The future

The future of Search

Internet Expo 2010

13-Apr-10 2Klikki

About me and KliKKi

• CTO @KliKKi

• Masters degree in Computer & Systems Science

• Have been working with SEO the last 9 years (I am getting old )

BLOG: berntjohansson.com

bernt.johansson76

MAIL: bernt@klikki.com

www.facebook.com/bernt.johansson

www.twitter.com/berntjohansson

www.slideshare.net/berntjohansson

Find today's presentation here!

13-Apr-10 3Klikki

About me and KliKKi

• Nordic Internet Marketing Company

• Offices in Helsinki, Stockholm and Piteå

• Doing business in SEO, PPC, Analytics and

Online Display.

www.klikki.com

facebook.com/klikkicom

twitter.com/klikkicom

13-Apr-10 4Klikki

Search has changed a lot over the years..

Search has changed over the years...

Or has it?

13-Apr-10 5Klikki

Search has changed a lot over the years..

1990 20102000

The first "Search Engine" in 1990

13-Apr-10 6Klikki

Search has changed a lot over the years..

1990 20102000

World Wide Web Wanderer

How big was the Internet in 1993?

13-Apr-10 7Klikki

Search has changed a lot over the years..

1990 20102000

World Wide Web Wanderer

Could we search the information on the Internet in 1993?

JumpStation

13-Apr-10 8Klikki

Search has changed a lot over the years..

1990 20102000

We need to be able to search more than just headlines and titles in 1994

JumpStation

World Wide Web Wanderer

13-Apr-10 9Klikki

Search has changed a lot over the years..

1990 20102000

Some more known names popped up for the first time in 1994

JumpStation

World Wide Web Wanderer

13-Apr-10 10Klikki

Search has changed a lot over the years..

1990 20102000

In 1995 the big favorite in old times entered the scene

JumpStation

World Wide Web Wanderer

13-Apr-10 11Klikki

Search has changed a lot over the years..

1990 20102000

1996 spawned some more search providers

JumpStation

World Wide Web Wanderer

13-Apr-10 12Klikki

Search has changed a lot over the years..

1990 20102000

"BackRub" changed it's name in 1997

JumpStation

World Wide Web Wanderer

13-Apr-10 13Klikki

Search has changed a lot over the years..

1990 20102000

Google inc. was founded in 1998

JumpStation

World Wide Web Wanderer

13-Apr-10 14Klikki

Search has changed a lot over the years..

1990 20102000

In 2000 Google Adwords was launched

JumpStation

World Wide Web Wanderer

13-Apr-10 15Klikki

Search has changed a lot over the years..

1990 20102000

In 2004 Yahoo! Search was launched

JumpStation

World Wide Web Wanderer

13-Apr-10 16Klikki

Search has changed a lot over the years..

1990 20102000

In 2005 MSN Search was launched and Google was busy…

JumpStation

World Wide Web Wanderer

13-Apr-10 17Klikki

Search has changed a lot over the years..

1990 20102000

In 2006 Live Search came along and Google Book Search was launched

JumpStation

World Wide Web Wanderer

13-Apr-10 18Klikki

Search has changed a lot over the years..

1990 20102000

In 2007, Search engines started changing their result pages

JumpStation

World Wide Web Wanderer

13-Apr-10 19Klikki

Search has changed a lot over the years..

1990 20102000

In 2009 Bing was launched and "real time search" became a buzz..

JumpStation

World Wide Web Wanderer

13-Apr-10 20Klikki

Search has changed a lot over the years..

1990 20102000

And in 2010 …

JumpStation

World Wide Web Wanderer

?

13-Apr-10

Search has changed a lot over the years..And in 2010 …

- Search in new areas and applications

13-Apr-10

Search has changed a lot over the years..And in 2010 …

- Augmented reality

13-Apr-10

Search has changed a lot over the years..

13-Apr-10

Search has changed a lot over the years..

THANK YOU!