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The Future of the PR Industry
Platforms and Channels
Richard Houghton
Hugo Brailsford – Next 15
John Brissenden – Bournemouth University
Sarah Evans Toyne – Broadgate Mainland
Kate Hartley – Carrot Communications
Steve Waddington – Ketchum (formerly Speed)
Where are we now
Conversation Prism Brian Solis & JESS3
PR’s role in multi-channel world
2013 - 2018
Newby1. Get in to the right mind
set!
2. Review client or organisations needs
3. Read and train
4. Build in-house/in-agency expertise
5. Build eco-system
Experienced1. Monitor new channels as
they develop
2. Develop new workflows to reflect social media demands
3. Develop programmes to retain experienced staff
4. Think mobile!
5. Go looking for the marketing budget
The Future of the PR Industry
Platforms and Channels
Richard Houghton
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