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The Hull: Digital First. Let’s fuck shit up. Which would you pick up?. We are a business . PEW 18-24 yrs 2006: 22% 2008: 14% 2010: 7%. it’s watching them commit suicide that pisses me off.” . “I don’t so much mind that newspapers are dying —. - Molly Ivins. - PowerPoint PPT Presentation
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THE HULL: DIGITAL FIRST LET’S FUCK SHIT UP.
WHICH WOULD YOU PICK UP?
WE ARE A BUSINESS.PEW18-24 yrs
2006: 22%
2008: 14%
2010: 7%
it’s watching them commit suicide that pisses me off.”
“I don’t so much mind that newspapers are dying —
- Molly Ivins
TIME TO STREAMLINE,INNOVATE
Decrease number of/change format of print pages1
2
34
5
6
Create intensified writer training program/process
Shorten/virtualize rounds of edits
Live report directly onto website/social media outlets
Standardize attaching video/multimedia to content
Expand traditional marketing strategies
LOGISTICS• research• restructure newsroom staff for next year• invest in technological equipment• educate full staff on utilizing website• create policies to support infrastructure/functions
WE WILL FIND THE ANSWERS TOGETHER
HULLSITE.WORDPRESS.COM
START: $75,000 QUESTION
If you were given $75,000 to start a media company, what would you
invest in?
SCHEDULECollect Ideas………….......…....Deadline: Feb. 1
Do our homework……...........Deadline: March 15
Create our future….…………...Deadline: April 30
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