The Lean Startup Pledge

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Robbert van Geldrop| Founder and CTO of BackupAgentLean Startup Machine Rotterdam| Oct 28, 2012

The lean startup pledge

Lean startup principles put to practice

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Lean startup step #0 – get buy-in from co-founders and employees

The only way to be a lean startup is, when every team member is ‘in’

Why pledge?

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Lean startup is hard

Dreams are shattered

No more ‘perpetual

preparation’ (business plan)

Entrepreneurs are supposed

to know it all

You never actually and

explicitly decided you want

a scalable business

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Determine your type of startup – do you want to scale?

Explain them the basics

Compare against startup archetypes (Steve Blank again):http://steveblank.com/2011/09/01/why-governments-don%E2%80%99t-get-startups/

So all ambition levels set?

Take your co-founders to the meetups

Play videos on quiet moments in the office, spread resources

Consider replacing the team members who just don’t move

How to get buy-in

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Approach #1 – Cherry picking

Implement a part of the

possibilities which apply

to your biggest weakness

Biggest risk: assuming

that your ‘strong’ parts

are already clearly

defined

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Approach #2 – All in

Best approach when you

are at the very beginning

The Lean Stack is

currently the most

‘hardened’ practise

Consider your canvas –

sometimes the business

model canvas is better

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Questions?Thank you for listening

Robbert van Geldrop

robbert@backupagent.com

@rvangeldrop