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8/14/2019 The Elevator Speech & Networking.pdf
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THE ELEVATOR SPEECH
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WHAT IS AN ELEVATOR SPEECH?
A Verbal Business Card
A condensed version of your positioning statementdescribed in Milestone Three, Composing your positioning
A 60 second description of:
.
2. The benefits you bring your employer, client, customer
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WHY A VERBAL BUSINESS CARD?
The role does not always go to the most qualified,
best.
first impression . . .
w ena e o ers o e p you
To prepare you to introduce yourself . . . anytime,
anyw ere
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THE INGREDIENTS INCLUDE:
Profession
Expertise / Strengths
Industries/Environments you know
Results - your contribution to the bottom line
,expertise, value, and passion to make a difference
,
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WHEN WILL I USE IT?
When responding to someone in an elevator, or:
At association meetings
On a golf course On aeroplanes, buses or trains
ANYWHERE /
At the supermarket ANYTIME!
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en you are as e :
What do you do?
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LETS LOOK AT A FEW EXAMPLES:
Hi, my name is George Tan. Im a turnaround specialist. I lead troubledcompanies to profitability by bringing clarity to their objective and developing
.
Im a Finance Executive with expertise in the Real Estate industry. As amember of the senior management team, I facilitate profitable growth byproviding financial information that supports strategic planning and decisionmaking. Ive been told that I help the CEO sleep well at night.
Good morning, Im a Manufacturing Executive with a track record thatincludes achieving profitable growth for three Fortune 1000 companies.
y pass on s u ng eams an crea ng processes a ncreaseproductivity while doing more with less.
Im a Senior Executive in the Financial Services Industry. As a CEO, Iveembraced chan e and en o ed overcomin challen es to roduce rofitablegrowth.
Its a pleasure to meet you, Leo. My name is Karen Chu. As a SalesManagement Executive, I build and lead responsive teams that generatenew us ness an eep t com ng ac .
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PLEASE DRAFT YOUR OWN ELEVATOR SPEECH
Profession
Expertise / Strengths
Results How do I add value
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LETS PRACTICE
1. Team up with a partner to develop and rehearse your
2. Present your statement to the entire group.
3. Feedback from the group
EYE CONTACT
LISTEN
BE SUCCINCT
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ANY QUESTIONS?
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NETWORKING
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JOB SEARCH OBJECTIVES
Learn how to:
Manage your job searchas a project
Design an effective search
strategy
Measure productivity inyour search
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TYPICAL JOB SEARCH ACTIVITY
Most people spend five hours or less each week
Lee Hecht Harrison clients typicallyaverage between 15 to 20 hours per week
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MAINTAINING PRODUCTIVITY
Although you can address barriers individually,some cannot be entirely eliminated
Design a sound and strategic marketing plan
Monitor your productivity with numerical measures
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COMPONENTS OF A STRATEGIC MARKETING PLAN
Professional Objective
Communications Strategy / Qualifications
Geographic Location Industry or Type of organization
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CREATING A TARGET LIST
Develop an initial list of at least 15-25 target companies
Identify hiring managers at each
Sources of information: Networking
Internet resources
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HOW HIRING HAPPENS
The Applicant Pool
There is an open position
and screened
the hiring manager
the candidates
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HOW HIRING HAPPENS
The Created Position
Job seeker identifies an organizational need
Job seeker develops and presents a proposal to
A position is created for the job seeker
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HOW HIRING HAPPENS
Tapping a Known Candidate
Hiring manager knows several qualified people
Hiring Manager hires one of the known candidates
motions of selecting and screening a candidate pool.
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ONE OF THE MOST PRODUCTIVE ACTIVITIES
Talking with the hiring manager at anappropriate target company just before an
opening occurs
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SUMMARY OF KEY POINTS
Approach your search as a project
Design a strategic marketing plan (professionalobjective, qualifications, communications, target market)
Ensure target market is large enough
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GET YOUR MESSAGE OUT
Purpose of this milestone is to:
locate and talk with the hiring managers in your targetedorganizations
develop a sustained, focused communication effort
continue to gather information about your marketplace
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WHY IS THIS MILESTONE IMPORTANT?
Word of mouth advertising is essential in search
Integrate your message into conversations
Talking with people is an effective way to get your
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NETWORKING
Networking is a learned behavior
It is sometimes gradual, painful and scary but it doesntneed to be!
BUT:
You are very confident of the product
You know the product is successful
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THE PURPOSE OF NETWORKING
Educate others about yourself - experiences, skills,,
Build credibility
Get referrals
Gettin the messa e out about who ou are and whatyou have to offer a potential employer is the heart of
the job search process.
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NETWORKING FINDS JOBS
positions are not advertisedin Singapore
Companies tend to
recognize that they need tohire someone long beforethey create a formal job
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DEFINITION OF RELATIONSHIP NETWORKS
people with whom we share certain interests,
values or activities
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BENEFITS OF RELATIONSHIP NETWORKING
Let your network contacts know about your availability
Accumulate detailed information on your targetorganizations (names, culture, current challenges, future,
Seek advice and ideas about your target employers Locate mentors/coaches
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BENEFITS OF RELATIONSHIP NETWORKING
Face less competition
Link you to target organizations that may not respond tounsolicited mail
Receive more interview opportunities from target
organizations through referrals and connections Provide you with more referrals and broaden your
network
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COMPILING YOUR LISTS OF NETWORKING
CONTACTS Everyone has a network whether they realize it or not
Your network is comprised of people you come incontact with
Each contact has the potential of leading you to
someone else
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KEY POINTS
Be open to establish new relationships
Enable you to make useful connections
focusing on job openings
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ANY QUESTIONS?
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