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When it comes to product information, technology and consumer trends have created both challenges and opportunities. The challenge is addressing the convergence of online and offline channels, as well as consuemrs' unprecedented demands around data quality and accessibility. The opportunities are to drive efficiency, profitability, and competitive edge by giving trading partners the ability to provide consumers the rich data they desire. Learn how eCommerce has affected data synchronization as well as the globalization of the Global Data Synchronization Network (GDSN) and how this affects various supply chain initiatives.
Citation preview
Future of GDSN
September 26, 2012
Nick Manzo, Strategic Account Executive
Hope Betts, Strategic Account Executive
® 1W or ldSync 2012
1WorldSync manages the world’s
product data, driving commerce and
convenience for businesses and
consumers everywhere.
With more than 15,000 customers across
40 countries, 1WorldSync is the industry
leader in global Product Data Management
and GDSN-certified Data Pool Solutions.
2
Who we are/why we know where this is going.
® 1W or ldSync 2012
The U.P.C. / EAN Barcode
Forty years ago, GS1 helped the grocery industry
develop the barcode.
Initiated unique Global Trade Item Numbers
for products
Made it possible to electronically scan and capture
the information about that product at point of sale
Created to speed grocery store checkout and
improve inventory management
Laid the foundation for digital commerce
3
® 1W or ldSync 2012
GS1 Standards
® 1W or ldSync 2012
Identify - GS1 Identification Numbers
Used to uniquely distinguish all products, trade items,
logistic units, locations, assets, and relationships in the
supply chain—from manufacturers to consumers.
® 1W or ldSync 2012
Capture: GS1 System Data Carriers
GS1 System Data Carriers are capable of holding
varying amounts of data to accommodate different needs
such as batch/lot information and expiration dates.
® 1W or ldSync 2012
Share: GS1 E-com Interface Standards
Interoperability, made possible by identification standards,
data capture standards, and interface standards, allows
product information to flow through the supply chain.
® 1W or ldSync 2012
Data Synchronization
The next major stage in the evolution took place
almost fifteen years ago, with global data
synchronization through data pools and the Global
Data Synchronization NetworkTM (GDSN®).
Trusted, standardized product information
could now automatically flow between many
trading partners
Transformed the interoperability of supply chain
ecosystems
Helped ensure that the products consumers want
and need are available.
8
® 1W or ldSync 2012
Everyone wants product
information they can trust.
We all depend on it.
9
® 1W or ldSync 2012
Brand owners need to get the right
information to stores,
logistics rely on it to pack and ship,
stores require it to plan and sell,
developers want it to power their apps,
and consumers demand it to inform their lives.
10
® 1W or ldSync 2012
And every day, our lives become more
digital and more mobile, making it harder
and harder for businesses to keep pace
with the growing appetite of consumers for
reliable information.
11
® 1W or ldSync 2012
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
2011 2012 2013 2014 2015 2016
Non-web-influenced offline retail sales
Web-influenced offline spending
Online retail sales
Forecast: US Cross-Channel Retail IN
BIL
LIO
NS
44% of total retail
sales will be
impacted by the
web in 2016
CAGR (2011 to 2016): 9%
Source: Forrester Research Web-Influenced Retail Sales Forecast, 2011 to 2016 (US)
12
® 1W or ldSync 2012
Today’s Smart Consumers
Today’s consumers have unprecedented access to
information.
Smartphone sales in U.S.
grew 42% in one year
67
MM
2010
95 MM
2011
of consumers review
products while shopping
47%
“The 2010 U.S. Digital Year in Review,” comScore, Inc., Feb. 7,
2011
® 1W or ldSync 2012
Today’s Smart Consumers
Are already moving beyond barcode scanning.
Business is working hard to keep pace with consumer
appetite for convenience, personalization, and reliability.
® 1W or ldSync 2012
B2B2C Case Study
“The number of people searching for products and
shopping with smartphones is growing in the triple
digits with no signs of slowing. At the same time,
unauthenticated sources are proliferating.”
— Sanjay Sarma, Co-Founder of the Auto-ID Lab,
— Massachusetts Institute of Technology
15
74% of consumers consider it important that
product information is trustworthy.
• 38% would not purchase the product if they did not
trust the product information displayed about it on
their smartphone.
• 35% would never use a mobile shopping app again
if it contained incorrect product information
® 1W or ldSync 2012 16
B2B2C Case Study
® 1W or ldSync 2012 17
B2B2C Case Study
® 1W or ldSync 2012 18
® 1W or ldSync 2012
Gartner Hype Cycle Emerging Technologies - 2012
19
® 1W or ldSync 2012
Product Data Management (PDM)
20
® 1W or ldSync 2012
The Need for Product Data Management
Product information in demand throughout the
supply chain and at virtually every touch point of
the customer experience
Technology and consumer trend challenges
– convergence of online and offline channels
– unprecedented demands around data quality
and accessibility
Technology and consumer trend opportunities
– efficiency, profitability, and competitive edge
– provide consumers the rich data they desire
21
® 1W or ldSync 2012
Data Explosion
Data
Sync
B2B
Product Data Mgmt
Logistics Data &
Processes
B2c
Product Data Mgmt
Digital Asset Data
& Processes
B2B
Product Data Mgmt
Logistics Data &
Processes
Data
Sync
Data
Sync
1. Multiple versions of data truth
2. Technology difficult to use,
implement and extend
3. Business processes and technology
requirements vary by trading
partners (e.g. regulatory
requirements)
1. Right product in warehouse; better
demand forecasting
2. Replenishment speed & accuracy
3. Better distribution logistics & cost
4. Faster order to cash
1. Nutritional content; labeling
2. Food and patient safety; traceability
3. Sustainability
4. Regulatory requirements
Transaction Collaboration Aggregation
Accurate & timely product data sharing important to facilitate
Order to Cash transaction
Accurate & timely product data sharing important to improve
efficiencies in planning, forecasting and replenishment
Accurate & timely product data sharing important to sell
products
Bottom Line Benefit…………………………..…to….......………………………….Top Line Growth
® 1W or ldSync 2012
Manufacturer
• Prototype Specification
• Chemical Ingredients
• Packaging Details
• Logistics Attributes
• Classifications
• Finished Good
• D2C Marketing
Recipient
• Item Master File
• Order Management
• Operations
• Web Catalogs
• eCommerce
• Promotions
• Merchandising
• Demand Management
• Warehouse Management
• Transportation
• Social Media
Consumer
• Mobile Apps
• Menus
• Websites
• Advertisements
• Coupons
• Social Media
Product Data Touch Points
Brand image and messaging has the potential of being
compromised as product information propagates
2
3
® 1W or ldSync 2012
Product Data Management The evolution of data synchronization
Data Demand Mobile commerce
Regulation
Smart Shopper
Governance Process & Policy
Auditing
Accountability
Simplification Ease of compliance
Flexible media
Use case driven
Data Quality &
Authenticity
Monitoring & Analytics
Operational improvement
Brand integrity
PDM
25 | © 1SYNC
2012
2
B
B2B DATABRAND-OWNED MASTER PRODUCT DATA — GDSN
B
EXISTINGTRADING PARTNERS
THE EXISTING ECOSYSTEM
26 | © 1SYNC
2012
THE EMERGING ECOSYSTEM
B C
POWEREDbySERVI CE™
B2C DATABRAND-OWNED SALES & MARKETING PRODUCT DATA — GDSN+
NEW TRADING COMMUNITIES
27 | © 1SYNC
2012
B2 C
POWEREDbySERVI CE™
B2B DATABRAND-OWNED MASTER PRODUCT DATA — GDSN
B2C DATABRAND-OWNED SALES & MARKETING PRODUCT DATA — GDSN+
THE NEW REALITY
28 | © 1SYNC
2012
® 1W or ldSync 2012
What Trusted B2C Data Means
Brands / Private Labels could…
— Establish and maintain brand loyalty
— Facilitate the purchase of their products
Recipients could…
— Enable a better “multi-channel” experience for their consumers
— Better engage consumers in store
Developers could…
— Reduce cost of data acquisition
— Provide a better user experience
— Spend more time on innovation
® 1W or ldSync 2012
What Can Industry Do With B2C Insights?
Brands / Private Labels could…
— Understand which channels provide the best reach
— Know which products are being accessed and where
— Refine product positioning and marketing techniques
— Measure effectiveness of marketing and advertising efforts based on
product data usage
Recipients could…
— Better understand consumer need for information throughout the
purchase lifecycle
— Align marketing efforts based on usage of product data
Developers could…
— Simplify the consumer decision making process
— Provide more robust services and insights to brands
® 1W or ldSync 2012
The Next Generation of GDSN
31
® 1W or ldSync 2012
32 32
44 Countries Connected Switzerland
Sweden
Taiwan
Turkey
UK
USA
Venezuela
Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
Hong Kong
Hungary
Italy
Korea
Luxemburg
Malta
Mexico
Netherlands
China
Colombia
Costa Rica
Croatia
Czech Rep.
Denmark
Ecuador
El Salvador
Finland
France
Germany
Greece
Guatemala
Honduras
New Zealand
Nicaragua
Panama
Peru
Poland
Russia
Saudi Arabia
Spain
Planning Pilot Production
Global Reach and Scalability
® 1W or ldSync 2012
The Missing Piece
There are trusted
platforms of data, linked
together and available in
the cloud, that support
many of our decisions in
today’s constantly
connected world.
But there isn’t a trusted
platform for product
data in the cloud.
Relationship
Interest Location
Product
® 1W or ldSync 2012
PDM Platforms: Tomorrow
B2B2C Focused: Open network support allows for
linkage to other data sets, combined with capture of
high volume usage data enables rich analytics
Platform
PDM PLATFORMS
® 1W or ldSync 2012
Contact Information
36
® 1W or ldSync 2012
Contact Information
37
Hope Betts
Strategic Account Executive
1WorldSync
M +1 609 213 3999
E hbetts@1worldsync.com
1worldsync.com
C O N N E C T W I T H U S
Nick Manzo
Strategic Account Executive
1WorldSync
M +1 312 810 2494
E nmanzo@1worldsync.com
® 1W or ldSync 2012
Global Office Locations
38
G E R M AN Y
Maarweg 165
50825 Cologne, Germany
T +49 221 93373 0
E info@1worldsync.com
Niederlassung Neuhof /
Office Neuhof
Am Berg 7
36119 Neuhof, Germany
T +49 (0) 66 55 971-0
J APAN
Suite 3B Sunny Bldg.
4-12-7 Hatchobori, Chuo-ku
Tokyo 104-0032, Japan
T +81-3-6280-3947
P O L AN D
ul. Estkowskiego 6
67-755 Poznań, Poland
T + 48 61 852 48 77
U N I T E D S TAT E S , C O N T.
10 South Riverside Plaza
Suite 2000
Chicago, IL 60606 USA
T +1 312 463 4000
E info@1worldsync.com
7887 Washington Village Drive
Suite 300
Dayton, OH 45459 USA
T +1 866 280 4013
E info@1worldsync.com
4601 Presidents Drive
Suite 235
Lanham, MD 20706 USA
T +1 301 731 8510
R U S S I A
Kozhevnicheskiy proezd 4
Building 3, Second Floor
Moscow, Russia
Mailing: P.O. Box 100, 119415
T +7 495 640 9280
U N I T E D K I N G D O M
Fountain Court, Victoria Square
2 Victoria Street, St Albans
Herts, United Kingdom, AL3 3TF
T + 44 1727 744 700
U N I T E D S TAT E S
1009 Lenox Drive
Suite 202
Lawrenceville, NJ 08648 USA
T +1 866 280 4013
E info@1worldsync.com
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