The fragmentation of internet marketing, lead gen, client acquisition and branding

Brilliant Minds, Inc - Confidential 1

Pop Labs, Inc.

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Fragmentation & DisruptionJohn has an idea.John sees an opportunity. John needs a website.

John has limited knowledge of digital media. John needs guidance and expertise.John & his team can’t keep up with online fragmentation.

Fragmentation of content platforms.Fragmentation of software technology.Fragmentation of hardware technology.Fragmentation of client & prospect adoption.Fragmentation of behavioral paradigms.Disruption of industry & vendor models.Disruption of marketing standards.

John needs help.

Holy Crap!

• Media is transforming and touch points are converging.

• Companies are engaging in 6.5 different media platforms on avg. in their overall marketing mix.

• Many agencies have not developed the competencies necessary to serve this fragmented medium.

• Individual consultants and small providers do not have the bandwidth in I.P. or resources. $26 billion of advertising and marketing spend:

http://ow.ly/50lYM

Pop Labs, Inc. © /// The above graphic was created by Scott Graves, please see this link for more awesome data: http://ow.ly/50ok6

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Do you have ANY idea what is being said about you online?

Your brands, executives, employees , and clients are engaging this medium…LIKE IT OR NOT!

Pop Labs, Inc. © /// The above graphic was created by Scott Graves, please see this link for more awesome data: http://ow.ly/50ok6

Interactive Now Includes…

Brilliant Minds, Inc - Confidential

and much more….

Web Design / Usability – ecomm, database, B2B, B2C

Search Optimization– consulting & application

PPC & Display Advertising – clients ranging from $1k - $1mm p/month

Mobile Site Dev / UI / App Dev / Text Campaigns

Local Search/ Retail Search / Industrial & Vertical Search

App Development – iphone, Facebook, Twitter (all platforms)

Social Media – consulting, white-label staffing, traffic deployment

Gaming – MMORPG, Facebook, in-game advertising and promotions

Online & Offline Press Release Optimization

Reputation Monitoring / Consulting

Brand Development/ Management / Integration / Logo Work

Graphic design – trade show, print, digital

Domain Leasing / Management / Hosting

Email Marketing / Pay-Per-Call / List Management

Call Center / Lead Qualification

Tracking / Analytics / Site Audits / Microsites / Landing Pages

Affiliate Marketing

Viral Video Promotion / Video Creation – YouTube, Vimeo, etc.

Blogging & Podcasting

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SMB & Mid-Market Needs• SMB = Owner-Operated Biz

– 5- 100 Employees (revenues $1mm to $25mm)

– Monthly budget is $500 - $15,000– Chasing “ideas”– Primarily looking for a targeted lead

• Mid-Market = Enterprise Biz Problems / SMB Processes– 100+ Employees (revenues $25m to $300 mm)

– Monthly budget is $15,000 - $500,000– Media awareness and interest– Lacking holistic strategy– Chasing geographic or brand expansion.– Struggling to hold onto existing regional success or ‘uniqueness’ of brand– note: this includes “Mid-Market-Like” Large & Gov’t Business Units

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What Your Fears are Ignoring

• Digital services accounted for $26 billion of national advertising dollars spent in 2010.

• Six in 10 digital dollars -or $15.6 billion - went to digital specialty agencies.

• Despite a ‘recession,’ digital advertising increased by 15% from 2009 to 2010.

• 43% of target market plans to increase their interactive budgets for 2011.

(Source: Ad Age 2010) Pop Labs, Inc. ©

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Why You Need This…

B/c your clients, prospects, and employees EXPECT you to create, manage, and deliver on the PROMISE of YOUR brand

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At a Bare Minimum

• Web Site - Search Engine Optimization / Usability / Visual Impact.

• Brand Development / Client and Prospect Demographic Study and Analytics.

• Technology to Enable Management and Comprehension of Data.

• Email Marketing and List Development.

• Minimal PPC and / or Display Advertising.

The basics - if you are NOT doing this, no matter what kind of business… you are failing.

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What You Need to Do This…• An extra 40 hours a week. • A brilliant developer / graphic designer / project manager / day

trader / communications & marketing expert / superman or superwoman.

• Someone to manage the aforementioned rock star.

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We create a customized package of services that are specific to the marketing needs and sales objectives of our client.

Instead of heavy-weighted, up-front billing for a one-time service, we offer most services on an annual retainer-based contract over a specific term.

…or maybe you need … TO FOCUS ON CREATING REVENUES FOR YOUR BUSINESS - AND - LET THE EXPERTS DO WHAT THEY DO BEST!!

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Basic Analysis of Budget Break-down

• Your agency should provide relationship based services and products that scale with their client’s maturity (i.e. your growth).

• Your agency relationship should solidify and permeate as new technologies, platforms, and paradigms evolve.

Services Quadrant

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What Works Best? – A Holistic Approach

• Brand Management & Consulting• Interactive Identity, Web Design &

Mobilization• Search Engine Optimization & Content

Development• Search Engine Marketing & Media Buying• Social Media & Interactive Strategy• Communication Strategy• Email Marketing• Public Relations & Reputation Management

THIS WORKS !!!

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Decision Funnel

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Step by Step

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Analyze your current efforts & results… creating a customized campaign plan, targeting your HIGHEST VALUED PROSPECTS at their MOMENT OF NEED.

Step 1- Study

Establish bulkheads & positions of defense…. creating safety zones for continued GROWTH as well as DEFENSE of NEW & EXISTING REVENUES.

Step 2 - Build

Launch advertising and branding efforts…. across multiple platforms, synergizing all ONLINE & OFFLINE marketing efforts.

Step 3 -

Attack Analyze daily results…. Creating an easily understood LEARNING PLATFORM for continued PERFORMANCE IMPROVEMENT.

Step 4 -

Assimilate

Getting Started

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Others Have Seen the Light• Barnes & Noble• Expedia• Legal Zoom• Arch Diocese of Galveston• Hotels.com• Travel Zoo• Reliant Energy• Conoco Phillips• Shell• British Petroleum• LG Electronics• Sears• AT&T• Continental Airlines• MGM Grand Hotel• RA Sushi• Martz Agency• Blind Society• eHarmony• British Airways• Rand McNally• Arizona State University• YMCA• Landry’s Restaurants• Mattress Firm• Riazul Tequila• Dirty Sue Martini Mixer

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• Iveda Solutions• VooDoo Controllers• City of Houston• Hach Water Services• Berripop Yogurt• Boots & Coots• IKEA• MyFit Foods• HealthSource• Flour-Daniel• Broadpoint• Dupont• Tenaris• Citgo• David Weekly Homes• Maxim• PreCash• Baker Oil Tools• Capital One• Cici’s Pizza• Gexa Energy• Spec’s Liquor• Tecpo Energy• ADT Security• Titan Technologies• M7 Aerospace• Smith & Wesson

• Ranch Hand Truck Accessories• Aker Solutions• AIM Printing & Publishing• CapRock Communications• Penn Foster University• FKM – Fogerty, Klein, Monroe• King Ranch• Gallery Furniture• PKF Texas• Montgomery Roth Architecture• Focus on the Family• United Way• Fotofest.com• Goodman Manufacturing• Banana Republic• Cox Communications• WebMD• AZ State University• University of Houston

Pop Labs, Inc. © /// The above client list is represented by Pop Labs and entities currently under LOI to be acquired.

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Refreshing Results

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Gene McCubbin

gene@poplabs.com

direct: 713-243-4540

cell: 832-646-9741

Recognized and Awarded for Leadership

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www.poplabs.com

www.genemccubbin.com

http://blog.poplabs.com

@gopoplabs

@genemccubbin