The Fashion Cycle - CBI

The Fashion Cycle

THE FASHION CYCLE © Copyright reserved - Louk Grauwen

LOUK GRAUWEN

LOUK GRAUWEN

LOUK GRAUWEN

SEASONAL CYCLE

AUTUMN

WINTER

SPRING

SUMMER

WINTER SALE

SUMMER

JULY

JANUARY

APRIL OCTOBER

SUMMER SALE

WINTER

HOLIDAY

HIGH SUMMER

FASHION CYCLE MERCHANDIZE

JANUARY

APRIL

JULY

OKTOBER

SUMMER

HIGH SUMMER

WINTER

HOLIDAY

CHRISTMAS

PARTY

•LOW PRICED

•SHORT TIME DELIVERIES

•SALE ITEMS

•HIGH PRICED

•WINDOW STOPPERS

•TOTAL FASHION OFFERING

•HIGH PRICED

•WINDOW STOPPERS

•TOTAL FASHION OFFERING

•SPECIAL OFFERS

•SPECIAL OFFERS

•SPECIAL ITEMS

•SMALL QUANTITIES

•LOW PRICED

•SHORT TIME DELIVERIES

•SALE ITEMS

DESIGNER

BUYER

PRODUCER

CONSUMER

FASHION CYCLE PLAYERS

FASHION CYCLE WINTER 2014/2015

CONSUMER STARTS TO CONSUME IN JULY/AUGUST 2014

DESIGNER STARTS winter PREPARATIONS IN JULY 2013

BUYER START TO PREPARE ORDERS IN JANUARY 2014

PRODUCER STARTS PRODUCTION IN FEBRUARY-MARCH 2014

READY TO WEAR GARMENTS

SPECIALISTS DESIGNERS IN

WOVEN AND KNIT, STYLISTS

AND TREND WATCHERS

• MEN’S WEAR • WOMENS WEAR • CHILDREN WEAR • NIGHT WEAR • ACCESSORIES • CASUAL WEAR • EVENING WEAR

DESIGNER ACTIVITIES • ANALYZING TRENDS AND CONSUMER BEHAVIOR • VISITING SPECIALIZED FAIRS • CONCEPT DEVELOPMENT • STYLE PLANNING • SAMPLING FABRICS AND YARNS • DESIGN • SAMPLING • PRESENTATION & STYLING

BUYERS

READY TO WEAR GARMENTS

BUYERS AND ASSISTANT BUYERS,

WHOLESALE, CHAIN SHOPS,

DEPARTMENT STORES, BOUTIQUE,

CASH & CARRY

• MEN’S WEAR

• WOMENS WEAR

• CHILDREN WEAR

• NIGHT WEAR

• ACCESSORIES

• CASUAL WEAR

• EVENING WEAR

BUYER ACTIVITIES • ANALYZING PRESENT MARKETS • VISITING SPECIALIZED FAIRS • PRICE & BUDGETING • COLLECTION SELLING • BRAND PROMOTION • SOURCING AND ORDERING

READY TO WEAR GARMENTS

SPECIALIZED PRODUCERS

LOCATED ALL OVER THE WORLD

MEN’S WEAR WOMENS WEAR CHILDREN WEAR NIGHT WEAR ACCESSORIES CASUAL WEAR EVENING WEAR

PRODUCERS

PRODUCER ACTIVITIES • MARKET ANALYSIS • ORDER PLANNING AND PREPARATIONS • BUYING • VISITING SPECIALIZED FAIRS • TESTING • SAMPLING • PRODUCING

CONSUMERS

BABY 0-4

CHILD 5-12

TEENAGE 12-19

YOUNG ADULT 20-35

ADULT 35-50

AGED 50-70

ELDERLY 70+

DIFFERENT TYPES OF

CONSUMERS, VARIOUS

INTERESTS

FASHION CYCLE DESIGNER

WINTER 2012-2013

OCTOBER APRIL

JANUARY

JULY

CONSUMER NEED TREND

DESIGN ACTIVITIES • ANALYZING TRENDS AND CONSUMER BEHAVIOR • VISITING INTERNATIONAL FAIRS • CONCEPT DEVELOPMENT • STYLE PLANNING • SAMPLING FABRICS AND YARNS • DESIGN • PRODUCT SAMPLING • COLLECTION PRESENTATION - STYLING

START UP OF DESIGN CYCLE

WINTER 2014-2015

• MARKET RESEARCH (JULY AUGUST 2013)

• INTERNATIONAL SHOPPING (JULY-AUGUST 2013)

• COLLECTING YARNS AND FIRST COLOR

DIRECTIONS IN FLORENCE: PITTY FILATI (JULY 2013)

LOUK GRAUWEN

LOUK GRAUWEN

TOP FIVE – MAKING CHOICES TOP 5 COLORS TOP 5 FABRICS TOP 5 SILHOUETTES TOP 5 ACCESSORIES

PREPARATIONS WINTER 2014-2015 ( AUGUST-SEPTEMBER 2013) •MOOD-BOARDS •CONCEPTS •COLOR CARDS •STYLE PLANNING •PRODUCT ARRANGEMENTS AND COLLECTION STRATEGY •SOURCING MATERIALS IN PRODUCING AREAS •DEVELOPING IDENTITY COLLECTION KEY ITEMS •PREPARING ARTWORK AND PRINT STYLES

CREATING DIFFERENT MOODS

LOUK GRAUWEN

INSPIRATIONAL MOOD-BOARDS

LOUK GRAUWEN

DIFFERENT MOODS FOR DIFFERENT

DRESSING MOMENTS

LOUK GRAUWEN

COLOR CARDS - ALWAYS PANTONE

• AMSTERDAM INTERNATIONAL FASHION WEEK (AUGUST 2013) • BRUSSELS FASHION FAIR (AUGUST 2013) • MODE FABRIEK AMSTERDAM (AUGUST 2013) • CPD, DUSSELDORF (JULY 2013) • BREAD AND BUTTER, BERLIN (JULY 2013)

PRESENTATION COLLECTION SUMMER 2014

Assignment

•PRATO EXPO, PRATO SEPTEMBER 2013 •MODA-IN, MILANO SEPTEMBER 2013 •PREMIERE VISION, PARIS SEPTEMBER 2013

ORDERING SAMPLE FABRICS AND YARNS WINTER 2014-2015

Assignment

DESIGNING THE COLLECTION WINTER 2012-2013 (September-October)

• SKETCHING

• SAMPLING

• TESTING

• SENDING OUT SKETCHES AND COLOR CARDS TO PRODUCERS

DESIGNING IN PRODUCT GROUPS

• CUT AND SEW

• KNITWEAR

• WOVEN TOPS

• DRESSES

• SKIRTS

• TROUSERS

• JACKETS

• OUTERWEAR

•DEADLINE FINALYZING COLLECTION SAMPLING (November-December 2013) •PRESENTATION FOR AGENTS (DECEMBER 2013) •COLLECTION BOOKS (DECEMBER 2013) •FINE TUNING (DECEMBER 2013)

PRESENTATION WINTER COLLECTION

START UP OF DESIGN CYCLE SUMMER 2015

SUMMER 2015

• CONSUMER MARKET RESEARCH (JANUARY 2014)

• INTERNATIONAL SHOPPING (JANUARY 2014)

• COLLECTING YARNS AND FIRST COLOR DIRECTIONS

IN FLORENCE- PITTI FILATI (JANUARY 2014)

FASHION CYCLE BUYER

OCTOBER APRIL

JANUARY

JULY

BUYERS ACTIVITIES

• FINAL SALES FIGURES SUMMER 2013 (JULY)

• ANALYSING AND PRICING (JULY 2013)

• BUDGETS (JULY 2013)

• EXPECTED TURN OVER (JULY 2013)

• PREPARING BULK ORDERS (AUGUST 2013)

• BLOCKING PRODUCTION CAPACITY (AUGUST 2013)

• PREPARING NEW ARRIVALS WINTER 2013-2014

FOR SHOPS & SALES MONITORING (AUGUST 2013)

]

FIRST IMPRESSIONS

READY TO WEAR GARMENTS - SUMMER 2014

• AMSTERDAM FASHION FAIR (JULY 2013)

• BRUSSELS FASHION FAIR(JULY 2013)

• CPD DUSSELDORF (JULY 2013)

• BREAD AND BUTTER (JULY 2013)

• VARIOUS SPECIALIZED FAIRS AROUND THE WORLD

(JULY 2013)

VISITING FAIRS FOR INSPIRATION AND BUYING

fabrics-yarns WINTER 2012-2013

• PRATO EXPO, PRATO

(SEPTEMBER 2013)

• MODA-IN, MILANO

(SEPTEMBER 2013)

• PREMIERE VISION, PARIS

(SEPTEMBER 2013)

BUYING SUMMER 2014

(JULY-AUGUST)

• ORDERING PROCESS

• BUDGET PLANNING

• COLLECTING AND REVIEWING FINAL ORDERS FOR PRODUCTION

• PREPARING ORDERS (CMT OR FOB)

BEING UPDATED BY DESIGNERS

ON WINTER SEASON 2014-2015

• ANALYZING DESIGN PROPOSALS

• ACTUAL SALES RESULTS

• ATTENTION FOR MARKET CHANGES

• FOCUS ON CONSUMER BEHAVIOR

FASHION CYCLE PRODUCER

OCTOBER APRIL

JANUARY

JULY

•HOW TO INTERACT WITH THE FASHION CYCLE? •HOW TO DELIVER THE RIGHT SERVICES? •HOW TO STUDY MY FUTURE BUSINESS PARTNERS ? •WORLDWIDE CONSUMER BEHAVIOR - HOW TO BE UPDATED? •HOW TO BE AT THE RIGHT TIME AT THE RIGHT MOMENT? •HOW TO SOURCE THE RIGHT PRODUCT IN THE RIGHT COLOR IN THE RIGHT FABRIC WITH THE RIGHT PRICE OFFER? •HOW TO BUILD IDENTITY AMONG THOUSANDS OF SUPPLIERS?

ASSIGNMENT

LOUK GRAUWEN

CREATE

SYNERGIES

LOUK GRAUWEN