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What are we to do with this Generation?
“Our youth now love luxury. They have bad
manners, contempt for authority; they show
disrespect for their elders and love chatter
in place of exercise; they no longer rise
when elders enter the room; they contradict
their parents, chatter before company;
gobble up their food and tyrannize their
teachers.”
What Makes a Generation?
Generation is defined as, the average period
between the first of one generation and that of the
next
People born and living at about the same time
A group of people born about the same time who
share the same historical experiences, beliefs and
attitudes
What are the Generations
Veterans (prior 1945) 59 million
Baby Boomers (1946-1963) 80 million
Generation X (1964-1980) 51 million
Millennials (1981-2000) 76 million *
Note: individuals may be a “Cusper” - born between two generations and either identifying strongly with one generation or
sharing characteristics with both
US Workforce Demographics
Veterans
7% of the workforce
Baby Boomers 42% of the workforce
Generation X
29% of the workforce
Millennials
22% of the workforce
Tot
al W
orkfo
rce:
150,0
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00
Workplace Dynamics
Generations X and Y currently make up the majority of the workforce – approximately 51%
By 2010, Millennials will likely outnumber Generation X in the workplace. (and the next new “young” generation will at their heels)
Between 8 and 10 thousand Baby Boomers turn 60 every day. Many Boomers are redefining aging and retirement challenging
organizations
More than 1 million Americans 75 years of age and older are still active in the workforce. Millions more between 65 and 74 are in the workforce.
Veterans
(1901 – early 1900s)
Each generation goes further than the
generation preceding it because it stands on the
shoulders of that generation.
Ronald Regan
Did you ever use one of these???
Veterans (1901 – early 1900s)
Influential Events
Stock market crash – 1929
Great Depression
The “new deal”
World War II
Social security system established
Pearl harbor
Korean war
Veterans (1901 – early 1900s)
Heroes
Franklin delano Roosevelt (FDR)
Mac Arthur, Patton, Eisenhower
Winston Churchill
Joe Foss
Babe Ruth
Joe DiMaggio
Veterans (1901 – early 1900s)
General Characteristics
Government solved problems
Politicians were viewed as strong,
inspirational leaders
Duty, honor, country, sacrifice
doing a “good Job” is imporTanT
Respectful of titles
Conformity is valued
Veterans (1901 – early 1900s)
Central values
Dedication & sacrifice
Hard work
Conformity
Respect for authority
Patience
Delayed reward
Duty before pleasure
Adherence to rules
Honor
Veterans (1901 – early 1900s)
On the job
Work ethic:
“an honesT day’s work for an honesT day’s pay”
Assets Liabilities
Stable don’T deal well wiTh
ambiguity and/or change
Detail oriented relucTanT To “buck The
sysTem”
Thorough Uncomfortable with
conflict
Loyal Rigid when they disagree
Hard-working MAY BE RELUCTANT TO LEARN
NEW PROCESSES/TECHNOLOGY
Baby Boomers (Late 40s - 1963)
Every generation laughs at the old fashions, but follows
religiously the new.
Henry David Thoreau
Remember these……
Baby Boomers (Late 40s – 1963)
Influential Events Rosa Parks refuses to move to the back
of the bus
Congress passes the Civil Rights Act
Birth control pills introduced
John Glenn circles the earth
Women’s Liberation
Martin Luther King & Robert F. Kennedy assassinated
Woodstock
Baby Boomers (Late 40s – 1963)
Heroes Gandhi
Martin Luther King
John & Jacqueline Kennedy
John Glenn
Baby Boomers (Late 40s – 1963)
General Characteristics
Experienced growth and prosperity Distrustful of authority Government was seen as a hindrance Being true to one’s self and not “selling out” are
important to them. “Face time” is valued, on the job Teamwork emphasized – sharing textbooks,
supplies, etc. First generation to be evaluated on how well they
“play with others.” Lives modeled out on television
Baby Boomers (Late 40s – 1963)
Central Values Optimism Team Orientation Youth Community Involvement Personal Gratification Keeping up with the Joneses
Baby Boomers (Late 40s – 1963)
On The Job Work ethic:
“Work Ethic is synonymous with Worth Ethic.” Defined by their job and achieve their identity by the work they perform.
Assets Liabilities
Service Oriented Reluctant To Go Against Peers
Driven May Put Process Ahead of Result
Want to Please Overly Sensitive to Feedback
Good Team Players Judgmental of Those Who See Things Differently
Generation X (1964 - 1980)
Each generation imagines itself to be more intelligent
than the one that went before it, and wiser than the one
that comes after it.
George Orwell
Remember these…..
Generation X: 1964 - 1980 Influential Events
Watergate Scandal Energy Crisis Tandy and Apple Market PCs U.S. Corporations Begin Massive Layoffs Dot Com-Dot Gone Challenger Disaster Exxon Valdez Oil Tanker Spill Fall of Berlin Wall Rodney King Beating/Los Angeles Riots MTV Latch key kids
Generation X: 1964 - 1980
General Characteristics Experienced huge levels of family upheaval
Many are defined by their experiences as children of divorced parents
Government and politics have little relevance
Self-reliant
Strive for balance in life and work
Skeptical – learned not to place faith in others
Approach to authority is casual
Shift from manufacturing to servicing
Generation X: 1964 - 1980 Central Values
Diversity
Global Thinking
Work/life Balance
Techno literacy
FUN!
Informality
Self-reliance
WIIFM
Generation X: 1964 - 1980
On The Job Work ethic:
“What does it matter when I work, as long as I get the job done?”
Work to Live; not Live to Work Assets Liabilities
Adaptable Impatient
Unintimidated by authority
Cynical
Independent Inexperienced
Technoliterate Poor People Skills
Millennials
(1981 – 2000*)
Nothing so dates a man as to decry the younger generation.
Adlai E. Stevenson
Remember these…..
Millennials: 1981 - 2000
Influential Events
Enhanced Technology
TV talk shows
Increased parental emphasis on child
rearing
School yard violence (Columbine, etc.)
Busy planned lives
Early exposure to serious adult issues
Environmental impact awareness
Rise of social media (Twitter, Facebook)
Google founding as a search engine
Millennials: 1981 - 2000
General Characteristics
First generation to have no real
expectation of a ‘nuclear family.’
Born to the most age-diverse group
of parents ever: 1/3 born to single,
unwed mothers; hosts of others born
to Boomers who postponed having
children till their 40s.
Child focus - ‘Soccer Moms’ coined
for this group of kids
First generation to be born into
homes that already had computers.
Millennials: 1981 - 2000
Central Values
Confidence
Optimism
Achievement
Sociability
Street Smarts
Diversity
All about Me
Millennials: 1981 - 2000 On The Job
Work ethic:
If at first we don’t succeed, we’ll try something else!
Assets Liabilities
Collective Action Need for Supervision &
Structure
Technological Savvy Inexperience,
particularly with
handling difficult
people issues
Multitasking
Capabilities
Seek positive
reinforcement often
Look forward to
challenges
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