Nothing
– Something
LEVERAGING BROADBAND ADOPTION INFRASTRUCTURE
• Coordination:– National Broadband Clearinghouse to share
information & best practice (NBP, rec. 9.13)– How to tether Lifeline reform to BTOP
• Assessment:– Focus on program outcomes, not execution– Develop “Big Social Data” for underserved
communities
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