The Power of Text Messaging for Non-Profits & Churches

The Power of Text Messaging for Non-Profits & Churches

ZowieMarketing.com-Call: 501-420-2779

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Your Church or Nonprofit +MOBILE & Text Messaging=More Donations

ZowieMarketing.com-Call: 501-420-2779

““Apple…has moved the playing

field off the desktop computer…and onto smartphones and

tablets.”

Bloomberg Business Week April 9-15, 2012

ZowieMarketing.com-Call: 501-420-2779

An important trend:

Within two years, 50% of all internet traffic will originate from mobile devices…

Are you ready for this change?

…rather than desk-top and laptop computers.

Only 37% of adults are active email users

90% of the US Population Uses SMS / Text!

Yes, use social media…

…but here are the statistics:

42.3% have FaceBook accounts (half don’t check them daily)

7% of Americans have a Twitter account Emarketer 2011

And a comparison to think about:

Average “open rate” for an email campaign: 25-28%

95% of text messages are opened within 5 minutes of beingreceived.

Good Samaritan Project: This weekend’s event was awesome, thanks those that helped. Here are some pics from Saturday. FWD2Friends http://bit.ly reply STOP 2end

Going Mobile…You’ll need 3 tools:

App

Mobile Website

Text MessagingGood Samaritan Project: This weekend’s event was awesome, thanks those that helped. Here are some pics from Saturday. FWD2Friends http://bit.ly reply STOP 2end

ZowieMarketing.com-Call: 501-420-2779

How to Build Databases

Sending a Text-MessageFilling out a paper form

Using on-line or tablet widget

Where to Build Databases

At Events

At Live AssembliesBillboards

Print ads

See Pictures of the plants facing

extinction and HELP. Text PLANTS to 72727 or scan

Text HOPE to 72727To Donate NOW

Sneak Peak Video of Sunday’s Sermon

Text ALEX to 72727Video Right to Your Phone!

Church sign

Create Multiple Databases

Volunteers

Current Donors

Leadership

Different Divisions

Potential or Future Donors

All built around keywords

Once you have a database, send them…

• Send video of People being helped, activities• Video previews of upcoming events• Personal informational videos• Requests for Donations

Videos

• Calendar of Events• Virtual Brochures• Donation Pages• Registration pages• Email sign-up forms

Links to your mobile websiteReminders

• To attend• To participate in upcoming events• To go to the Website• To forward info to others• To Join the Social Networks

A mobile fund raising tool…Message is sent in

response to a texted keyword or is prescheduled

National Botanical Garden: Here is the schedule of events for today, just click http://bit.ly You can also donate from the link. Reply STOP 2quit

Recipient clicks link and can immediately view

today’s schedule or select the donate button

Credit/debit info is stored on secure site for future

donations

Their Info is Saved!

Next time they click the mobile site to

donate, all they do is put in the amount

and hit submit!

Donations can be made from anywhere…

During a service…At an event…

From wherever the donor might be…

The platform…

Access from any computer anywhere, anytime.

How the donations are processed…

2donate by Credit/Debit Cards

2.45% Flat-Rate + $.49

Put your message where the eyes are…

GO MOBILE… Go SMS!Fast, Convenient, & Responsive

Their Phone is YOUR Billboard in the Palm of Their Hand!

“Call Us Today to Get Started on Your Text Messaging Campaign”

ZowieMarketing.com-Call: 501-420-2779