The Emerging IoT Business...

The Emerging IoT Business LandscapeThank You to our Sponsors!

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The Emerging IoT Business Landscape

RICK A. LISA DIRECTOR, WORLDWIDE DEVELOPMENT

INTEL

STEFAN FERBERVP BUSINESS DEVELOPMENT

BOSCH

TOM DeMARIA DIRECTOR OF TECHNOLOGY, OFFICE OF CTO

GE SOFTWARE

XAVIER CAPELLADES RAMOSHEAD OF NEW PRODUCTS—

INNOVATION, TELEFÓNICA

ALDO De JONG CO-FOUNDER

CLARO PARTNERS & DATA+IoT

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The Emerging IoT Business Landscape

Aldo de Jong | Co-Founder Claro Partners and Data & IoT AcceleratorInternet of Things World Forum • Barcelona • October 29-31, 2013

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The panel

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Rick LisaDirector, Worldwide IoT/M2M Business Development - @intel

Stefan FerberVice President IoT, Bosch Software Innovations - @bosch

Tom DeMaria,GE Global Research, Director of Technology, Office of CTO - @ge

Xavier Capellades RamosHead of New Products & Thinking Things, Telefónica Digital - @xcapellades

Aldo de Jong (moderator)Co-Founder Claro Partners and Data & IoT Accelerator - @claropartners

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Claro helps corporations and startups to navigate disruptive shifts in society and business

JiriBelgium

AldoNetherlands

RichUSA

MeganUK

MandyLebanon

ElisabethNetherlands

MichaelUSA

GunesTurkey

AbbyUSA

MwengeBelgium

MercèSpain

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5 key takeaways from our 10-month exploration of the IoT

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We interviewed leading IoT experts and industry leaders and innovators

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“The Internet of Things is about the internet

expanding into the physical world”

- Florian Michahelles | Auto-ID Labs

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The IoT is an interaction between the internet, things… and data

Data

Internet

Things

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“Trying to determine the market size of the Internet of

Things is like trying to calculate the market for

plastics, circa 1940. At that time, it was difficult to

imagine that plastics could be in everything.”

- Michael Nelson

Professor of Communication, Culture & Technology

at Georgetown University

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11#iotwf @claropartners

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The IoT emerging business landscape structures 100 value propositions

claropartners.com > login

Uname: iotwf

Pword: wf2013iot

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01

1.0

Infrastructure and

core hardware

Hardware & Infrastructure

Operating System

Devices

Services

Hardware & Infrastructure

Operating System

Devices

Services

2.0

Connected devices

running on an

operating system

3.0

Value-added services &

apps built on top of data

from connected devices

Hardware & Infrastructure

Operating System

Devices

Services

Intranets of Things

The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started

#iotwf @claropartners

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1.0

Infrastructure and

core hardware

Hardware & Infrastructure

Operating System

Devices

Services

Hardware & Infrastructure

Operating System

Devices

Services

2.0

Connected devices

running on an

operating system

3.0

Value-added services &

apps built on top of data

from connected devices

Hardware & Infrastructure

Operating System

Devices

Services

The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started

Internet of Things

01

#iotwf @claropartners

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The IoT will be built by many different players with many different roles

Internet-connected

things and their uses will

be so varied and

present everywhere that

the IoT won’t be the

result of one single

entity’s work.

claropartners.com > login

Uname: iotw

Pword: wf2013iot

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#iotwf @claropartners

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The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it

Peers and other

devices

Other service

providers

Retailers

Brands

Brand provides

servicesRetailer provides

services (camera

rented)

Other

appropriate

services

Connects with

other users

Prints photos

remotely

Sends photos

to friends

03

#iotwf @claropartners

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A significant part of the IoT will be built from the bottom-up, by entrepreneurship and experimentation

Hardware & Infrastructure 

Opera ng System 

Devices 

Services 

COLLABORATIVE 

CO

RP

S. 

DEV

Internet of Things 

Hardware & Infrastructure 

Opera ng System 

Devices 

Services 

CO

RP

OR

ATI

ON

S 

TOP DOWN 

PC industry 

Hardware & Infrastructure 

Opera ng System 

Devices 

Services 

CO

RP

OR

AT

ION

S D

EV 

Mobile industry 

04

#iotwf @claropartners

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IoT creators face multiplied complexity bridging the physical and the digital

PHYSICAL ELEMENTS DIGITAL ELEMENTS

05

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Looking for corporate partners, mentors

and investors: iot@claropartners.com

2. Mentor-intensive accelerator focused on Smart Data & Internet of Things

1. IoT labs bring together designers, developers, makers and strategists to learn, create and prototype an Internet of Things offering – claropartners.com/iotlab

Helping IoT creators develop meaningful offerings in the Internet of Things

EXPLORE1 IDEATE + PITCH2 DEVELOP3 PROTOTYPE4 PRESENT5

Shape 

Refin

e

 idea 

Shape  Build  Sell 

DEMO DAY DEMO 

DAY 

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Let’s explore the IoT emerging business landscape…

claropartners.com > login

Uname: iotwf

Pword: wf2013iot

#iotwf @claropartners

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Questions

1. How will the landscape evolve in the near future?

2. Where are the opportunity spaces to provide valuable products and services?

3. What will it take for the IoT to take off?

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Thank youAldo de Jong | Co-Founder Claro Partners and Data & IoT Acceleratoraldo.dejong@claropartners.com

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