THE LOGOS FROM C-ROOTS, PART2

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THE LOGOSFROM C-ROOTSPART 2

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THE LOGOSFROM C-ROOTSPART 2

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THE LOGOS FROM C-ROOTSPART 2C-Roots considers the corporate identity to be the engine driving every company. The potential powerhouse that is much more than just a logo. So isn’t there an apparent paradox to be bringing out a logo book again? It certainly highlights just one facet of the many-sided corporate identity. But on the other hand, the logo is its most simple and basic expression. And that’s precisely why we’re doing it.

‘The Logos’ part 2, is a collection of specials from C-Roots’ past and present. It includes the golden oldie, Himmelblau. There’s even the rejected logo for the Austrian ski resort Lofer, that we still want to include it because it conveys the philosophy behind the ‘roots’ so perfectly.

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CLOSE THE GAP BETWEEN IDENTITY AND BRANDCircumstances, surroundings, zeitgeist – everything is in flux. The only constant a company has is its identity, even if this manifests itself in ever changing forms. And an entirely new focus or vision can propel an overhaul of a company style.

Identity is more a process than a static given. You can develop new products and services, your production methods can change, or you can find new partners. With so many variables, it’s crucial to make the binding factor all the more identifiable and visible. By using identity as the organisation’s engine, you reduce the distance between who you really are and how you want to be seen.

Result: your ideal image. Admittedly, logos are simplified, but they’re also the most iconic image.

Bart-Jan Horrée

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Splendid Happenings 8 C-Roots 14 Harttaal 20 Parrhesian 26 HvA InMedia 32 The T-huis 38 Wilhelm & Partner 44 HvA opleiding Media, Informatie

en Communicatie 50HvA opleiding Communicatie 52 Bureau Kalker 58 Stakeholderwatch 64 Meiberger Holzbau 70Blendyoga 76 One Wear 82 Visual Scores 88 Himmelblau 94 Loferer Alm-bahnen 100

CONTENT

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SPLENDID HAPPENINGS

Splendid Happenings is about more

than just lifestyle. It aims to bring

about a rethink in our attitudes

towards aging. Central concepts are

health, activity levels and happiness.

In a nutshell: shake off those outdated

social clichés and focus more on the

strength and vitality of the individual.

Positive, with heart and soul, and

ambition.

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Monique Brouwer06 123456789

monique@splendidhappenings.nl

HAPPENINGS

Splendid HappeningsPiet Heinkade 4

1019 BR Amsterdam012 3456789

info@splendidhappenings.nlwww.splendidhappenings.nl

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CYCLISTMUSICIAN ATHLETECHEFPROFESSORDANSER INSTRUCTOR

CYCLISTMUSICIAN ATHLETECHEFPROFESSORDANSER INSTRUCTOR

CYCLISTMUSICIAN ATHLETECHEFPROFESSORDANSER INSTRUCTOR

CYCLISTMUSICIAN ATHLETECHEFPROFESSORDANSER INSTRUCTOR

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HAPPENINGS

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C-ROOTS

C-Roots is based in Amsterdam.

This agency has made its name as

a specialist in identity, strategy and

creativity. It knows that when it comes

to organisations – whatever the size

– the roots will always be a source of

inspiration.

Because roots steer strategy, but they

also form an essential foundation

when building and developing creative

concepts for marketing, communication,

culture and innovation.

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Bart-Jan Horréecreation

Oostenburgervoorstraat 58-60 1018 MR Amsterdam The Netherlands T +31(0)20 5470155 M +31(0)6 52540903 bart-jan@c-roots.comwww.c-roots.com

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HET EEN

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HET ANDER

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HARTTAAL

Whatever your question, Harttaal

(= heart language) will help you

find the answer. You’re doing some

soul-searching about your work,

relationships, health or faith? You want

to write a book or blog? Then listen to

yourself and write down what you hear.

It’s not about the writing itself, writing

is a means to discovering what you

think, feel and know intuitively. You let

your head and your heart do the talking.

Connect the two and you’ll be amazed

at what you’ll find out.

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Hamerstraat 32 1021 JW Amsterdam

www.harttaal.nlwies@harttaal.nl+31651802116

HarttaalWies Enthoven

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De kracht van je verhaal

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PARRHESIAN

With the end of the industrial age, we’re

moving into the age of consciousness,

so we need to reprogram ourselves

and reconnect to our (higher) purpose

in life. Parrhesian helps to reprogram

and support organisations as they

transform, by supporting the individual

(leaders’) transformations that build the

organisation.

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Hidde van der Pol

M +31 (0)6 1136 3037hiddevanderpol@parrhesian.comSkype hidde.van.der.pol

Office The Netherlands +31 (0)20 2601166www.parrhesian.com

Laan van Kronenburg 14, Nest building, 5th Floor1183 AS, Amstelveen, The Netherlands

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HvA INMEDIA

The platform for students, teachers

and staff of the Amsterdam University

of Applied Sciences (HvA) courses,

MIC (Media, Information and

Communication) and Communication

and the University of Amsterdam (UvA)

course, Media & Culture.

Inmedia has been set up for passionate

professionals who are directly or

indirectly active in the media world, so

that they can share their experiences

with us and inspire our students.

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2 DEC 2015TWAN HUYSSTART 16.15 UUR BENNO PREMSELAHUIS

EEN INITIATIEF VAN UVA | MEDIA EN CULTUUR HVA | COMMUNICATIE HVA | MEDIA, INFORMATIE EN COMMUNICATIE

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THE T-HUIS

A sustainable public ‘living room’ in

Hall 79 of the Tilburg Spoorzone area,

surrounding its central station. A venue

offering space for a kaleidoscope of

activities.

Activities include temporary and guest

exhibitions, a platform for presentations

and debate, consultation areas, work

and study spaces, seating areas for

reading a newspaper or book and places

for meeting.

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T-Huis voor de

meTamorfose van de bieb

T-HuisDe werkplaaTs van De bieb van De ToekomsTHal 79, spoorzone

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T-HUISDE HUISKAMERVAN TILBURG

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10 ARCHITECTEN I.O.10 ONTWERPEN

1 WINNAAR

HET T-HUISWERKPLAATS VAN DE

BIEB VAN DE TOEKOMST

EXPOSITIE 27 JUNI T/M 4 JULI 2014HET KETELHUIS, HAL 65

SPOORZONE

T-HUISDE HUISKAMER VAN TILBURGHAL 79, SPOORZONE

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WILHELM & PARTNER

Interior Design from Munich. The

Wilhelm & Partner agency designs

interiors for food and retail concepts

for the German market. It offers its

clients concepts that aren’t dictated

by architectural constraints.

Product presentation and look and feel

are all key ingredients in the brand

experience. After all, only a small part

of the taste experience is based on real

taste; smell, texture and appearance

play key roles.

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Dipl.Ing F.H.

Christine PohlmannGeschäftsführerin

Mob 0049-172-870 33 70 c.pohlmann@wilhelm-und-partner.de

Wilhelm und Partner GmbH

Interior Design, Concept and Realization

Ainmillerstrasse 35, 80801 München

Tel 0049-89-129 20 37wilhelm-und-partner.de

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Wilhelm und Partner

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HvA opleiding Media, Informatie

en Communicatie

Visual devices are powerful symbols

that are to be found anywhere and

everywhere. They’re used by companies

but also by countries, sports clubs and

magazines in their communications.

And why are they so powerful?

Because our brains process visual

information 60,000 times faster than

text.

And if you’ve got a lot to say, then all

the better. For the Media, Information

and Communication course, we opted

for the falcon as symbol so that you

immediately know who’s behind the

message.

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HvA opleiding Communicatie

A visual device is a potent symbol that

can pop up anywhere and leaves no

doubt about what the brand represents.

It’s remarkable what kinds of special

associative combinations underlie brands

and their symbols. Playboy bunnies,

Budweiser frogs, the purple Milka cow

is chocolate and what about the rag

doll, Artis the Partis? It’s funny really,

animals are a popular choice because

of the characters we may associate with

them. No surprise therefore that the red

deer was chosen as the symbol for the

Communication course, CO.

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#visitekaartjeDie 5,5 x 8,5 cm, het is zoveel groter Dan het lijkt. beDoelD voor het uit wisselen van contact gegevens, zit er in miDDels een werelD van in­Drukken achter zo’n kaartje. De essentie van De corporate iDentity en De plaats Die je Daar­binnen inneemt. en Dat alle maal passenD in een binnen zak. CO

#visitekaartjenu we vaker net werken op sociale meDia, worDen visite­kaartjes minDer populair. volgens google ligt het aantal zoek opDrachten voor ‘visite­kaartje’ 75 procent lager Dan tien jaar geleDen. maar een mooi visite kaartje valt nog steeDs op in De massa. je leest Dit immers niet voor niets. MIC

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BUREAU KALKER

Bureau Kalker is an independent

conference organiser, specialised in

the thematic organisation of clinical

dental congresses. Almost 10,000

participants have attended Bureau

Kalker’s congresses since 2009.

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Paul Kalker

congressen | cursussen | projectmanagement

BUREAUKALKER

Albert Neuhuysstraat 6 | 1058 SB Amsterdam | tel. 020-615 9936 fax 020-337 9983 | mob. 06-242 74888 | info@bureaukalker.nl www.bureaukalker.nl

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STAKEHOLDERWATCH

StakeholderWatch is a fully automated

research system operating on a

global scale. It combines a variety of

measurement instruments to generate

real-time information about the mood

and perceptions among stakeholders of

large organisations. The international

and country dashboards display this

information 24/7. From the creators of

Incompany.

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René GerhardusManaging partner

016 visite rene-3.indd 1 20-08-14 13:00

Cornelis Schuytstraat 21071 JH AmsterdamThe Netherlandst +31 (0)20 7761511m +31 (0)6 54343205r.gerhardus@stakeholderwatch.com

016 visite rene-3.indd 2 20-08-14 13:00

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MEIBERGER HOLZBAU

There’s something authentic, warm,

natural and honest about wood. And

it smells good. The Meiberger Holzbau

identity is all about contrasting

symbols. Craftsmanship and

innovation, family and practicality,

local and international markets,

efficiency and passion, talent and

experience, etc.

These characteristics don’t need to be

explicitly laid out in communications.

They are implicit in Meiberger and

make it a unique company.

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Geschäftsführer M +43 (0)664 30 76 739E walter.meiberger@holzbau-meiberger.at

Walter MeibergerHolzbaumeister

134 00 004 vis 3.indd 1 08-11-11 16:16

Meiberger Holzbau gMbH & Co.KgA-5090 Lofer Nr. 304, Salzburg – AustriaT +43 (0)6588-8306–0F +43 (0)6588-8306–17www.holzbau-meiberger.at

134 00 004 vis 3.indd 2 08-11-11 16:16

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BLENDYOGA

Fit yoga into your life. Yoga is a source

of highly practical tools that can prove

invaluable when dealing with the fast

times that we live in. With a mix of

mental and physical techniques based

on Hatha Yoga and Restorative Yoga,

Blendyoga teaches you how to shift

your attention effectively to what’s

really important in your life.

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fit y

oga

into

you

r lif

e

Mon

a D

eplo

nmona@blendyoga.nl

06-26026615

Amstelveen

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ONE WEAR

Expert dedication definitely yields

results – patented, technological

advances with powerful no-glue,

high-modulus, carbon solutions

create single-piece sails that weigh

less, but make a big difference.

And Onesail understands sailors,

knows the elements and grasps what’s

needed for a sense of harmony between

the two. So with so much knowledge

of the demands of sailing and the

challenges made on sailing materials,

a Onewear clothing brand was nothing

more than a logical progression.

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Pieter B HoutingDirector Onewear

0031 (0)6 5378 6554

pieter@peak-sailing.nl

ONEWEAR Huizerweg 23a 1261 AS BlaricumThe Netherlands

A division of Peak-Sailing bv

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VISUAL SCORES

A contemporary vision on how to merge

music and film, with the perception of

music always an essential feature.

It all begins with ‘the story behind the

music’ that Visual Scores produces in

different forms for diverse media.

They make music documentaries,

high-end concert recordings and their

own Symphonic Cinema – a unique

synergy of music and visual.

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Duivendrechtsekade 85A1096 AJ Amsterdam

The Netherlands

+31 20 6930 960info@visualscores.comwww.visualscores.com

Lucas van WoerkumFilm Director

+31 6 4321 2664

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HIMMELBLAU

Himmelblau operates at the cutting

edge of marketing, brands and

organisations. The human dimension

and idealistic objectives underpin

what they do. They believe in the power

of people to help themselves. Provided

the right conditions are created.

With this conviction, Himmelblau

advises and assists businesses and

nonprofit organisations in the field

of marketing and corporate social

responsibility.

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LOFERER ALM-BAHNEN

In recent years there have been

explosive developments in alpine

ski resorts. Everything is speeding

up and experiences have to provide

a major adrenaline rush. But not in

the village of Lofer. So brace yourself

for something different, simple and

peaceful, back to skiing the way skiing

used to be.

A traditional Austrian ski village.

Nostalgic authenticity instead of

passing trends.

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IDENTITY | STRATEGY | CREATIVITY© AMSTERDAM MAY 2016WWW.C-ROOTS.COM