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1
The importance of standards and quality
management. The detriments of sub-
standard products on public health, safety
and enterprise growth.
Erick RAJAONARY - CEO
2
Objectives:
To satisfy all stakeholders: customers, partners.
Structuring the organization and improve the way we work: well-defined missions, responsibilities, improve communication and exchange.
Motivate and enhance the level of professionalism of the employees.
Share the vision and common goals
Optimal use of available resources: financial, human and materials
QUALITY APPROACH
Marketing & Communication - March 2015
3
Key factors: Total and full involvement of all leaders, listening skills
Training: dynamic and continuous
Commitment of everyone
Marketing & Communication - March 2015
4
QUALITY MANAGEMENT - CASE OF GUANOMAD
PRODUCTS: fertilizer.
Quality control: microbiological and physico-chemical analysis of raw materials & finished goods and respect of the production process
Certification by ECOCERT : use of GUANOMAD fertilizer in organic farming in accordance with EC Regulations No. 834/2007 & 889/2008
Marketing & Communication - March 2015
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Illicit extraction – Unfair competition
GUANOMAD set up a new legislation with local authorities about extraction autorisation to fight against illicit
extraction.
Marketing & Communication - March 2015
6
PRODUCTION PROCESS
Production process: collection in caves and treatment in the factory: drying, blending, grinding, setting pellet (for pellets), weighing, packaging
Thermic treatment: 70° Celcius for 30 minutes (for local sales and export)
Safety: use of personal protective equipment, harnesses, medicine box, training with red cross on first aid , medical examination every 6 months
Marketing & Communication - March 2015
10
ENVIRONMENT
Social and Environmental Management System
Bats conservation policies- Minimize the impacts of guano exploitation on bats
Caves protection policies- No great physical modification of the caves
Guano exploitation management plan- Efficient management of renewable natural resources
Marketing et Communication - March 2015
13
BRAND – INTELLECTUAL PROPERTY
Brand deposit at the Malagasy Intellectual Property
Guanomad was referenced as one the best company in Intellectual Property in 2014 by the World Intellectual Property Organization (WIPO)
Marketing & Communication - March 2015
15
SERVICE:
Staff: technical sales (agricultural engineers who have mastered the farming techniques and crop calendars), competent staff in finance and accounting, inventory management, production, communication, human resources
PREMIUM technician since late 2014: Personal support for big farmers
In 2015, personalized support for farmers via mobile phones (ongoing partnership)
Research & Development Department: Improves the quality of products and creates specific fertilizer, establishes a rational management of the stock of guano
Marketing & Communication - March 2015
16
SERVICE:
Staff: technical sales (agricultural engineers who have mastered the farming techniques and crop calendars), competent staff in finance and accounting, inventory management, production, communication, human resources
PREMIUM technician since late 2014: Personal support for big farmers
In 2015, personalized support for farmers via mobile phones (ongoing partnership)
Research & Development Department: Improves the quality of products and creates specific fertilizer, establishes a rational management of the stock of guano
Marketing & Communication - March 2015
17
MARKETING AND COMMUNICATION
Daily TV Show on National TV and National Radio about farming technics and the use of Guanomad Fertilizer
Marketing & Communication - March 2015
18
International Fair of Madagascar - 2014 FIER MADA 2014
Marketing & Communication - March 2015
Naivasha Fair 2014 (Kenya)
PRESENCE IN FAIRS
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