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The Guanghua-Kellogg Executive MBA Program
Local Knowledge
Global Leadership
PekingUniversity
NorthwesternUniversity
Contents Messages from the Deans 02
Guanghua School of Management 04
Kellogg School of Management 07
The Guanghua-Kellogg EMBA Program 09
Curriculum 10
Global Elective 12
Faculty 14
Class Profile 18
Global Alumni Network 20
Lifelong Learning 22
Application 24
LOCALKNOWLEDGEGLOBAL LEADERSHIP
Qiao Liu DeanGuanghua School of Management Peking University
Messages from the Deans
Throughout our respective histories, a pioneering spirit of
intellectual innovation has been the hallmark of education
at both Guanghua and Kellogg, and we have produced
leaders who have shaped ideologies, industries,
corporations and governments. In combining more than
140 years of management education and 20 years of
close partnerships, the Guanghua-Kellogg Executive MBA
program provides you with an unparalleled education that
redefines opportunity. We equip our executives with the
acumen necessary for business in China, and provide
leadership skills that translate across start-ups to Fortune
500s. Join us.
The value proposition for an MBA is stronger than ever. The business world is changing fast and in unpredictable ways, and leaders need to be prepared to operate in this complexity.
Of paramount significance in China’s quest to achieve sustainable economic growth is its ability to seed and institute a culture of innovation and entrepreneurship.
Guanghua-Kellogg students are renowned for having
agility and insight to create opportunity out of disruption.
We develop creative leaders with great empathy who
can engage and inspire diverse, multi-cultural teams and
organizations. We prepare our leaders for who they want
to be, not just what they want to do.
In partnership with Guanghua School of Management,
our global network of EMBA students gain the advantage
of international viewpoints, local expertise and exposure
to various markets and industries. Join our community of
engaged, exceptional leaders and enhance your career
with a global network for life.
Francesca CornelliDeanKellogg School of ManagementNorthwestern University
Local Knowledge Global Leadership
02 03
Peking University is a unique and world-class institution of higher education. With
over 100 years of history, Peking University has played an integral and indispensable
role in China’s development and rejuvenation, and it has been the vanguard for
China’s modernization.
As the first national modern university in China, the spirit of independence and freedom
of thought have been important guiding principles throughout Peking University’s
history. Today, it is a thriving center of creative learning with leading academics
covering a large number of fields and cultivating the next generation of talent.
Today, Peking University is not only at the frontier of learning and scientific research,
but also a bridge for international exchange with the rest of the world. It will continue
to influence and advance the process of cultural education and social development
in China and the rest of the world.
The Guanghua School of Management was founded upon Peking University's rich
legacy with the mission of advancing management knowledge, cultivating business
leaders, and promoting social progress. From drafting securities laws to issuing
white papers, the school has consistently and actively been involved in the process
of China’s economic reforms. Due to the tireless effort of over 100 faculty members,
Guanghua has become one of the best business schools in the Asia-Pacific region.
Guanghua focuses on cultivating talent with a comprehensive selection of business
education programs ranging from undergraduate, postgraduate, MBA, EMBA
to DBA degrees. In collaboration with 120 business schools around the globe,
Guanghua offers the best platform to nurture individuals with both local knowledge
and global perspectives.
With the aim of long-term development, Guanghua is committed to equipping
current and future business leaders with a strong sense of business ethics and
social responsibility.
Peking University
Guanghua School of Management
in Economics and Econometrics in Mainland Chinaby QS World University Rankings 2020
#1
Best Universities in Mainland China by QS World University Rankings 2020
#2
in Accounting and Finance in Mainland Chinaby QS World University Rankings 2020
By THE Asia University Rankings 2020
in Business and Management Studies in Mainland Chinaby QS World University Rankings 2020
#2
#2 #1
Local Knowledge Global Leadership
04 05
Founded in 1908, the Kellogg School of Management has been at the forefront of
transforming business education ever since. As one of the best business schools
in the world, Kellogg is renowned for its pioneering approach to collaborative
learning, its award-winning and accessible faculty, a curriculum that evolves with
real-world business practices and challenges, and courses that emphasize global
and experiential learning.
Kellogg was also the first business school in the world to initiate a global network.
With seven campuses in its premier Executive MBA network, students will benefit
from the largest, most immersive network of its kind with unparalleled opportunities
to connect with business leaders from around the world and cultivate the expertise
to lead globally.
Kellogg's mission is to educate, equip and inspire leaders who build strong
organizations and wisely leverage the power of markets to create lasting value.
Kellogg School of Management
Northwestern UniversityFounded in 1851, Northwestern is a comprehensive research university that
is deeply interdisciplinary across multiple schools and units. Its rigorous yet
empathetic academic environment provides a robust mixture of theory and
practice, with an emphasis on top-tier research, new knowledge, creative
expression, and practical application.
Northwestern is home to the highly regarded Kellogg School of Management,
Medill School of Journalism, and Pritzker School of Law. Notable alumni and
faculty include 18 Nobel Prize laureates and 38 Pulitzer Prize winners.
Northwestern is committed to excellent teaching, innovative research and the
personal and intellectual growth of its students in a diverse academic community.
The Northwestern experience spans the globe to make a positive, cross-cultural
and durable impact through global engagement.
Best National Universitiesby US News 2020
#9Best Business Schools by US News 2021
#3Best Executive MBA Programs by US News 2020
#2
in Marketing in Business School Specialty Rankingsby US News 2020
#1in Management in Business School Specialty Rankingsby US News 2020
#3
Local Knowledge Global Leadership
06 07
Global Leadership with China Expertise
The Guanghua-Kellogg EMBA
program is the first Sino-US
joint EMBA program in Mainland
China, bringing together the
world-class faculties of two
premier business schools
and featuring a rigorous and
cutting-edge curriculum. The
program will prepare you with
integrated management skills,
Chinese business expertise,
and a global perspective to lead
your organizations in a dynamic
environment.
The Guanghua-Kellogg EMBA Program
Global Electives with Local Insight
As part of the GK EMBA
program, you will have the
opportunity to complete a global
elective at partner schools
of Kellogg’s global network
encompassing six campuses
around the world (Recanati at Tel
Aviv University in Israel; Schulich
at York University in Canada;
Hong Kong University of
Science and Technology; WHU
at Vallendar in Germany and
Kellogg’s Chicago and Miami
campuses). During the elective,
you will gain rare insights into
local business practices, as well
as diverse cultures and political
systems.
Global Network with Elite Peers
As a GK EMBA student, you will
have access to Kellogg’s EMBA
global network that spans 113
countries and 6 continents,
connecting more than 70,000
alumni. This immersive network
will offer you the opportunities
to engage in collaborations with
peer leaders across the globe.
To succeed in today's marketplace, you need a global perspective that can be developed with the RIGHT ACCESS, CONNECTIONS AND EXPERIENCE. Here are some of the benefits of joining the Guanghua-Kellogg Executive MBA program.
Local Knowledge Global Leadership
08 09
Curriculum
10 11
Local Knowledge Global LeadershipLocal Knowledge Global Leadership
Modern executives must be well-versed both in the theories of practice and the practices themselves. Our academic philosophy encompasses five major areas of competency that constitute the core of the GK EMBA curriculum. Teaching methods used throughout modules are designed to assist executives in seeing how theory translates into practice. The program adopts a theme-based curriculum that prepares participants for business in China and worldwide.
● Management in the Chinese Context
● Leadership: Assessing, Adjusting, and Managing Organizational Contexts
Year 2
Year 1
● Macroeconomics● Venture Strategy
Simulation
Module 1
September
September
November
November
January
January
March
March
May
May
● Foundations for Strategy Formulation● Analytical Approach to Uncertainty
Module 2
● Leadership in Organizations
● Accounting for Management Planning and Control
Module 3
Module 9
● Managerial Economics● Operations Management
Module 4
● The New Era of Marketing in China
● Business Across Chinese Borders
Module 10
● Marketing Strategy● Managerial Finance I
Module 7
● Statistical Decision Analysis● Financial Reporting System
Module 5
● Value Investing● China in Transition
Module 11
● Political Economy● Contemporary Issues
about Chinese Financial Markets and Institutions
Module 8
August
● Negotiation Strategies● Strategic Crisis Management● Strategic Decisions in Operations● Marketing Analytics
Module 6
Live-in Weeks at Kellogg
Module 12
● Global Elective
October - May Live-in Week at one
Global Partner School
The following themes constitute the core teaching philosophy of the GK EMBA program
Mega-Trends and Opportunities
Globalization: Business in China
Analytical Skills and Real-World
Applications
Strategic Leadership
Understanding Stakeholders
Kellogg has forged partnerships with several of the world’s leading
business schools in the world. As part of the GK EMBA program,
executives will need to complete at least a global elective at one of the
partner schools. During the elective, you'll experience complete immersion
in global markets, connect with business leaders from around the world
and develop the local knowledge that cultivates global expertise.
12 13
Global Elective
Kellogg-WHU WHU - Otto Beisheim School of Management Germany
Vallendar – Düsseldorf
● Business Tax Strategy● Entrepreneurial Finance● Management Accounting● Price Management● The Analytics Edge● The Business Environment in Europe
Kellogg
Kellogg School of Management- Northwestern University
Chicago – Evanston
● Entrepreneurial Selling● FinTech Strategy: Innovations in Financial
Services● Human-Machine Intelligence● Leading High Impact Teams● Recruiting and Retaining Talent in Growth
Companies● Visualization for Persuasion
Kellogg-SchulichSchulich School of Business - York University
Toronto
● Digital Strategy: Individual and Organizational Transformation for a Digital Age
● Mergers & Acquisitions● Designivng Brand Experiences● Responsible Business Leadership
Kellogg-HKUSTHKUST School of Business and Management - Hong Kong University of Science and Technology
Hong Kong
● Deal Making in China and Asia ● Technology Strategy: FinTech & Big Data
Analytics● Understanding Consumers● Value Investing from an Economic Perspective
Kellogg-MiamiKellogg School of Management - Northwestern University
Miami
● Advertising Strategy● Creating & Managing Strategic Alliances● Incentives, Organization and Strategy● Strategic Marketing Decisions● World Economy● Business Strategy, Behavioral Biases & Deep
Uncertainty● Family Enterprises: Success and Continuity● Investment Banks, Hedge Funds and Private
Equity● Leading and Managing Diverse Organizations● Leading Organizational Transformation● Strategy Beyond Markets
Kellogg-RecanatiRecanati Graduate School of Business Administration at the Coller School of Management - Tel Aviv University
Tel Aviv
● Product Management for Technology Companies
● Venture Capital - The Business of Innovation● Intellectual Capital Management● The Innovation Opportunity in Frontier Markets
Local Knowledge Global Leadership
Evanston & Miami, USA
Kellogg School of Management
Toronto, Canada
Schulich School of Business
Beijing, China
Guanghua School of Management
Vallendar/Düsseldorf,
Germany
WHU – Otto Beisheim School of Management
Tel Aviv, Israel
Recanati Graduate School of Business Administration
at the Coller School of Management
Hong Kong, China
HKUST School of Business and Management
Faculty
14 15
ZHANG Zhixue● Professor of Organization
Management● Chair of the Guanghua Academic
Committee
Education Background:Ph.D., University of Hongkong
ZHOU Li-An● Associate Dean● Professor of Applied Economics
Education Background:Ph.D., Stanford University
SHEN Qiaowei● Academic Director of the Guanghua-
Kellogg EMBA program● Professor of Marketing
Education Background:Ph.D., University of California, Berkeley
Local Knowledge Global Leadership
MA Li● Associate Dean● Professor of Organization Management
Education Background:Ph.D., Washington University
JIANG Guohua● Professor of Accounting● Associate Dean of
Peking University Graduate School
Education Background:Ph.D.,University of California, Berkeley
ZHANG Ying● Associate Dean● Professor of Marketing
Education Background:Ph.D., University of Chicago
YAN Se● Associate Professor of Applied
Economics● Deputy Director of Institute of
Economic Policy Research, Peking University
Education Background:Ph.D., University of California,Los Angeles
JIN Li● Chair Professor of Finance● Director, National Center for
Financial Research
Education Background:Ph.D., Massachusetts Institute of Technology
“We are proud to have an esteemed group of faculty from both Guanghua and Kellogg to teach in this program. They represent an incredibly diverse set of intellectual interests, and have a deep understanding of both theories and practices about the markets and industries. Many of the Guanghua faculty are experts in Chinese economy and business. They bring to class their unique insights based on their research and keen observations from practices. All the faculty are dedicated to create a challenging and inspiring learning experience for our students.”
Prof. SHEN QiaoweiAcademic Director of the
Guanghua- Kellogg EMBA program
Guanghua School of Management,
Peking University
Faculty
16 17
Local Knowledge Global Leadership
Sunil CHOPRA● IBM Professor of Operations
Management and Information Systems● Professor of Operations
Education Background:Ph.D., State University of New York
Ehud KALAI● James J. O’Conner Professor
of Decision and Game Science● Professor of Managerial Economic
& Decision Sciences
Education Background:Ph.D., Cornell University
Nicholas A. PEARCEClinical Associate Professor of Management & Organizations
Education Background:Ph.D., Northwestern University
James SCHUMMERAssociate Professor of Managerial Economics & Decision Sciences
Education Background:Ph.D., University of Rochester
Eric T. ANDERSONHartmarx Professor of Marketing
Education Background:Ph.D., Massachusetts institute of Technology
Thomas N. HUBBARD● Elinor and H. Wendell Hobbs
Professor of Management● Professor of Strategy
Education Background:Ph.D., Stanford University
Achal BASSAMBOO● Charles E. Morrison Professor
of Decision Sciences● Professor of Operations
Education Background:Ph.D., Stanford University
“I started teaching at this Guanghua-Kellogg program the first year when it was launched in 2014. I firstly did it reluctantly, but I was curious to see what the Chinese university is like and what the Chinese business students are like. And the experience was so good that I decided to come back the second year and now I've been teaching at the program for consecutive 6 years. And it just stands out to be an unusual good program with the success of the students recruiting and the administration of the program. I've decided to make it as my permanent assignment to teach at GK EMBA program.”
Prof. Ehud KALAI Kellogg School of Management,
Northwestern University
Leigh THOMPSON● J. Jay Gerber Professor of Dispute Resolution & Organizations● Professor of Management & Organizations● Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)
Education Background:Ph.D., Northwestern University
Industry
Our EMBA students come from a diverse range of industry backgrounds with rich international experiences. Learn and live closely with today's high-impact and low-ego global leaders: senior executives, business owners and experts in their field who will offer new perspectives on universal challenges. You will have the opportunity to build profound and dynamic personal networks that will last you a lifetime.
Class Profile
Finance
IT
Manufacturing
Real estate and Business service
Healthcare
Wholesale and Retail
Entertainment
Education
Energy
Logistics
Accommodation and F&B
24%
18%
12%
11%
10%
8%
7%
4%
3%
2%
1%
10 15 20 25 30 3550
Local Knowledge Global Leadership
Average work experience
35%
65%Average Age Nationalities
39 22
12Female
Male
Position
C-Level 41%
Director 27%
VP 19%
Manager 9%
Others 4%
18 19
20 21
Enrollment in the Guanghua-Kellogg Executive MBA program grants you instant
and lasting access to the Kellogg global alumni network. This network is composed
of an established and passionate community of individuals, featuring leaders,
entrepreneurs, innovators, and academic experts. With more than 70,000 members,
the Kellogg global alumni network spans 113 countries and six continents.
Connections forged in the classroom and at alumni events promise to positively
impact future business opportunities.
Global Alumni Network
With more than 70,000 members, the Kellogg global alumni network spans 113 countries and six continents.
70,000+
Local Knowledge Global Leadership
“ The program creates a unique environment where foreigners seeking ways to access China and Chinese students seeking opportunities abroad meet. Faculty from both universities facilitate this exchange and introduce new tools to make communication more meaningful and enriching. The schedule is very well-balanced, providing sufficient time to build meaningful connections with fellow executives and faculty, while allowing the flexibility to maintain former commitments. ”
Nurlan AssilbekovCFO, Frontier Resources
“ Joining the Guanghua-Kellogg EMBA program was one of the best decisionsI have ever made in my life. It was amazing to meet great people on this journey. The professors from both sides (Guanghua and Kellogg) brought the best knowledge, insight and experience from both schools and countries. ”
Peng LiuManaging Director, Accenture (China)
“ Life poses many choices that can change one’s life. Choosing GK EMBA program was among the most important choices that I’ve made. It brought me invaluable knowledge and friendships. I hope that the GK EMBA program continues to thrive and expand, enlarging the community of alumni. ”
Xiao WeiDirector-Design, Production & Asia Market Development, Want Les Essentials
“ In the current somewhat contentious environment, this joint venture between a top American and a top Chinese business school is all the more important to ensure a continuous exchange between two very important, but different nations. Educational cross fertilization is a critical backbone to mutual understanding and open dialogue between the business leaders of the future from both these leading nations. This program will clearly make a huge difference in the world today, tomorrow, and for many years to come. ”
Ken PoonFounding Partner, XCap Partners Limited
Master Speakers
The GK EMBA program invites leading entrepreneurs
and scholars from around the world to share their views
and insights with our students and alumni. It grants you
tremendous access to connect with world-class leaders
and learn from experts in their fields.
The Guanghua-Kellogg EMBA program values lifelong education. It will leverage
extensive networks to help you continuously refresh your knowledge and leadership
through different benefit platforms. With the opportunity to interact with the
renowned speakers and business leaders from global multinationals, you will be
prepared to immerse yourself at all times.
Lifelong Learning
22 23
Eliezer ManorAngel Inverstor of Shirat Enterprises Ltd.
Nabil A. AI NuaimPresident and CEO of Aramco Asia
Fei HePresident of Advanced Solar, Royal DSM APAC
David Simchi-LeviProfessor of Engineering System at MIT
Opportunities are also provided for
students and alumni to visit leading
Chinese and multinational companies.
Interaction with senior management
permits insight into the everyday
challenges these executives face.
Company Visits
Local Knowledge Global Leadership
Application
24 25
Local Knowledge Global Leadership
Application Instructions Admissions Process
Step1Apply on the Guanghua website and submit the required materials.
Step2Take an interview with the GK EMBA program after passing the preliminary screening.
Step3Input your information into the national postgraduate system.
Step4Take the national postgraduate entrance examination (Mainland Chinese candidates only).
Step5Start your GK EMBA program experience.
Applicants will be invited to interview at Peking University after their application package has been received.
Interview
ApplicationPhase
All year-round
Requirements ●Bachelor’s degree
●Adequate English proficiency
●Minimum of eight years of full-time work experience
●At least five years of work experience in a core management position
ApplicationMaterial
●Application Form
●Resume
●Color, Passport-sized Photo
●Photocopy of ID
●Photocopy of Business Card
●Photocopy of Degree and Diploma
●Two Letters of Recommendation
●Company Introduction and Organizational Chart
●Letter of Organizational Support
●Photocopy of Qualifications
CONTACT
Address
Room 101, Building No. 2
Guanghua School of Management,
Peking University
No.5, Yiheyuan Road, Haidian District,
Beijing, 100871 P. R. China
Tel
+86-10-6274 7158
+86-10-6274 7151
Fax
+86-10-6274 0424
gkemba@gsm.pku.edu.cn
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