The Latino vote in 2016 and swing states

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The Latino vote in 2016 and swing states

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UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

UNIVISION COMMUNICATIONS National Hispanic Voter Survey

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Methodology

2

Sample 1400 Hispanic registered voters

Dates of Interviews June 12-June 25

Languages of Interviews English, Spanish

Margin of Error +/- 2.62%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

PROFILE OF THE HISPANIC ELECTORATE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

As you may know, on November 8th, 2016 there will be a presidential election to elect the next President of the United States. How likely are you to vote in that election?

4

0% 20% 40% 60% 80% 100%

Somewhatunlikely

Somewhatlikely

Very likely

1%

7%

92%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

When thinking about politics and government, do you consider yourself to be…

5

0% 10% 20% 30% 40%

Don’t know/No answer

Very/Somewhat conservative

Moderate

Very/Somewhat liberal

5%

11%

35%

12%

21%

16% 28%

32%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Do you consider yourself a Democrat, a Republican, or an Independent?

6

58% 16%

26%

Democrat

Republican

Independent

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Do you consider yourself a Democrat, a Republican, or an Independent?

7

Florida Nevada North Carolina

Colorado

Democrat 42% 58% 35% 55%

Republican 33% 18% 27% 12%

Independent 25% 24% 38% 33%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Do you consider yourself a Democrat, a Republican, or an Independent?

8

BY AGE

18-34 35-49 50-64 65+

Democrat 54% 48% 63% 65%

Republican 15% 21% 13% 15%

Independent 31% 31% 24% 20%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Do you consider yourself a Democrat, a Republican, or an Independent?

9

BY LANGUAGE OF PREFERENCE

English Spanish

Democrat 52% 69%

Republican 19% 11%

Independent 29% 20%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

The Republican Party

10

0% 20% 40% 60%

Don't know/No answer

Somewhat/Very unfavorable

Very/Somewhat favorable

12%

24%

13%

28%

23% 36%

52%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

The Democratic Party

11

0% 20% 40% 60%

Don't know/No answer

Somewhat/Very unfavorable

Very/Somewhat favorable

7%

12%

35%

13%

33% 68%

25%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

OPINIONS OF THE OBAMA ADMINISTRATION

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Barack Obama

0% 20% 40% 60%

Don't know/No answer

Somewhat/Very unfavorable

Very/Somewhat favorable

5%

11%

38%

20%

26% 64%

31%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Barack Obama

14

Florida Nevada North Carolina

Colorado

Favorable 55% 68% 61% 67%

Unfavorable 42% 29% 38% 31%

Don’t know/No answer 3% 3% 1% 2%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Barack Obama

15

BY COUNTRY OF ORIGIN

U.S. Born Foreign Born

Favorable 60% 70%

Unfavorable 35% 26%

Don’t Know/No answer 5% 4%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Barack Obama

16

BY PARTY AFFILIATION

Democrat Republican Independent

Favorable 81% 17% 56%

Unfavorable 15% 77% 38%

Don’t Know/ No answer

4% 6% 6%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama?

0% 20% 40% 60%

Don't know/No answer

Somewhat/Verydissappointed

Very/Somewhat satisfied

1%

18%

24%

22%

35% 59%

40%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama?

18

Florida Nevada North Carolina

Colorado

Satisfied 53% 60% 53% 61%

Disappointed 47% 40% 46% 38%

Don’t Know/No answer

- - 1% 1%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama?

19

BY PARTY AFFILIATION

Democrat Republican Independent

Satisfied 75% 17% 52%

Disappointed 24% 83% 47%

Don’t Know/No answer 1% - 1%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 20

BY COUNTRY OF ORIGIN

U.S. Born

Foreign Born

Favorable 55% 64%

Unfavorable 44% 35%

Don’t Know/No answer 1% 1%

After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama?

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

OPINIONS OF THE 2016 CANDIDATES

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

2016

DEMOCRATIC CANDIDATES

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Martin O’Malley

23

0% 20% 40% 60% 80%

Don't know/No answer

Somewhat/Veryunfavorable

Very/Somewhat favorable

74%

8%

2%

6%

10% 12%

14%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Bernie Sanders

24

0% 20% 40% 60%

Don't know/No answer

Somewhat/Veryunfavorable

Very/Somewhat favorable

68%

8%

5%

8%

11% 16%

16%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Joe Biden

25

0% 20% 40% 60%

Don't know/No answer

Somewhat/Veryunfavorable

Very/Somewhat favorable

24%

13%

19%

13%

31% 50%

26%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Hillary Clinton

26

0% 20% 40% 60% 80% 100%

Don't know/No answer

Somewhat/Veryunfavorable

Very/Somewhat favorable

6%

8%

44%

18%

24% 68%

26%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Hillary Clinton

27

Florida Nevada North Carolina

Colorado

Favorable 58% 69% 56% 67%

Unfavorable 35% 25% 41% 26%

Don’t Know/No answer

7% 6% 3% 7%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Hillary Clinton

28

English Spanish

Favorable 62% 78%

Unfavorable 32% 15%

Don’t Know/No answer 6% 7%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Hillary Clinton

29

BY COUNTRY OF ORIGIN

U.S. Born

Foreign Born

Favorable 60% 76%

Unfavorable 33% 17%

Don’t Know/No answer 7% 7%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Hillary Clinton

30

BY PARTY AFFILIATION

Democrat Republican Independent

Favorable 86% 20% 57%

Unfavorable 9% 71% 35%

Don’t Know/No answer 5% 9% 8%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If the 2016 Democratic presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support?

31

(Asked of Democrats)

0%5%

10%15%20%25%30%35%40%45%50%55%60%65%70%75%

HillaryClinton

Joe Biden BernieSanders

MartinO'Malley

Someoneelse

Don'tKnow / No

Answer

73%

8% 3% 1% 5%

10%

N=811

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If the 2016 Democratic presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked of Democrats)

32

BY ‘SWING STATE’

Florida Nevada North Carolina

Colorado

Hillary Clinton 76% 72% 71% 70%

Joe Biden 10% 9% 13% 6%

Bernie Sanders 7% 6% 9% 8%

Martin O’Malley - - - 2%

Someone else 4% - - -

Don’t know/ No answer

3% 13% 7% 14%

N=811

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

2016

REPUBLICAN CANDIDATES

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Scott Walker

34

0% 20% 40% 60%

Don't know/No answer

Somewhat/Veryunfavorable

Very/Somewhat favorable

62%

10%

4%

13%

11% 15%

23%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Rand Paul

35

0% 10% 20% 30% 40% 50%

Don't know/No answer

Somewhat/Veryunfavorable

Very/Somewhat favorable

46%

15%

5%

17%

17% 22%

32%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Ted Cruz

36

0% 10% 20% 30% 40% 50%

Don't know/No answer

Somewhat/Veryunfavorable

Very/Somewhat favorable

38%

13%

8%

23%

18% 26%

36%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Ted Cruz

37

English Spanish

Favorable 25% 25%

Unfavorable 43% 24%

Don’t Know/No answer 32% 51%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Marco Rubio

38

0% 10% 20% 30% 40% 50%

Don't know/No answer

Somewhat/Veryunfavorable

Very/Somewhat favorable

31%

14%

13%

20%

22% 35%

34%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Marco Rubio

39

BY PARTY AFFILIATION

Democrat Republican Independent

Favorable 24% 62% 40%

Unfavorable 42% 16% 28%

Don’t Know/No answer 34% 22% 32%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Marco Rubio

40

Florida Nevada North Carolina

Colorado

Favorable 46% 31% 44% 35%

Unfavorable 42% 35% 35% 34%

Don’t Know/No answer

12% 34% 21% 31%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Jeb Bush

41

0% 10% 20% 30% 40% 50%

Don't know/No answer

Somewhat/Veryunfavorable

Very/Somewhat favorable

19%

16%

11%

29%

25% 36%

45%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Jeb Bush

42

BY PARTY AFFILIATION

Democrat Republican Independent

Favorable 26% 71% 39%

Unfavorable 52% 17% 44%

Don’t Know/No answer 22% 12% 17%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Jeb Bush

43

Florida Nevada North Carolina

Colorado

Favorable 58% 29% 46% 24%

Unfavorable 37% 54% 44% 57%

Don’t Know/No answer

5% 17% 10% 19%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support?

44

(Asked of Republicans)

0%

5%

10%

15%

20%

25%

30%

35%

40%

Jeb Bush MarcoRubio

Ted Cruz ScottWalker

Rand Paul Someoneelse

Don'tKnow / No

Answer

40%

22%

8% 6% 4% 4%

16%

N=224

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

ELECTORAL MOTIVATION

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Jobs and the economy

46

0% 20% 40% 60% 80% 100%

Don't know/No answer

Not too important

Very/Somewhat important

1%

1%

90% 8% 98%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Which political party do you think is more in line with your views on economic policy and the creation of jobs?

47

0%5%

10%15%20%25%30%35%40%45%50%55%60%

DemocraticParty

RepublicanParty

Both Neither Don't know/Noanswer

56%

22%

7% 8% 7%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Which political party do you think is more in line with your views on economic policy and the creation of jobs?

48

English Spanish

Democratic Party 51% 64%

Republican Party 26% 15%

Both 5% 8%

Neither 10% 5%

Don’t know/No answer 8% 8%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Education

49

0% 20% 40% 60% 80% 100%

Not too/Not important at all

Very/Somewhat important

1%

89%

1%

9% 98%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Healthcare

50

0% 20% 40% 60% 80% 100%

Don't know/No answer

Not too/Not important at all

Very/Somewhat important

1%

2%

85% 12% 97%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Immigration

51

0% 20% 40% 60% 80% 100%

Not too/Not important at all

Very/Somewhat important

5%

72%

3%

20% 92%

8%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Which political party do you think is more in line with your views on immigration policy?

52

0%5%

10%15%20%25%30%35%40%45%50%55%60%

DemocraticParty

RepublicanParty

Both Neither Don't know/Noanswer

60%

20%

4% 10%

6%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Which political party do you think is more in line with your views on immigration policy?

53

English Spanish

Democratic Party 56% 66%

Republican Party 24% 14%

Both 3% 5%

Neither 11% 8%

Don’t know/No answer 6% 7%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Which political party do you think is more in line with your views on immigration policy?

54

BY PARTY AFFILIATION

Democrat Republican Independent

Democratic party 78% 17% 48%

Republican party 9% 59% 21% Both 3% 4% 5% Neither 7% 13% 15% Don’t know/No answer

3% 7% 11%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President supports a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

55

0% 20% 40% 60% 80% 100%

Don't know/No answer

Has no impact on vote

Less likely

More likely

4%

31%

11%

54%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President supports a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

56

English Spanish

More likely 47% 65%

Less likely 13% 7%

Has no impact 36% 22%

Don’t know/No answer 4% 6%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President supports a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

57

Democrat Republican Independent

More likely 61% 33% 51%

Less likely 7% 30% 9%

Has no impact 27% 35% 36%

Don’t know/No answer 5% 2% 4%

BY PARTY AFFILIATION

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President opposes a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

58

0% 20% 40% 60% 80% 100%

Don't know/No answer

Has no impact on vote

Less likely

More likely

4%

29%

52%

15%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 59

Democrat Republican Independent

More likely 15% 21% 12%

Less likely 57% 41% 46%

Has no impact 23% 33% 39%

Don’t know/No answer 5% 5% 3%

BY PARTY AFFILIATION

If a candidate for President opposes a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Foreign Policy

60

0% 20% 40% 60% 80% 100%

Don't know/No answer

Not too/Not important at all

Very/Somewhat important

5%

5%

63%

4%

23% 86%

9%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

61

0% 10% 20% 30% 40% 50%

Don't know/No answer

Has no impact on vote

Less likely

More likely

6%

46%

14%

34%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

62

Florida

Nevada

North Carolina

Colorado

More likely 32% 32% 31% 31%

Less likely 19% 11% 13% 15%

Has no impact 46% 50% 54% 51%

Don’t know/ No answer

3% 7% 2% 3%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

63

Democrat Republican Independent

More likely 39% 25% 32%

Less likely 11% 25% 13%

Has no impact 45% 45% 49%

Don’t know/No answer 5% 5% 6%

BY PARTY AFFILIATION

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

64

Cuban Non-Cuban Hispanic

More likely 40% 34%

Less likely 26% 13%

Has no impact 26% 47%

Don’t know/ No answer

8% 6%

BY NATIONALITY

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

65

0% 10% 20% 30% 40% 50%

Don't know/No answer

Has no impact on vote

Less likely

More likely

6%

50%

32%

12%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

66

Democrat Republican Independent

More likely 11% 22% 10%

Less likely 36% 22% 31%

Has no impact 48% 52% 54%

Don’t know/No answer 5% 4% 5%

BY PARTY AFFILIATION

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

67

Cuban Non-Cuban Hispanic

More likely 27% 12%

Less likely 40% 32%

Has no impact 29% 51%

Don’t know/ No answer

4% 5%

BY NATIONALITY

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?

68

Florida

Nevada

North Carolina

Colorado

More likely 16% 10% 12% 13%

Less likely 34% 27% 35% 27%

Has no impact 47% 55% 53% 56%

Don’t know/ No answer

3% 8% - 4%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Global Climate Change

69

0% 20% 40% 60% 80% 100%

Don't know/No answer

Not too/Not important at all

Very/Somewhat important

4%

7%

59%

6%

24% 83%

13%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Global Climate Change

70

BY PARTY AFFILIATION

Democrat Republican Independent

Important 89% 68% 80%

Not important 7% 30% 17%

Don’t Know/ No answer

4% 2% 3%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Decriminalization of Marijuana

71

0% 20% 40% 60%

Don't know/No answer

Not too/Not important at all

Very/Somewhat important

5%

15%

31%

23%

26% 57%

38%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Decriminalization of Marijuana

72

BY AGE

18-34 35-49 50-64 65+

Important 67% 56% 56% 49%

Not important 31% 38% 38% 46%

Don’t Know/ No answer

2% 6% 6% 5%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Same Sex Marriage

73

0% 10% 20% 30% 40% 50% 60%

Don't know/No answer

Not too/Not important at all

Very/Somewhat important

5%

18%

29%

27%

21% 50%

45%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Same Sex Marriage

74

English Spanish

Important 57% 37%

Not important 40% 55%

Don’t Know/ No answer

3% 8%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Which one of the following issues will be the MOST important in deciding your vote for President in November 2016?

75

Jobs and the economy 36% Education 18%

Healthcare 14%

Immigration 13%

Foreign Policy 7%

Global Climate Change 4%

Decriminalization of Marijuana 2%

Same Sex Marriage 1%

Other 1%

Don’t Know/No answer 4%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote?

76

0% 20% 40% 60% 80% 100%

Don't know/No answer

Has no impact on vote

Less likely

More likely

3%

68%

3%

26%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote?

77

English Spanish

More likely 18% 39%

Less likely 3% 2%

Has no impact 77% 54%

Don’t know/No answer 2% 5%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote?

78

U.S. Born Foreign Born

More likely 17% 36%

Less likely 4% 2%

Has no impact 78% 58%

Don’t know/No answer 1% 4%

BY COUNTRY OF ORIGIN

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote?

79

$25K or less

$25K-$50K

$50K-$100K

$100K+

More likely 43% 28% 15% 13%

Less likely 4% 2% 2% 2%

Has no impact 49% 68% 83% 85%

Don’t know/ No answer

4% 2% - -

BY INCOME

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

NATIONAL HORSERACE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 81

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

53%

44% 31%

29%

71% 67%

Kerry vs.

Bush

Obama vs.

McCain

Obama vs.

Romney 2016

vs.

2004 2008 2012

Tracking the Hispanic Vote in Presidential Elections 2000-2012

2000 Gore vs.

Bush

62%

35%

Per

cen

tag

e o

f H

isp

anic

ele

cto

rate

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

I know it’s a long way off, but if the presidential election to elect the next President of the United States was held today, would you be more likely to support the DEMOCRATIC CANDIDATE for President or the REPUBLICAN CANDIDATE for President?

82

62% 23%

15%

Democratic Candidate

Republican Candidate

Undecided

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?

83

Florida

Nevada

North Carolina

Colorado

Democratic Candidate

49% 61% 47% 67%

Republican Candidate

35% 22% 35% 19%

Undecided 16% 17% 18% 14%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?

84

BY PARTY AFFILIATION

Democrat Republican Independent

Democratic Candidate

87% 3% 39%

Republican Candidate

5% 85% 26%

Undecided 8% 12% 35%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?

85

English Spanish

Democratic Candidate 56% 70%

Republican Candidate 27% 16%

Undecided 17% 14%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Scott Walker, whom would you vote for?

86

0% 20% 40% 60%

Don't know/No answer

Scott Walker

Hillary Clinton

11%

20%

69%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Scott Walker, whom would you vote for?

87

Florida

Nevada

North Carolina

Colorado

Hillary Clinton 58% 70% 59% 67% Scott Walker 31% 21% 30% 24% Don’t know/ No answer

11% 9% 11% 9%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Rand Paul, whom would you vote for?

88

0% 20% 40% 60%

Don't know/No answer

Rand Paul

Hillary Clinton

9%

22%

69%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Rand Paul, whom would you vote for?

89

Florida

Nevada

North Carolina

Colorado

Hillary Clinton 60% 63% 58% 65%

Rand Paul 34% 29% 33% 27%

Don’t know/ No answer

6% 8% 9% 8%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for?

90

0% 20% 40% 60%

Don't know/No answer

Ted Cruz

Hillary Clinton

9%

22%

69%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for?

91

Florida

Nevada

North Carolina

Colorado

Hillary Clinton 60% 71% 55% 70%

Ted Cruz 32% 21% 34% 24%

Don’t know/ No answer

8% 8% 11% 6%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for?

92

English Spanish

Hillary Clinton 64% 77%

Ted Cruz 26% 14%

Don’t know/No answer 10% 9%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for?

93

0% 20% 40% 60%

Don't know/No answer

Marco Rubio

Hillary Clinton

9%

25%

66%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for?

94

Florida

Nevada

North Carolina

Colorado

Hillary Clinton 53% 68% 54% 66% Marco Rubio 40% 25% 37% 29% Don’t know/ No answer

7% 7% 9% 5%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for?

95

BY PARTY AFFILIATION

Democrat Republican Independent

Hillary Clinton 87% 15% 52% Marco Rubio 8% 74% 32% Don’t know/ No answer

5% 11% 16%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for?

96

English Spanish

Hillary Clinton 69% 75%

Marco Rubio 30% 16%

Don’t know/No answer 1% 8%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for?

97

0% 20% 40% 60%

Don't know/No answer

Jeb Bush

Hillary Clinton

9%

27%

64%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for?

98

Florida

Nevada

North Carolina

Colorado

Hillary Clinton 49% 67% 53% 67%

Jeb Bush 44% 25% 39% 21%

Don’t know/ No answer

7% 8% 8% 12%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for?

99

BY PARTY AFFILIATION

Democrat Republican Independent

Hillary Clinton 83% 10% 54%

Jeb Bush 11% 81% 29%

Don’t know/ No answer

6% 9% 17%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for?

100

English Spanish

Hillary Clinton 59% 72%

Jeb Bush 31% 20%

Don’t know/No answer 10% 8%

BY LANGUAGE OF PREFERENCE

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Methodology

101

Sample 1400 Hispanic registered voters

Dates of Interviews July 7-July 13

Languages of Interviews English, Spanish

Margin of Error +/- 2.62%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Recently, Republican Presidential candidate Donald Trump has been in the news regarding his comments about Hispanic immigrants and in particular about Mexican immigrants. Have you heard about Donald Trump’s recent comments?

90%

9% 1%

Yes

No

Don't Know /No Answer

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive?

79% 18%

3%

Yes

No

Don't Know /No Answer

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive?

104

Florida Nevada North Carolina

Colorado

Yes 79% 81% 77% 78%

No 16% 17% 22% 20%

Don’t Know/No Answer

5% 2% 1% 2%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

BY PARTY AFFILIATION

Democrat Republican Independent

Yes 88% 59% 71%

No 9% 37% 27%

Don’t know/No answer 3% 4% 2%

During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive?

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

BY NATIONAL HERITAGE

Mexican-American Voters

Non-Mexican Hispanic Voters

Yes 82% 77%

No 16% 20%

Don’t know/No answer 2% 3%

During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive?

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

0% 20% 40% 60% 80% 100%

Don't know/No answer

Somewhat/StronglyDisagree

Strongly/Somewhat Agree

7%

9%

60%

10%

14%

In the wake of Donald Trump’s comments regarding Mexican immigrants, several major corporations including Univision, NBC and Macy’s have ended their business relationships with Trump and his companies. Do you agree or disagree with the decision by corporations who have decided to end their business relationships with Donald Trump?

74%

19%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

In the wake of Donald Trump’s comments regarding Mexican immigrants, several major corporations including Univision, NBC and Macy’s have ended their business relationships with Trump and his companies. Do you agree or disagree with the decision by corporations who have decided to end their business relationships with Donald Trump? BY PARTY AFFILIATION

Democrat Republican Independent

Agree 85% 53% 64%

Disagree 9% 40% 27%

Don’t know/No answer 6% 7% 9%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

In your opinion do you believe that Donald Trump’s comments on Mexican immigrants represent the views of The Republican Party or do you believe that those comments only represent the views of Donald Trump?

61% 14%

18% 7%

Donald Trump

Republican Party

Both

Don't Know / NoAnswer

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

In your opinion do you believe that Donald Trump’s comments on Mexican immigrants represent the views of The Republican Party or do you believe that those comments only represent the views of Donald Trump? BY PARTY AFFILIATION

Democrat Republican Independent

Trump 55% 77% 62%

Party 17% 11% 10%

Both 21% 7% 19%

Don’t know/No answer 6% 5% 10%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Do you have a favorable opinion or an unfavorable opinion of Donald Trump?

0% 20% 40% 60%

Don't know/No answer

Somewhat/Very unfavorable

Very/Somewhat favorable

12%

15%

6%

56%

11% 17% 71%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 112

Democrat Republican Independent

Favorable 10% 36% 20%

Unfavorable 81% 57% 60%

Don’t Know/No answer 9% 7% 20%

Donald Trump

BY PARTY AFFILIATION

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Donald Trump

113

Florida Nevada North Carolina

Colorado

Favorable 18% 16% 18% 17%

Unfavorable 70% 74% 70% 71%

Don’t Know/No answer 12% 10% 12% 12%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Republican Presidential Candidates Image Ratings

114

Favorable 15% 22% 26% 35% 36% 17%

Unfavorable 23% 32% 36% 34% 45% 71%

Don’t Know/ No answer

62% 46% 38% 31% 19% 12%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Do you have a favorable opinion or an unfavorable opinion of The Republican Party?

0%

10%

20%

30%

40%

50%

60%

Favorable Unfavorable Don't know/No answer

52%

12%

Before Trump Announcement After Trump Announcement

36%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Do you have a favorable opinion or an unfavorable opinion of The Republican Party?

0%

10%

20%

30%

40%

50%

60%

Favorable Unfavorable Don't know/No answer

36%

52%

12%

35%

56%

9%

Before Trump Announcement After Trump Announcement

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Which political party do you think is more in line with your views on immigration policy – the Democratic Party or the Republican Party?

0%

10%

20%

30%

40%

50%

60%

DemocraticParty

RepublicanParty

Both Neither Don't know/Noanswer

60%

20%

4% 10% 6%

Before Trump Announcement After Trump Announcement

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Which political party do you think is more in line with your views on immigration policy – the Democratic Party or the Republican Party?

0%

10%

20%

30%

40%

50%

60%

DemocraticParty

RepublicanParty

Both Neither Don't know/Noanswer

60%

20%

4% 10% 6%

Before Trump Announcement After Trump Announcement

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Based on his comments about Mexican immigrants, do you believe that Donald Trump should be excluded from the Republican Presidential Debates?

51% 40%

9% Yes

No

Don't Know /No Answer

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Based on his comments about Mexican immigrants, do you believe that Donald Trump should be excluded from the Republican Presidential Debates? BY PARTY AFFILIATION

Democrat Republican Independent

Yes 58% 36% 45%

No 32% 59% 44%

Don’t know/No answer 10% 5% 11%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked only of Republicans)

0%

5%

10%

15%

20%

25%

30%

35%

40%40%

22%

8% 6%

4% 4%

16%

Before Trump Announcement After Trump Announcement

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked only of Republicans)

0%

5%

10%

15%

20%

25%

30%

35%

40%40%

22%

8% 6%

4% 4%

16%

38%

22%

12%

7% 5% 5% 3%

8%

Before Trump Announcement After Trump Announcement

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked only of Republicans)

123

Florida Nevada North Carolina Colorado

Jeb Bush 50% 21% 36% 12%

Marco Rubio 29% 25% 13% 27%

Ted Cruz 5% 4% 6% 23%

Donald Trump 3% 4% 11% 8%

Scott Walker 3% 13% 9% 12%

Rand Paul 2% 8% 6% -

Someone Else 2% - - 8%

Undecided 6% 25% 19% 10%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?

0%

10%

20%

30%

40%

50%

60%

70%

Democratic Candidate Republican Candidate Undecided

62%

23% 15%

Before Trump Announcement After Trump Announcement

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?

0%

10%

20%

30%

40%

50%

60%

70%

Democratic Candidate Republican Candidate Undecided

62%

23% 15%

60%

23% 17%

Before Trump Announcement After Trump Announcement

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?

126

Florida Nevada North Carolina

Colorado

Democratic Candidate 49% 59% 48% 66%

Republican Candidate 34% 19% 30% 17%

Undecided 17% 22% 22% 17%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If the candidates in the November 2016 general election were Democrat Hillary Clinton and Republican Donald Trump, whom would you vote for?

0% 20% 40% 60%

Undecided

Donald Trump

Hillary Clinton

14%

16%

70%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If the candidates in the November 2016 general election were Democrat Hillary Clinton and Republican Donald Trump, whom would you vote for?

128

Florida Nevada North Carolina

Colorado

Hillary Clinton 61% 66% 57% 69%

Donald Trump 18% 17% 24% 14%

Undecided 21% 17% 19% 17%

BY ‘SWING STATE’

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

If the candidates in the November 2016 general election were Democrat Hillary Clinton and Republican Donald Trump, whom would you vote for?

BY PARTY AFFILIATION

Democrat Republican Independent

Hillary Clinton 91% 27% 53%

Donald Trump 3% 49% 22%

Undecided 6% 24% 24%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

CLINTON 64% – BUSH 27%

CLINTON 66% – RUBIO 25%

CLINTON 69% – CRUZ 22%

CLINTON 69% – PAUL 22%

CLINTON 69% – WALKER 20%

CLINTON 70% – TRUMP 16%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

DEMOGRAPHICS

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

To make sure that we have a representative sample, can you please tell me your age – are you under 18, between 18 and 34, between 35 and 49, between 50 and 64, or are you 65 and older?

132

22%

25% 28%

24%

18-34

35-49

50-64

65+

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Would you prefer to be interviewed in Spanish or English?

133

37%

63% Spanish

English

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

What is the highest level of education that have you have completed?

134

0%

5%

10%

15%

20%

25%

30%

35%

Elementaryschool

High schoolgraduate

Two-yearcollege ortechnical

school

Collegegraduate or

higher

Don'tknow/Noanswer

12%

26% 27% 32%

3%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

What is the annual household income of your family before taxes?

135

0%

5%

10%

15%

20%

25%

Less than$25,000

Between$25,000 and

$50,000

Between$50,000 and

$100,000

More than$100,000

Don'tknow/Noanswer

23% 24%

22%

13%

18%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

In what country were you born?

136

0%5%

10%15%20%25%30%35%40%45%50%55% 53%

22%

6% 5% 4% 4% 4% 0% 2%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

In what country were most of your parents and/or grandparents born? (Asked only of U.S. born Hispanic voters)

137

0%5%

10%15%20%25%30%35%40%45%50%55%

54%

30%

4% 2% 2% 1% 2% 2% 3%

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

Gender

138

47% 52% Male

Female

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 139

18% 7%

36%

39% Northeast

Midwest

South

West

Region

UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY

National Hispanic Voter Survey

CLIENT LOGO

For more information please contact:

Fernand Amandi Principal

305.529.9916 famandi@bendixenonline.com

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