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The Impact of
COVID-19 on
Online Usage
Julie Forey
29th April 2020
Time online
Key Changes: Jan-Mar 2020
Time Online % Change by Demographics: Jan-Mar 2020Total Minutes increased by 8% - higher among 18-24s and 55+
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
8%
12%
5%
8%7%
12%
10%
7%
9%
8%
18+ 18-24 25-34 35-44 45-54 55+ Males:18+
Females:18+
Children:No
Children:Yes
Average Time Spent Online Per Day by Demos Jan-Mar 202018+ Average Time Online increased by 17 mins to 3hrs 43 mins.
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
03:26
04:1003:55
03:4003:30
02:39
03:10
03:41
03:14
03:4703:43
04:38
04:06 03:5803:42
02:58
03:28
03:58
03:31
04:04
18+ 18-24 25-34 35-44 45-54 55+ Males: 18+ Females:18+
Children:No
Children:Yes
Jan-20 Mar-20
HR:MN
All Categories
Key Changes: Jan-Mar 2020
Major Category Unique Visitor Change: Jan-Mar 2020 (%)Government, Education & Health all witnessed uplifts
19.0
12.4
6.0 5.3 5.13.5 2.3 2.3 2.2
1.0 0.4 0.4 0.4 0.3 0.2 0.2
0.0 -0.1 -0.6 -0.9 -1.0 -2.1 -2.6 -2.6
-5.9-8.1 -8.2
-12.4
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
%
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
Category Unique Visitor Change: Jan-Mar 2020 (Millions)News Sub-Categories added most visitors
-2.0
-2.2
-2.7
-2.9
-3.0
-3.5
-3.6
-5.1
-6.0
-6.1
Apparel
Automotive
Airlines
Maps/GPS/Traffic
Tickets
Ground/Cruise
Real Estate
Hotel/Resort & Home Sharing
Travel - Information
Online Travel Agents
Unique Visitor Decrease (Millions)
7.0
7.0
5.6
4.3
4.1
4.1
2.6
2.3
2.0
1.7
News: Politics
Business/Finance News
Government
Health - Information
Technology News
Family & Youth: Kids
Food/Supermarket/Grocery
Gaming Information
Health
Family & Youth: Education
Unique Visitor Increase (Millions)
Major Category Time Online Change: Jan-Mar 2020 (%)
159
43 39 32 30 2818 18 11 9 5
-2 -2 -3 -4 -5 -5 -5 -6 -12 -14 -16 -20 -24 -25-34 -35 -39
(Driven by MS Teams)
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
%
Government & Education experienced biggest % uplifts
-202
-271
-295
-435
-448
-469
-476
-501
-905
-1,426
Career Services
Retail
Real Estate
Online Travel Agents
Coupons/Incentives
Maps/GPS/Traffic
Games
Automotive
Travel
Sports
Total Minutes Decrease (Millions)
Category Time Online Change: Jan-Mar 2020
9,030
5,371
4,731
3,246
3,055
714
694
529
445
443
Social Networking
Instant Messenger
News/Information
General News
Entertainment
Media
Technology
Food/Grocery Retail
Family & Youth
Total Minutes Increase (Millions)
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
Social Networking, News and IM added most minutes
Growth Categories
Retail:Food/Grocery
Key Changes: Jan-Mar 2020
• Unique Visitors +9%
• Unique Visitors +2.6m
• Visits +49%
• Minutes +48%
Grocery Retailers*: Unique Visitor Change Jan-Mar 2020
All Main Grocery Brands experienced uplifts
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps *Custom Created Group
12.4
7.6
6.7
3.6
3.9
2.5
2.2
2.1
1.4
16.1
10.7
8.5
6.5
4.7
3.9
2.7
2.6
2.2
Tesco Stores
ASDA.COM
SAINSBURYS.CO.UK
MORRISONS.COM
ALDI.CO.UK
ICELAND.CO.UK
Waitrose
Lidl
Ocado
Unique Visitors (Millions)
Jan-2020 Mar-2020
29
41
26
81
21
56
23
27
64
Tesco Stores
ASDA.COM
SAINSBURYS.CO.UK
MORRISONS.COM
ALDI.CO.UK
ICELAND.CO.UK
Waitrose
Lidl
Ocado
% Increase
Food Retailers*: Unique Visitor Change Jan-Mar 2020
Food Delivery services benefited from lockdown
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps *Custom Created Group
7.1
3.1
2.9
2.3
1.1
1.7
1.0
0.8
0.8
8.0
3.7
3.4
2.9
0.9
0.9
0.8
0.7
0.6
Just-Eat Group
UBEREATS.COM
Domino's Pizza, Inc.
Deliveroo Sites
KFC
MCDONALDS
Burger King
Starbucks Corporation
NANDOS
Unique Visitors (millions)
Jan-2020 Mar-2020
12
18
17
25
-12
-45
-19
-6
-31
Just-Eat Group
UBEREATS.COM
Domino's Pizza, Inc.
Deliveroo Sites
KFC
MCDONALDS
Burger King
Starbucks Corporation
NANDOS
% Increase
0.75
0.17
0.410.35 0.33
0.11
1.03
0.760.69
0.570.51
0.40
MUSCLEFOOD.COM MILKANDMORE.CO.UK NAKEDWINES.COM GRAZE.COM FOODHUB.CO.UK APPROVEDFOOD.CO.UK
Jan-2020 Mar-2020
Other Food Retailers: Unique Visitor Change Jan-Mar 2020
Smaller food and drink retailers experienced uplift in visitors
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
Millions
News & Information
Key Changes: Jan-Mar 2020
• Total Minutes +28%
• Ave Mins/visitor +103mins
• Business/Financial News UVs +7m
• Politics News UVs +65%
All News/Information: Unique Visitor Change Jan-Mar 2020Top 10 News Properties all witnessed gains
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
40.4
35.4
36.0
35.4
29.4
23.7
16.6
19.5
17.8
17.9
41.6
39.4
39.3
38.4
37.0
35.2
32.1
28.1
26.2
21.6
Reach Group
BBC Sites
Mail Online / Daily Mail
The Sun Online
Independent & ES (ESi Media)
The Guardian
Sky News
Telegraph Media Group
USA TODAY Network
JPIMedia
Unique Visitors (Millions)
Jan-2020 Mar-2020
3
11
9
9
26
48
93
44
47
21
Reach Group
BBC Sites
Mail Online / Daily Mail
The Sun Online
Independent & ES (ESi Media)
The Guardian
Sky News
Telegraph Media Group
USA TODAY Network
JPIMedia
% Increase
News Categories: Usage Metrics % Change Jan-Mar 2020People are consuming MORE news from a wide range of sources
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
%
0 04
23
65
13
34.5
44.3
22.2
68.2
35.6
17.8
28 2833
42
32
15
News/Information General News Local News Business/FinanceNews
Politics Technology News
Unique Visitors Visits Minutes
Apple News +2m
Upday +4.3m
Aggregator UV Increases
UK Online Daily Newspapers: Unique Visitors Jan-Mar 2020The Qualities all experienced >25% growth in visitors
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
34.5
23.7
29.9
24.5
27.9
22.9
21.0
19.5
14.3
10.5
6.9
6.4
37.9
35.2
34.0
33.7
30.5
29.1
29.1
28.1
19.0
14.2
11.2
8.0
The Sun UK
THEGUARDIAN.COM
DAILYMAIL.CO.UK
INDEPENDENT.CO.UK
MIRROR.CO.UK
EXPRESS.CO.UK
METRO.CO.UK
TELEGRAPH.CO.UK
STANDARD.CO.UK
THETIMES.CO.UK
DAILYSTAR.CO.UK
INEWS.CO.UK
Unique Visitors (Millions)
Jan-2020 Mar-2020
10
48
14
38
9
27
39
44
32
35
63
25
The Sun UK
THEGUARDIAN.COM
DAILYMAIL.CO.UK
INDEPENDENT.CO.UK
MIRROR.CO.UK
EXPRESS.CO.UK
METRO.CO.UK
TELEGRAPH.CO.UK
STANDARD.CO.UK
THETIMES.CO.UK
DAILYSTAR.CO.UK
INEWS.CO.UK
% Increase
Business/Finance News: Unique Visitors Jan-Mar 2020An additional 7m adults visited Business News sites +23%
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
5.3
7.4
5.3
3.5
2.7
3.2
2.2
2.2
3.0
1.6
11.0
9.1
8.2
7.2
6.8
5.6
5.4
4.9
3.8
3.8
BBC News Business
Yahoo-HuffPost Finance
Forbes Digital
Reuters Sites
CNBC
Bloomberg
Dow Jones & Company
Express Finance
THISISMONEY.CO.UK
Financial Times Group
Unique Visitors (Millions)
Jan-2020 Mar-2020
105
22
56
105
156
75
149
122
29
135
BBC News Business
Yahoo-HuffPost Finance
Forbes Digital
Reuters Sites
CNBC
Bloomberg
Dow Jones & Company
Express Finance
THISISMONEY.CO.UK
Financial Times Group
% Increase
Politics & US News* Brands: Unique Visitors Jan-Mar 2020
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps *US News brands manually selected from ‘General News’ Category. * USA Today News Jan data under investigation by Comscore
2.9
3.9
0.5
0.6
0.8
0.3
6.4
5.0
1.7
1.4
1.4
1.0
Guardian Politics
BBC News Politics
Politico
POLITICSHOME.COM
CNN Politics
THEHILL.COM
Unique Visitors (Millions)
Jan-2020
Mar-2020
UK Online users increasingly consuming Global content
11.6
10.2
8.0
4.4
0.1
3.6
3.6
1.5
3.2
1.3
16.9
15.7
9.5
7.7
7.2
6.4
5.8
4.1
3.4
3.0
Insider Inc.
CNN Network
The New York Times Brand
NYPost Network
USA TODAY News
WASHINGTONPOST.COM
NBC News
VOX.COM
FOXNEWS.COM
The Atlantic
Unique Visitors (Millions)
*
Technology News: Unique Visitors Jan-Mar 2020An additional 4m adults visited Technology News sites +13%
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps * Channels within the Media Title Future Tech
*
*
*
13.1
6.3
1.5
3.1
7.2
3.1
2.1
2.4
2.4
1.6
16.6
7.6
4.3
4.2
7.8
5.1
4.4
3.8
3.7
2.2
Future Tech
TechRadar
LIVESCIENCE.COM
Future Partners
CNET
BBC News Technology
WIRED.CO.UK
BBC News Science & Envt
The Verge
Verizon Media - Tech Sites
Unique Visitors (Millions)
Jan-2020 Mar-2020
27
20
185
35
8
63
106
59
55
38
Future Tech
TechRadar
LIVESCIENCE.COM
Future Partners
CNET
BBC News Technology
WIRED.CO.UK
BBC News Science & Envt
The Verge
Verizon Media - Tech Sites
% Increase
*
*
*
Facts & Stats : Unique Visitors Jan-Mar 2020Growing use of ‘credible sources’ & ‘official stats’
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
0.18
1.00
0.46
10.17
2.53
1.37
WORLDOMETERS.INFO
THECONVERSATION.COM
FULLFACT.ORG
Unique Visitors (Millions)
Jan-2020 Mar-2020
Social Networking
Key Changes: Jan-Mar 2020
• Total Minutes +8%
• Ave Mins/visitor +205mins
Social Networking : Unique Visitors Jan-Mar 2020TikTok and Change.Org add most visitors
42.4
27.4
24.3
15.5
15.3
12.7
11.4
5.1
5.6
3.2
42.3
28.6
26.6
15.0
14.7
12.4
11.7
10.9
9.2
3.8
Snapchat, Inc
CHANGE.ORG
Bytedance (TikTok)
Nextdoor
Unique Visitors (Millions)
Jan-2020 Mar-2020
0
4
10
-3
-4
-2
3
112
65
17
Snapchat, Inc
CHANGE.ORG
Bytedance (TikTok)
Nextdoor
% Increase
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK. MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps.
Social Networking: Ave Minutes Per Visitor Jan-Mar 2020Facebook visitors spend an additional 77 minutes on the service
15.3
3.4
3.4
15.9
1.2
10.4
-4.0
22.8
9.7
71.2
Snapchat, Inc
CHANGE.ORG
Bytedance (TikTok)
Nextdoor
% Increase
506.3
160.2
122.2
51.8
65.6
507.9
60.0
2.6
452.8
16.4
583.9
165.6
126.3
60.1
66.4
561.0
57.6
3.2
496.7
28.1
Snapchat, Inc
CHANGE.ORG
Bytedance (TikTok)
Nextdoor
Average Minutes Per Visitor
Jan-2020 Mar-2020
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK. MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps.
IM and Video Chat
Key Changes: Jan-Mar 2020
• IM minutes +32%
• IM Ave Mins/visitor +149mins
IM & Video Chat*: Unique Visitors Jan-Mar 2020Consumers in lockdown have turned to Video Chat/Conferencing
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK. MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps.
*These properties were added manually to the list from a NON-IM category for comparison purposes . * Facebook IM data under investigation by Comscore
2526
28.4
23.0
0.7
3.0
0.2
2.5
1.9
1.6
1.1
1.2
29.9
17.7
6.7
5.3
4.6
4.4
2.0
1.6
1.3
1.2
MESSENGER (Facebook)
ZOOM
Microsoft Teams
Houseparty (Mobile App)
Skype
Viber
Google Duo (Mobile App)
Hangouts (Mobile App)
TELEGRAM
Unique Visitors (Millions)
Jan-2020 Mar-2020
5
-23
911
76
76
5
4
15
0
MESSENGER (Facebook)
ZOOM
Microsoft Teams
Houseparty (Mobile App)
Skype
Viber
Google Duo (Mobile App)
Hangouts (Mobile App)
TELEGRAM
% Increase
*
*
*
*
* *
*
212.3
430.9
21.3
10.2
15.4
52.0
121.9
11.8
97.9
38.7
300.5
674.3
29.4
77.3
58.3
57.2
170.4
9.6
120.5
65.7
MESSENGER (Facebook)
ZOOM
Microsoft Teams
Houseparty (Mobile App)
Skype
Viber
Google Duo (Mobile App)
Hangouts (Mobile App)
TELEGRAM
Average Minutes Per Visitor
Jan-2020 Mar-2020
41.5
56.5
37.9
657.0
278.1
9.8
39.8
-18.6
23.1
69.9
MESSENGER (Facebook)
ZOOM
Microsoft Teams
Houseparty (Mobile App)
Skype
Viber
Google Duo (Mobile App)
Hangouts (Mobile App)
TELEGRAM
% Increase
IM & Video Chat*: Average Minutes per Visitor Jan-Mar 2020Visitors are spending a lot more time on IM & Video chat apps
*
*
*
*
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK. MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps.
*These properties were added manually to the list from a NON-IM category for comparison purposes and the category has been relabelled ‘Video Chat’
* *
Government
Key Changes: Jan-Mar 2020
• Unique Visitors +19%
• Unique Visitors +5.6m
Government : Unique Visitors Jan-Mar 2020www.gov.uk adds almost 10m visitors in a month
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
19.9
0.7
0.8
1.0
0.2
0.3
0.3
29.2
4.8
3.7
1.2
0.7
0.7
0.6
WWW.GOV.UK
PARLIAMENT.UK
CDC.GOV
NIDIRECT.GOV.UK
WWW.GOV.SCOT
GOV.WALES
HSE.GOV.UK
Unique Visitors (millions)
Jan-2020 Mar-2020
Health
Key Changes: Jan-Mar 2020
• Unique Visitors +2m
• Visits +27%
Health Sites & Retailers: Unique Visitor Change Jan-Mar 20Consumers are seeking health information and health products online
7.0
6.9
3.4
1.5
1.0
0.9
0.9
0.9
0.7
0.7
0.5
BBC News Health
NHS Sites
WHO.INT
Mail Online - Health
ASTHMA.ORG.UK
Meredith Health Group
MSN Health & Fitness
Nytimes Health & Science
CNN Health
HSE.IE
THELANCET.COM
Health Sites: Additional Unique Visitors (millions)
7.1
3.4
2.1
0.7
0.5
0.2
0.3
0.2
0.1
7.8
4.9
2.5
1.1
0.7
0.7
0.6
0.5
0.4
Boots Plc
SUPERDRUG.COM
Holland & Barrett Retail
LLOYDSPHARMACY.COM
PHARMACY2U.CO.UK
ECHO.CO.UK
CHEMISTDIRECT.CO.UK
CHEMIST-4-U.COM
MEDISAVE.CO.UK
Healthcare* Retailers: Unique Visitors (Millions)
Jan-2020 Mar-2020
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK. MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps.
*These were not listed in the Health and Healthcare retail categories so were manually added for comparison purposes
*
*
*
Education
Key Changes: Jan-Mar 2020
• UVs +5% (+9% with kids)
• Mins +39% (+43% with kids)
• Visits +19% (+32% with kids)
0.6
1.6
1.1
1.1
1.0
0.8
0.7
2.0
1.9
1.6
1.4
1.3
1.1
1.1
TWINKL.COM
BBC Bitesize
Guardian Education
DUOLINGO.COM
Open University
TTROCKSTARS.COM
Pearson Education
Unique Visitors (millions)
Jan-2020 Mar-2020
Education: Unique Visitors Jan-Mar 2020Home schooling has contributed to visitor growth across sites
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
Entertainment
Key Changes: Jan-Mar 2020
• Mins +5%
• Ave Mins/visitor +65mins
Entertainment Apps Time Online Growth: Jan-Mar 2020An additional 2.1 billion minutes on YouTube’s App is driving the increase
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
32,554
3,825
871
512
490
282
231
201
120
73
34,738
4,043
1,014
899
493
301
242
215
148
88
YouTube
Netflix
YouTube Kids
Amazon Prime Video
BBC IPlayer
Amazon Music
YouTube Music
Sky Go
Apple Music
NOW TV
Minutes (Millions)
Jan-2020 Mar-2020
7
6
16
76
1
7
5
7
23
21
YouTube
Netflix
YouTube Kids
Amazon Prime Video
BBC IPlayer
Amazon Music
YouTube Music
Sky Go
Apple Music
NOW TV
% Increase
Categories Negatively Impacted Jan-Mar 2020
Top Growth Properties & Mobile Apps
Jan-Mar 2020
Properties adding MOST Unique Visitors: Jan-Mar 2020
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps *Worldometers.info web domain has replaced the ‘FreeStar’ property in this analysis as Worldometers was driving the growth
11.4
10.0 9.99.3
8.6 8.47.6
6.96.0 5.8 5.3 5.2
4.4 4.1 4.1 3.9 3.7 3.7 3.7 3.7
Additional 18+ Unique Visitors (Millions): Jan to Mar 2020
*
Mobile Apps adding MOST Unique Visitors: Jan-Mar 2020
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
4.4 4.3
3.7
2.1 2.01.6
1.4 1.4 1.3 1.21.0 1.0 0.8 0.8 0.7 0.7 0.7 0.6 0.6 0.6
Additional 18+ Unique Visitors (Millions): Jan to Mar 2020
Mobile Apps adding MOST Minutes: Jan-Mar 2020
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
2.952.67
2.182.05 2.02
0.52 0.50 0.43 0.41 0.39 0.33 0.27 0.26 0.26 0.26 0.23 0.22 0.22 0.21 0.14
Additional Minutes (Billions): Jan to Mar 2020
Top 20 Properties
Key Changes: Jan-Mar 2020
0
0
-1
3 27
33
11 9
26
48
8
-1
1
47 44
10
47
-2-7
Unique Visitor % Change: Mar 20 v Jan 20
Top 20 ‘UV’ Properties: Unique Visitor Change Jan-Mar 2020
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
8.1
20.4
-6.9
-1.0
10.4
17.2
5.7 7.29.7
0.93.4
25.8
-14.5-11.9 -12.1
13.0 14.9
-0.7
-17.1-14.0
Time Online (mins) Change %: Mar 20 v Jan 20
Top 20 ‘Time’ Properties: Time Online Change Jan-Mar 2020
Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK
MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps
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Categories Negatively Impacted Jan-Mar 2020
Travel
Hotels/home sharing -30% Uvs (-5.1m)Online Travel agents -25% Uvs (-6.1m)Travel info -18% Uvs (-6m) Airlines -22% Uvs (-2.8m)Ground/Cruise -19% Uvs (-3.5m)
Non-Grocery Retail
Tickets -27% Uvs (-3m)Clothing Apparel -7% Uvs (-2m) Luxury goods/jewellery -16% Uvs
Real Estate/Property
Unique Visitors -12% (-3.6m)Minutes -25%
Automotive/Maps
Total Unique Visitors -8% (-2.2m)Total Minutes -35%Autos Manufacturer Uvs -5%Autos Manufacturer Mins -47%Maps/GPS/Traffic - 8% Uvs (-2.9m)
Career Services & Development
Career Resources -30% minsJob Search -26% mins
Sport
Total Minutes -39%Ave Mins/visitor -42 mins
48
Methodology and Definitions
• This report utilises data from the Comscore suite of UKOM approved products, namely Comscore MMX, Comscore Video Metrix and Comscore MMX Multi-Platform, as well as Comscore Mobile Metrix which is pending UKOM approval.
• Comscore MMX Multi-Platform® Comscore MMX Multi-Platform ® offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations. For more information, please visit: http://www.Comscore.com/Products/Audience-Analytics/Media-Metrix-Multi-Platform
• Comscore MMX ®The Comscore MMX ® suite of syndicated products sets the standard for digital audience measurement and media planning. It is powered by Unified Digital Measurement™, the measurement approach that bridges panel-based and website server-based metrics to account for browsing on PC. MMX delivers the accurate suite of audience metrics, providing valuable demographic measures, such as age, gender, household income and household size. MMX reports on more than 35,000 UK properties. For more information please visit: http://www.Comscore.com/Products/Audience_Analytics/MMX
• Comscore Mobile Metrix ®Comscore Mobile Metrix ® captures total mobile audience behaviour on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value of their mobile audiences, while agencies and advertisers can strategically plan and buy digital advertising on mobile platforms to achieve their campaign objectives. For more information, please visit: www.Comscore.com/Products/Audience-Analytics/Mobile-Metrix2
• Comscore Video Metrix ®Comscore Video Metrix ® provides transparent, end-to-end video measurement and uses robust duration measurement to reveal engaged time spent viewing online video, along with the unique ability to Separate advertising and content. For more information, please visit: http://www.Comscore.com/Products/Audience_Analytics/Video_Metrix
About Comscore
Comscore (NASDAQ: SCOR) is the trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and theatrical
viewership intelligence with advanced audience insights, Comscore
allows media buyers and sellers to quantify their multiscreen behavior
and make business decisions with confidence. A proven leader in
measuring digital and set-top box audiences and advertising at scale,
Comscore is the industry’s emerging, third-party source for reliable
and comprehensive cross-platform measurement. To learn more
about Comscore, please visit www.Comscore.com
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About UKOM
UKOM’s objective is to set and oversee the delivery of a credible industry
standard for digital audience measurement. That means quantifying
audiences in terms of people, not browsers or machines.
UKOM’s governance structure involves all sides of the industry, to ensure that Comscore
services meet our collective needs fully and fairly.
The whole UK media industry is involved in setting and overseeing UKOM standards
through its Technical and Commercial Committees, and the UKOM Board.
UKOM and Comscore work to an agreed process for product approval, from agreeing
concepts, to approved data publication, and continuous assessment.
Find out more at:
www.ukom.uk.net/
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