The Global Phenomenon Of Social Games: How To Monetize The Global Audience

The Global Phenomenon Of Social Games:

How To Monetize The Global Audience

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About 6waves

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Facebook Games Developer Turn Publisher

2008 20092010

In-houseDevelopmen

tGames Publishing

Appdata MAU Ranking

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Total MAU: 80+ Million

Total DAU: 10+ Million

Appdata MAU Ranking

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Source: Appdata.com – November 22, 2010

Combining 6waves published and self-

developed applications:

80+ Million MAU

6waves self-developed games: 41 Million MAU

Well-Balanced Global Audience

6 waves Global Audience on Facebook: 80M MAU / 10M DAU

29%

11%

28%

28%

3%

1%

Well-Balanced Global Audience

Users Best games

80+ million MAU

10 million DAU

15 languages

US, Canada

China, HK

France,

Finland

Russia

With its global reach, 6waves has driven Mall World to 4+ million MAU

in less than two months!

6waves begins

distribution of

Mall World

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Driving Users to Partners(Effective User Acquisition)

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Partners RelationsDevelopment Partners

Our developer partners are from all over the worldUS, Canada, France, Finland, Russia, Eastern Europe, China,

Korea, Hong Kong, Singapore

Monetize Globally: Why?

Social Networks

Facebook

557,322,720

Source: www.facebook.com

50% users log on in any given

day

People spend over 700 billion

minutes per month

More than 70 translations

About 70% of users are

outside the US

1 million+ developers from more than 180

countries

550,000+ active

applications currently

Monetize Globally: Why?Two-thirds of Facebook users are

on other continents.

33%

30%

21%

9%

4% 2%

North America vs. Other Continents

North AmericaEuropeAsiaSouth AmericaAfricaAustralia and Oceania

"Big Four" vs. Rest of World

Global Growth is Explosive

Recent Facebook Growth (6 months)

Source: facebakers.com

What About Social Games on Facebook?

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53%47%

Facebook UsersGamers Non-gamers

69% 31%

56 million people play

daily

Source: http://www.allfacebook.com/facebook-games-statistics-2010-09

Economic Trend for Social Games

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John Doerr: “There’s never been a better time than now

to start a new social venture.”

Jeff Bezos: ”This probably is the golden age of social

apps.”

Bing Gordon: “Social Will Grow 10 to 25x in the Next

Five Years” (Oct 21st, 2010)

Monetize Globally: How?

The Key First Steps:

Understanding local sensitivities

Get a Good Game

DIY vs Enablers

Choose your Battles

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ARPU

DAU

MMO

RPG

Resource Mgmt

Casual

X XX

High ARPU with Good DAU( conversion of non-gamers )

High DAU with Good ARPU( optimize monetization )

Observation from 6waves internal data

OOO

ARPU

DAU

The Key First Steps:

Understanding local sensitivities

Get a Good Game

DIY vs Enablers

Understanding local sensitivities

Get a Good Game

DIY vs Enablers

Monetization Drivers

LocalizeMarketing

LocalizeContent

Localize

Payment

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Localize Content - Language

Localize Content – Support

Localize Content – Events

Facebook Credits

Credit Cards

Paypal Mobile

Bank Transfers

Bank Transfers

KiosksISPs

Mobile

Pre Paid Cards

Credit Cards

Localize Payment

Localize Marketing

The Difference in Marketing

The Key First Steps:

Understanding local sensitivities

Get a Good Game

DIY vs Enablers

Understanding local sensitivities

Get a Good Game

DIY vs Enablers

Understanding local sensitivities

Get a Good Game

DIY vs Enablers

Do-It-Yourself vs. Enablers

DIYvs

Enablers?

User traffic

Local language

Payments

Customer Support

Community Events

Marketing

Hosting

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“If you build it, they will come”?

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Virality Going Down

NotificationGone

News FeedLimited

Invitation Location

AdvertisingIncreasing Importance

Case Study

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Resort World

Distribution and Marketing Cross Promotion and FB Marketing

6waves uses the top bar to

effectively cross promote new games to

our 70+ million users

Facebook Marketing

Distribution and Marketing Gaming Dashboard & Offline Marketing

Placement on Gaming Dashboard

Leveraging game sites, magazines and offline publications to promote games

After Publishing

Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-100

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Resort World Growth

MAUDAU

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After Publishing

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vkontakte Facebook0

500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,000

Resort World Users

Surpassed in less than two months

Growing more than twice as quickly

Number of users: over 2.5x

Summary

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It’s a Big Big World

Social games growth remains strong

Design with Global in mind

Differentiate and generate a buzz

Thank You!