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The fast changing world of food-to-go
Market, shoppers and innovations
Rhian Thomas
Shopper Insight Manager
Page 2
Who we are
© IGD 2017 Source: IGD Research
© IGD 2017 Source: IGD Research Pag
e 2
© IGD 2017 Page 3
Market dynamics and forecasts
Food-to-go shoppers and
missions
Innovation & inspiration
Six key developments in the past year
Continuing expansion attracting greater interest More deliberate focus on dayparts
Driving food credentials further Enhanced focus on snacking as a mission
Increased focus on innovation
More flexible locational targeting
© IGD 2017 Source: IGD Research
© IGD 2017 Page 5
£1.3bn Supermarkets
&
hypermarkets
£5.1bn Food-to-go specialists
£5.4bn QSRs (Quick Service
Restaurants)
£2.9bn Coffee specialists
£2.7bn Convenience,
forecourt & other
retailers
How we define the food-to-go market
Source: IGD Research
Which are all seeing significant growth
2017 £bn 2022 £bn CAGR 2017-
2022 %
Coffee
specialists
2.7
5.1
5.4
2.9
3.6
7.7
6.3
4.2
QSRs
FTG
specialists
Convenience, forecourt &
other retailers 6.1%
3.4%
8.4%
7.4%
1.3 1.7 5.9% Supermarkets &
hypermarkets
© IGD 2017 Source: IGD Research
© IGD 2017 Page 7
Market dynamics and forecasts
Food-to-go shoppers and
missions
Innovation & inspiration
Lots of missions are fuelling this growth
© IGD 2017 Page 8
“Today for
lunch I
bought a
meal deal
including a
sushi salad”
“On my way
to work I
popped in to
buy a mint
tea”
“For
breakfast I
bought a
sausage roll
and ate it
straight
away”
“I bought a
smoothie
and some
choc chip
cookies, I
had a
cookie as an
afternoon
snack”
“Had a
coffee and a
Danish
before we
went to
work, we sat
in to have it”
Source: IGD Research
315 food-to-go missions a year
© IGD 2017 Source: IGD Research
A stable pattern across all missions
31%
71% 75%
51% 52%
31%
66%
75%
50% 53%
33%
66%
75%
51% 50%
29%
[VALUE]%
77%
52% [VALUE]%
Breakfast Drink Lunch Snack Leisure
Food-to-go missions conducted in the last four weeks
Q3 2016 Q4 2016 Q1 2017 Q2 2017
© IGD 2017 Source: IGD Research
Mission Q3 2016 Q4 2016
Q1 2017
Q2 2017
I only bought food-to-
go
58% 54% 51% 55%
During a top-up shop
21% 24% 25% 24%
During a main shop
15% 15% 17% 15%
Food-to-go missions create other opportunities
© IGD 2017 Page 11 Source: IGD Research
However, using more than one store to complete their missions is not unusual
© IGD 2017 Page 12
53%
52%
45%
Percentage of shoppers who used more than one food-to-go operator or shop to complete their last mission
Source: IGD Research
© IGD 2017 Source: IGD Research
46%
41%
36%
21% 19%
15% 14%
10%
4%
Loyalty card Ability to orderpre-arriving at
store
Free Wi-Fi Self-servicecheckout
Themed foodweeks
Personalisedorder
Limited editionmenus
Technology tonotify order when
order is ready
Other
If you owned your own food-to-go shop, which of the following services and features would you look to provide?
It is not just about the food……
Food-to-go shopper repertoire is broad
Independent
coffee/
sandwich
shop
38%
30%
35%
33%
60%
46%
© IGD 2017 Source: IGD Research
Majority of shoppers are seeking to improve their diets
© IGD 2017 Source: IGD Research
Health and wellness reflected in shopper interest in specific ranges
Q3 2016 Q4 2016 Q1 2017
33%
23%
14%
23%
35%
25%
32%
25%
33%
23%
23%
23%
Vegetarian
Vegan
Dairy free
Gluten free
Percentage of shoppers who like a larger range of these types of products
30%
20%
22%
20%
Q2 2017
© IGD 2017 Source: IGD Research
Leading to a rise in health & wellness propositions
© IGD 2017 Source: IGD Research
© IGD 2017 Page 18
Market dynamics and forecasts
Food-to-go shoppers and
missions
Innovation & inspiration
© IGD 2017 Page 19
© IGD 2017 Page 20
© IGD 2017 Page 21
© IGD 2017 Page 22
Some final thoughts
© IGD 2017 Page 24
Multiple missions likely to fuel further growth 1
2
3
4
Technology is having a bigger impact on the food-
to-go shopping experience than in other areas
Expect much more fusion between food-to-go,
foodservice and retail
For those with the right proposition and that
continue to innovate, the growth opportunities are
huge Source: IGD Research
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