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The Future of the Press: Challenges & Opportunities. Amy Mitchell Deputy Director Pew Research Center’s Project for Excellence in Journalism asmitch@journalism.org. People Today are News Grazers. 92% get news from multiple platforms. But not Aimless Wanderers. - PowerPoint PPT Presentation
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Amy MitchellDeputy Director
Pew Research Center’s Project for Excellence in Journalism
asmitch@journalism.org
The Future of the Press:Challenges & Opportunities
1. DECOUPLING OF NEWS AND ADVERTISING
2. NO DOLLAR FOR DOLLAR VALUE
3. 79% NEVER CLICK ON ADS FROM NEWS SITES
Online Advertising Revenues Fall Short
• STAFF DOWN BY MORE THAN 30% SINCE 2000
• $1.6 BILLION LOST IN PRINT NEWS BUDGETS SINCE 2006
• ½ OF STATES NO LONGER HAVE STAFF IN D.C.
Newspaper Newsrooms Shrinking
• PARTNERSHIPS
• PRO – AM RELATIONSHIPS
•FREELANCE REPORTERS
•NON-NEWS REVENUE STREAMS
New Experiments
SAVED BY THE TABLET?
1. AUTHENTICATION
2. A WATCH DOG
3. WITNESS BEARER
4. FORUM LEADER
5. SENSE MAKING
6. SMART AGGREGATION
7. EMPOWERER
8. ROLE MODEL
Eight Functions of Journalism
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