The Hidden Forces That Shape Our Decisions · The Hidden Forces That Shape Our Decisions Presented...

The Hidden Forces That Shape Our Decisions

Presented by Human Resources903-468-3021

•8:30 – 9:15 am

•9:20 – 10:00 am

Program Schedule

Texas A&M University - Commerce

Introduction

What

happened?

Observation Altered thinking1 21

Texas A&M University - Commerce

Source: http://www.predictablyirrational.com/?page_id=113

Introduction

Can you imagine?

Texas A&M University - Commerce

Source: http://www.predictablyirrational.com/?page_id=113

Introduction

Which would

you prefer?

Texas A&M University - Commerce

Source: http://www.predictablyirrational.com/?page_id=113

Introduction

“What are these

deeply held

beliefs that

people have that

are actually

wrong?”

Texas A&M University - Commerce

Source: http://www.predictablyirrational.com/?page_id=113

http://www.sweetlandassociates.co.uk/MortgagePage.htm

The Truth about Relativity

“Most people

don’t know

what they

want unless

they see it in

context.”

Texas A&M University - Commerce

http://ccl.northwestern.edu/netlogo/models/run.cgi?OpticalIllusions.721.504

The Truth about Relativity

Texas A&M University - Commerce

Williams - Sonoma

The Truth about Relativity

Texas A&M University - Commerce

DOWNSIDETHE

The Fallacy of Supply and Demand

Texas A&M University - Commerce

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The Fallacy of Supply and Demand

Texas A&M University - Commerce

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“Are human

brains wired

like that of a

gosling?”

The Fallacy of Supply and Demand

Texas A&M University - Commerce

XXX-XX-79

http://www.gadgetguy.com.au/article.asp?m_article=3437&article_pagePage=3

http://www.vancejelliottrealty.com/pics/527wsanantonio.jpg

POETRY

The Fallacy of Supply and Demand

Texas A&M University - Commerce

“What can we

do to actively

improve upon

our irrational

behaviors?”

The Cost of Zero Cost

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What is it about zero cost

that is so irresistible?

The Cost of Social Norms

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Social Norms Market Norms

The Cost of Social Norms

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What if you replaced payment

with a gift?

Predictably Irrational

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• Closing thoughts

• Questions

• Evaluations

• Adjourn

•9:05 – 10:30 am

Program Schedule

Texas A&M University - Commerce

The Problem of Procrastination and Self-Control

Texas A&M University - Commerce

Why can’t we resist new purchases?

The Problem of Procrastination and Self-Control

Texas A&M University - Commerce

For

Tomorrow

PROCRASTINATION

The High Price of Ownership

Texas A&M University - Commerce

OWNER

SELLER

Why do we

overvalue

what we

have?

Keeping Doors Open

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What is it about options that

is so difficult?

The Effect of Expectations

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A B

How can two people see the same

event in such different ways?

The Power of Price

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How does

suggestion

influence us?

Is a 50 cent

aspirin more

effective than a

1 cent aspirin?

The Context of Our Character

Texas A&M University - Commerce

Why are we dishonest?

Why Dealing With Cash Makes Us More Honest

Texas A&M University - Commerce

How can we

control our

tendency to

cheat when

cash is going

away?

Beer & Free Lunches

Texas A&M University - Commerce

What is

Behavioral

Economics and

where are the

free lunches?