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Helsinki, April 9th 2019Jose Sánchez AmeijeirasData Analyst
jose@seetransparent.com
THE SHORT-TERM RENTAL INDUSTRY IN FINLAND
| seetransparent.com Business Finland | 2
The Hospitality Industry is GettingDisrupted by Private Accommodations
| seetransparent.com Business Finland| 3
| seetransparent.com ¨Business Finland| 4
1 in every 4 € spent on lodgingis for Private Accommodations
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BOOKING.COM
HotelsApartments
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THE INDUSTRY NEEDS MORE DATA
No Data available for Pricing,
Demand and Strategy
Short-term
Rental SitesService
ProvidersReal Estate
Investors
Property
ManagersHotel & Hotels
Developers
| seetransparent.com
Home
Owners
Business Finland | 7
Destinations
The Data Source of Recordfor the Short-term Rental Industry
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26 millionListings (1)
(1) Global short-term rentals density as of April 2019
Transparent Intelligence
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Short-Term RentalsHOW TO MEASURE?
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ECM Spring Meeting | 11| seetransparent.com
METHODOLOGY: DEDUPLICATION
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Short-Term RentalsWHAT TO MEASURE?
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SUPPLY INTELLIGENCE
Supply Growth
Real de-duplicated Supply
Real Capacity
Compliance controls
Business Finland | 14
Top Visiting Countries
Travelers seasonality
Preferred accommodations
Benchmarking analysis
TRAVELERS INTELLIGENCE
Business Finland | 15
ADRs
Length of Stay
Booking Window
Occupancy Rates
REAL HISTORICAL PERFORMANCE
Business Finland | 16
The FinnishShort-Term Rental Industry
(by the numbers)
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SUPPLY BY COUNTRY
LISTINGS
BY COUNTRY(‘000)
FRANCE
ITALY
SPAIN
UK
GERMANY
CROATIA
FINLAND
659
624
379
336
262
204
16
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Total # of listings
16,441
By property type
Entire Home
Private Room
Shared Room 0.5%
6.6%
92.9%
By capacity
380 beds
5,092 beds
71,975 beds
FINLAND – LISTINGS BY PROPERTY TYPE AND CAPACITY
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EUROPE – LISTINGS BY SUBTYPE OF PROPERTY
44% 28% 3% 2% 23%
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| seetransparent.com
SINGLE VS. MULTI HOST
81%
34%
19%
66%
Host Listings
Multilisting HostSingle Listing Host
Business Finland | 21
Host count
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TOP 10 CITIES
2717
963
752
499 448 392 389 386 381 354
Helsinki Rovaniemi Kuusamo Kittilä Tampere Turku Kuopio Jyväskylä Vantaa Espoo
Business Finland | 22
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SEASONALITY
Business Finland | 23
-50
0
50
100
150
200
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
2015 2016 2017
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TOP 10 CITIES BY NUMBER OF REVIEWS 2018
Business Finland | 24
32.4
55.3
28.1
87.0
42.5
81.5
25.7 25.121.5
16.6
Helsinki Kittilä Rovaniemi Inari Oulu Lappeenranta Kuopio Jyväskylä Turku Tampere
Ratio ordered by Reviews
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HISTORICAL DATA FINLAND 2018
Business Finland | 25
Average Daily
Rate
Median Booking
WindowMedian Length of
Stay
112.19 € 12 days 2 days
Wrapping UpKEY TAKEAWAYS
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1 in every 4 € spent on lodgingis for Private Accommodations
| seetransparent.com Business Finland | 28
| seetransparent.com
SINGLE VS. MULTI HOST
81%
34%
19%
66%
Host Listings
Multilisting HostSingle Listing Host
Business Finland | 29
Host count
ECM Spring Meeting | 30| seetransparent.com
“YOU CAN’T MANAGE WHAT YOU DON’T MEASURE”Peter F. Drucker
Fernando Dal RePublic Sector Lead
fernando@seetransparent.com
Jose Sanchez AmeijeirasData Analyst
jose@seetransparent.com
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