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The
Greenwood
Project
The Greenwood Team
Deen Wright | CTO Rashaan Everett |
CEO
Perris Adamson |
COO
What is the Greenwood Project?
• An accelerator designed to help
entrepreneurs level the playing field by
helping them defeat historical and
contemporary barriers to wealth creation
• Title III Regulation Crowdfunding Portal (
FINRA Approved & SEC Compliant)
*RegCF is a result of President Obama’s JOBS Act (Equity
Crowdfunding)
What is a Reg Crowdfunding Portal?
How will we make money?• A Regulation Crowdfunding portal is a platform where people can finally invest in
private companies in exchange for equity (not just rewards like tshirts, mugs, posters
per usual)
• Crowdfunding portals are only legal linchpin between thousands of startups seeking
funds and everyday people looking to invest
• FINRA Regulations makes us a mandatory and indispensable intermediary
• We earn 5% of all money raised from the companies that use our portal
Regulation Crowdfunding to Democratize
Venture Capital• The venture capital industry has a very homogenous makeup:
76% white, 89% male, 90% live on the East or West Coast
• Only 3 percent of America’s population could legally invest in
startups:
• These select few determined what is new and innovative,
and thus what the remaining 97 percent want, need and
will use
• With such an elitist system, it goes without saying that
Americans are missing out on the discovery and
implementation of thousands of profitable solutions. But
not for lack of ambition
Diamonds in the Rough: We find talent where
traditional investors don’t
• Until May 16th, 2016, the wealthy enjoyed a
government-protected monopoly on investing
in high-growth startups
• Lack of access to capital has been
debilitating for minority entrepreneurship:
• Only 1% of venture capital is invested
in black entrepreneurs - potential billion
dollar ideas never even get a chance to
grow
• The lack of small business and main
street lending for minorities reveals
even more value underutilized
The Regulation Crowdfunding Landscape
There are 21 portals
registered with FINRA
today
The top three portals have
raised approx 30M+ in VC
funding to date, just to
finance their existing
operations
Our Partner: WeFunder is best in the
business• In 2012 Wefunder lobbied Congress to put an end
to the laws preventing 97% of Americans from
investing in the private market
• They’ve gone on to dominate the market by
creating a superior product with the best UX
• Wefunder invited us to use their software to
handle the infrastructure and backoffice to power
our own portal (SaaS model)
• This allows us to focus exclusively on
marketing and growth instead of coding
and product.
• We benefit from using the best software in
the market.
Still, Reg CF hasn’t developed according to
plan• 98% of the market is dominated by 4/21 portals
• Even investors in the leading portals have been disappointed with slower than expected
adoption
• Since it’s a brand new law, most experts speculate that the billion dollar market will
materialize through 2017, as more people find out about the opportunity and learn about
the success stories so far
• The law was always designed to benefit minorities since we’ve been the most
disadvantaged by oppressive laws for the last 83 years. Ironically, minorities have been
completely overlooked in the deployment of the Reg CF solution thus far. Story of
America.
• We believe Reg CF hasn’t worked as well because the existing portals simply capable of
marketing to the right customers.
Social Entrepreneurship: Transforming
Black AmericaThe biggest movement for collective African
American Progress since King’s
Montgomery Bus Boycott• GWP’s Accelerator Program
• Provides minority entrepreneurs with
the tools needed to conduct their
own Reg CF campaign on our portal
+ strategic support
• GWP’s Crowdfunding portal:
• Provide Black people w/ their very
first a chance to invest in their own
communities, and earn a profit from
supporting Black Business
• Gives minority entrepreneurs capital
they deserve to start and grow
Metrics/Traction So Far• Approved by the SEC
• $20,000 & counting raised for
Accelerator on Wefunder in 19 days
• 7,500 followers across all our social
media channels
• 1000 emails on our Investor Waitlist
• 5+ major media publications have
featured GWP
Scaling in 2017: We can run WeFunder better
than WeFunder does• We’re marketing Regulation Crowdfunding to
the people that need it most
• Pop Culture and Black America is already
embracing this movement. (see right) We’ll
have the power to organize viral growth, &
earn significant market share
• Our plan: Amtrak Tour Across America in
May 2017, in collaboration with
celebrities/activists are already speaking with
us (see notes)
• 2017 Goal: to help 20 companies raise
approx 500,000 each, totaling 10M*. Easily
scalable to 60M+ in 2018
*We earn 5% of funds raised.
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