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The importance of understanding the value exchange for not for profits and charities.
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‘Closing The Loop’
The importance of the value exchange
for not-for-profits and charities
Introduction
What is Marketing?
The Value Exchange Process
COST
ORGANISATION
BENEFIT
CUSTOMER
Volunteer Value Exchange
TIME
CHARITY
SENCE OF COMMUNTY
VOLUNTEER
ShelterBox Example
£ DONATION
CHARITY
BOX TRAKING
DONOR
ESSENTIALKIT IN BOX
PEOPLE IN NEED
TESTEMONY
SHELTERBOX
Think mutual value
Fulfil your promises
Everyone's Responsibility
Q&A
Angelo Spencer-Smith
www.maverickventures.co.uk
+44 (0)8447 70 50 70
Photo Credits:
• Arrrggghhhh!, Triglav National Park by flatworldsedge
– http://www.flickr.com/photos/flatworldsedge/5012226056
• ‘good question’ by e-magic
– http://www.flickr.com/photos/emagic/56206868
• ‘question mark sign’ by Colin_K
– http://www.flickr.com/photos/colinkinner/2200500024
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