The Three Pillars That Solve Your Integration Problems In An Agile … · 2020-05-17 ·...

Manfred BortenschlagerEMEA Business Development Director for Integration Middleware

Agile Integration

The Three Pillars That Solve Your Integration Problems In An Agile Way

Red Hat Partner Webinar, April 5, 2018

https://www.redhat-partner.com/webinars_on_demand

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What to expect from today...

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Move from product-led customer conversations …

… to customer challenge-led conversations

… which translate into solutions including various products.

Move to:

Becoming the strategic integration partner to your customers in a long-term relationship

Middleware: Huge Potential for Red Hat Partners

Source: Analyst and company estimates. Not to be construed as company guidance. Jan 2018.

Growth opportunity with a total addressable market estimated at ~$66B in 2020

Why would there be ANY deal, where we are not at least trying to sell Middleware on top of OpenShift?

Why Agile Integration ?

9* BCG: https://www.bcgperspectives.com/content/articles/it_strategy_it_transformation_it_enabled_business_agility/ Accenture: https://www.accenture.com/t20170328T065747__w__/no-en/_acnmedia/PDF-47/Accenture-Nordic-PDF-Agile-Fast.pdf McKinsey: https://www.mckinsey.com/business-functions/organization/our-insights/why-agility-pays

10 Src: http://lexicon.ft.com/Term?term=hypercompetition

11* BCG: https://www.bcgperspectives.com/content/articles/it_strategy_it_transformation_it_enabled_business_agility/ Accenture: https://www.accenture.com/t20170328T065747__w__/no-en/_acnmedia/PDF-47/Accenture-Nordic-PDF-Agile-Fast.pdf McKinsey: https://www.mckinsey.com/business-functions/organization/our-insights/why-agility-pays

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Mainframe AS/400 Oracle

ESB

API Policies, Analytics & Ecosystems

HYBRID PLATFORM

Microsoft GoogleWorkday

SAP Hadoop

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The Red Hat Agile Integration Concept

Explained...

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For details refer to the Agile Integration Whitepaper here: << LINK >>

DISTRIBUTEDINTEGRATION

-LIGHTWEIGHT-PATTERN BASED-EVENT ORIENTED

-COMMUNITY SOURCED

FLEXIBILITY

CONTAINERS

- CLOUD NATIVE SOLUTIONS-LEAN ARTIFACTS,

INDIVIDUALLY DEPLOYABLE- CONTAINER BASED SCALING AND HIGH

AVAILABILITY

SCALABILITY

APIs

-WELL DEFINED, REUSABLE,AND WELL MANAGED

END-POINTS-ECOSYSTEM LEVERAGE

RE-USABILITY

Culture Processes Tools Automation

Business Process Management

Data Management

IoTEnablement

Enterprise Applications

Mobile Enablement

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Red Hat Technologies for Agile Integration

DISTRIBUTEDINTEGRATION CONTAINERS APIs

Distributed Integration Logic + Event-based Messaging for massive scale

Fuse Standalone

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Fuse Integration Services

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Fuse Online (iPaaS)

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DISTRIBUTEDINTEGRATION

FLEXIBILITY WHO PERFORMS INTEGRATION Unlocking integration capability for new categories of integration personas.

WHERE INTEGRATION IS USEDData & Service integration at the center or the edge of your enterprise architecture.

Two Dimensions of Distributed Integration

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Container-based PaaS and DevOps

API Security, Control and Visibility

Customer Success Stories

INSERT DESIGNATOR, IF NEEDED

Schiphol Amsterdam AirportFuse and 3scale build the base, adding OpenShift completes their transition to an Agile Enterprise

Red Hat OpenShift Container PlatformRed Hat 3scale API Management PlatformRed Hat JBoss Enterprise Application Platform

Red Hat JBoss FuseRed Hat Gluster StorageRed Hat OpenShift Dedicated

SOLUTIONTransform data and services into re-usable endpoints and share these with partners and mobile applications via APIs: creating a genuine partner ecosystem. Then scale up and automate software deployment with containers.

WHY RED HATWanted to select open source software that was backed by support from a trusted vendor. Created API foundation for seamless handoff between the airport and its partners.

CHALLENGETo become the best digital airport and improve passenger experience.

PRODUCTS & SERVICES

Provide APIs for access to all core services for internal developers and partners

and cut development time for new services and APIs by

50%

Red Hat SatelliteRed Hat Consulting

INSERT DESIGNATOR, IF NEEDED

SOLUTIONBought 3scale onprem. Now rolling out OpenShift further.

WHY RED HAT + Partner

Satisfied existing customer. Partner as subject matter expert. Great consulting by partner. 3scale flexibility wrt to gateways. Competitive pricing.

CHALLENGENot only to comply with PSD2 -- but leverage Agile Integration to build the programmable bank of the future based on the banking platform business model

Large European Bank[CANNOT NAME IT YET]

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Wrap-up

More about Agile Integration: Whitepaper

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www.redhat.com/en/resources/innovation-through-agile-integration-whitepaper

Reference ArchitectureAgile Integration

Src: https://developers.redhat.com/blog/2017/07/27/reference-architecture-for-agile-integration/

● Red Hat Webinar series for Partners https://www.redhat-partner.com/webinar_trainings#red-hat-agile-integration-webinar-series

● Agile Integration Classroom Workshop https://www.redhat-partner.com/trainings#agile-integration-workshop

● Agile Integration Sales Day https://www.redhat-partner.com/trainings#sales-day-agile-integration

Manfred Bortenschlagermanfred@redhat.com

Agile Integration

The Three Pillars That Solve Your Integration Problems In An Agile Way

-- The End --

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Bring Agility Into Integration Make your platform agile…not just your software

Leveraging methods and tools that allow agile and and effective integration

of services, apps, APIs and data is a foundation for competitive advantage

Understanding customers

Social mediaMultichannel integration

Integrating digital and physical

Source: Jeanne W. Ross, Cynthia M. Beath, & Ina Sebastian for HBR, https://hbr.org/2015/01/why-nordstroms-digital-strategy-works-and-yours-probably-doesnt Jan 2015.

SMACIT*

Social

Mobile

AnalyticsCloud

Internet of Things

API Economy

INSERT DESIGNATOR, IF NEEDED

The Volvo Car Company

SOLUTION3scale API Management SaaS and onprem. Start with SaaS and add onprem later for a hybrid scenario. Several parts must run on top of Azure. Several internal and external (partners) stakeholders will interact with the Volvo API platform.

WHY RED HATExisting and satisfied Red Hat customer. Excellent relationship based on trust. Like the open source philosophy.Decided for 3scale because of product flexibility, esp wrt. deployment in hybrid cloud scenarios.Pricing was competitive.

CHALLENGE -- Volvo’s Vision“IoT (connected cars) IoH (connected drivers) and IoD (mobile devices) will use APIs as key mean to access Volvo Cars. API integration is the new imperative.”

INSERT DESIGNATOR, IF NEEDED

SOLUTIONBought 3scale onprem. Initially several production shortcomings became apparent which were solved by GPS customisation engagements (deployments, performance, DB connections).

WHY RED HATSatisfied existing customer -- esp. with a large OpenShift installation. Like the open source way and contribute back to upstream.

CHALLENGETo follow in API-first design approach internally, and subsequently to be able to onboard partners to specific services faster and easier. To address changing market demands faster and stay up to speed with rate of innovation.

Swiss Railways SBB

Src: Andersen & Ross (2016). “Transforming the LEGO Group for the Digital Economy.” MIT.