The Magic of Macy's: A Visual Style Guide

1

A Visual Style Plan

2

Table of Contents

Introduction, Color Palette, Font ........... pg. 3

Floor Solution ................................................. pg. 4, 5, 6, 7

Fixturing ............................................................ pg. 8, 9, 10

Brochure ........................................................... pg. 11

3

Font: Neutra Text

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

The Magic of Macy’s: A Visual Style Plan

My fixtures are geared towards modern women shopping at Macy’s. She is perhaps a business woman, anywhere between her early twenties

to mid thirties. She leads an active, busy, but care–free lifestyle. She pays attention to her overall appearance and how she is presented to others.

The color palette consists of only black, white, and the Macy’s red in order to keep everything simple, and to the point. I am using Neutra text font, because of its sleek and simple style, which fits in perfectly with the image that

I am looking to create with the private ready-to-wear lines of Macy’s.

4

N

A

B

C

D

E

Plan View

15'-0

"

13'-4"

16'-0"

2'-6"

7'-6

"

4'-0"

3'-0"

5

Perspective Views

West WallA East WallB

6

East Wall

Front ViewC

West WallD E

Elevations

15'-0"

7'-6"

8'-0

"

16'-0"

2"1'-0"

77

Floor Rendering

West Wall Isometric

East Wall Isometric

Aluminum: black, white, red

Metal Iron Cast: black, red

Can be either silk screen or ink-jet print, it is applied directly onto the surface

behind each wall unit.

Materials

Signage

8

Fixture: Gondola 1

Length: 4’ 0”Width: 3’ 0”Height: 4’ 0”

9

Fixture: Gondola 2

Length: 4’ 0”Width: 3’ 0”Height: 4’ 0”

10

Fixture: Wall Units

Length: 7’ 6”Height: 8’ 0”Thickness: 2”

11

Brochure

1 2

2

1

Fold Type: Letter foldDimensions: 5” x 9”

(unfolded), 5” x 3” (folded)

12