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THE ROTARY FOUNDATION CENTENNIAL

RRFC Floyd Lancia Heart of America Leadership Seminars July 2016

• In 1917, Rotary President Arch C. Klumph proposed creating an endowment fund

• First contribution of $26.50 was received later that year

• More than $3 billion has been spent on programs and projects

TRF CENTENNIAL OVERVIEW

TRF CENTENNIAL OVERVIEW

• Celebrate

• Promote

• Fundraise

• Celebrate

TRF CENTENNIAL OVERVIEW

• Centennial Year: 2016-2017

• Celebration in Cincinnati at Heart of America Institute

• Celebration at Atlanta convention in 2017

TRF CENTENNIAL GOALS

1. Increase awareness of Rotary and its Foundation

2. Recognize major achievements related to TRF programs

3. Celebrate by staging activities at at all district, and multidistrict meetings in 2016-17

4. Achieve a comprehensive fundraising goal for 2016-17, including contributions to the Annual Fund, Endowment Fund, and PolioPlus Fund

Goal 1: Increase Awareness of

Rotary and its Foundation

• Doing Good in the World

• Now available at shop.rotary.org

• Pins

• Gift for achieving goal

COMMEMORATIVE ITEMS

100 ACTS OF DOING GOOD CHALLENGE

• Encourage Rotaractors, Interactors, and youth to create a movement by conducting 100 Acts of Doing Good in their community during the centennial year

• Promote through social media

• Post stories and photos

• Acts of Kindness Cards

• Promotional Post Card

MARKETING AND COMMUNICATIONS – TOOLKIT

• Clubs/Districts are encouraged to host an event to celebrate the centennial, promote Rotary, engage their communities, and raise contributions

• A toolkit is available to help clubs/districts plan and promote their activities:

• Celebration and fundraising ideas

• Centennial logo and guidelines for use, powerpoint template, letterhead template

• Video, historical powerpoint presentation, images

• Sample press release

• Promotional postcard

• Book promotional flyer and bookmarks

• Online: www.rotary.org/foundation100

MARKETING AND COMMUNICATIONS

• Raise awareness about TRF among members

• Channels:

• Social media

• Club Websites

• Newsletters

• Direct emails/mailings

• Presidential Citation

SOCIAL AND DIGITAL MEDIA

• Promoted Posts on Twitter and Facebook throughout year

• Target new and potential donors based on similar interests and philanthropic behavior with specific messaging.

• Target Rotarians and existing donors

Goal 2: Recognize major achievements

related to TRF programs

RECOGNIZE NOTEWORTHY PROJECTS

• Identify global grant projects completed in 2015-16 that exemplify the good that Rotary can do

• Recognize noteworthy district grant projects

• Showcase noteworthy global grant projects

OTHER RECOGNITION

• Centennial logo on donor recognition:

• Certificates and awards

• Paul Harris Fellow certificate

• Club and district recognitions

• Scholarships

• Thank you notes

Goal 3: Celebrate

EVENTS – OTHER OPPORTUNITIES

• District Conferences

• World Polio Day, Cleveland, October 2016

• Giving Tuesday, December 2016

• Peace Center Seminars

• Peace Symposium, June 2017

• Club Assemblies

Goal Four: Fundraising

FUNDRAISING

• Leverage Centennial in 2016-17 fundraising efforts

• Communications to donors

• Centennial logo on donor recognition certificates

• Online honor roll of Centennial donors

• Celebrate progress towards $300 million goal

CENTENNIAL ACTIVITIES FUNDING

FUNDRAISING

Heart of America - 100 for 100 Major Donor and Bequest Society