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Always Available WordPressProduct Breakout 1:
Dynamic Web Scaling with AWS and WP Engine
WP ENGINEPRODUCT MANAGER
WP ENGINEPRODUCT MARKETING MANAGER
Ethan Kennedy Rebecca Reinhardt
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r/oklahoma
r/natureiscrazy
r/wtf
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Meeting high expectations
47% of consumers expect a web page to load in 2 seconds or less
40% of people abandon a
website that takes more than 3 seconds
to load
A 1 second delay in page response can
result in a
7% reduction in conversions
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It should be seamless.
It should be fast.
It shouldn’t cost an arm and a leg.
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Distributed architecture is the starting point.
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200% capacity for 20% of the time.
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AWS technology leveraged.
Cloudwatch SNS
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AWS technology leveraged.
Step Functions Lambda
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Demo
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Always available to…
Run promotions
Have a seasonable
business
Aggressively target new audiences
Experiment with
marketing tactics
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Thank you.
WP ENGINEPRODUCT MANAGER
WP ENGINEPRODUCT MARKETING MANAGER
Ethan Kennedy Rebecca Reinhardt
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