The New Patient Journey · dentist, optometrist, ortho-dontist, etc. 84% of patients trust online...

Recommendations from friends remain most credible form of advertising – 83% of

patients trust recomenda-tions from friends & family

Does the patient know a doctor personally?

Does the patient trust the recommendation?

The New Patient JourneyGet some insight into the somewhat complicated decision-making process

a patient goes through when choosing a new medical practitioner.

Patient asks a family member or friend for a

personal recommendation.

Patient turns to Googlesearch & online reviews.

Does your practice have a perfect 5-star average?

Does your practice have a perfect 4-star average?

Has your practice respond-ed to the small amount of

negative reviews its received?

Does your practice have reviews less than 3 months

old?

Does your practice have at least 5 - 10 online patient

reviews?

Patient goes with doctor she knows and trusts.

Patient chooses recom-mended practice.

YESNO

YESNO

Does your practice rank highly in Google?

Does your practice have online reviews?

Patient never even sees your website.

Patient doesn’t trust your business & keeps searching.

Patient suspects faked Reviews & keeps searching.

YESNO

YESNO

Patient doesn’t trust your business & keeps searching. YESNO

YESNO

77% of patients use online reviews before selecting a dentist, optometrist, ortho-

dontist, etc.

84% of patients trust online reviews as much as person-al recommendations from

family, friends, & colleagues.

The first ranking position in search results receives 42%

of all click-through tra�c; whereas, the second posi-

tion receives just 12%

94% of potential patients will consider using a practice

with a 4-star rating.

Patient trusts the upset review(s) and steers clear

of your practice.YESNO

Patient thinks your reviews are no longer relevant &

searches on.

Patient wants a practice that has 5 - 10 reviews to refer to and contunues looking for

one that does.

Congratulations! The patient has gained su�cient trust in

your practice to become your patient & pays you

$2,000 - $45,000 over her lifetime.

YESNO

83%

7 out of 10 patients said their opinion was changed after a business responded

to a negative review.

73% of patients agree that reviews older than 3 months

are no longer relevant

90% of potential patients read 1 - 10 reviews before they feel they can trust a

practice.

YESNO

Meet Weave.Now that you know where your reviews may

be lacking, let Weave help you fill in the gaps.

Visit getweave.com to learn more and set up a quick demo.

77%

84%

95%

42%

12%

95% of patients suspect censorship or faked

reviews when they don’t see bad scores.

94%

73%

90%

$

$

$

$

$

$

$

$ $$

$

$

$

$

$

$ $

$

$

$

$

1

2

getweave.com