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v1 - May 2018
WHITE PAPER CRAFTCOIN (CRA)
The decentralised blockchain innovation
for the Craft Beer and Franchise Market
2 White Paper CraftCoin (CRA) - v1 - May 2018 1. Structure
1. Structure
1. STRUCTURE 2
2. ABSTRACT / SUMMARY 4
3. THE ECOSYSTEM / THE INDUSTRY 5
3.1 The beer market 5
3.2 The Craft Beer market 6
3.3 Ecosystem crypto currencies und CraftCoin 7
3.4 Ecosystem franchise/system gastronomy 7
3.5 Beer competition 7
3.6 Franchise competitors 8
3.7 Competitors crypto currency 8
4. THE PRODUCTS CRAFTCOIN (CRA) AND CRYPTO 9
4.1 CraftCoin 9
4.2 Crypto: the "encrypted" Craft Beer 11
4.3 CryptoBars 13
4.4 CraftCoin-App 15
4.5 Competitive advantages 17
5. MISSION / VISION / MARKETING 18
5.1 Beer sales 18
5.2 Token sale 18
5.3 Franchise 18
5.4 Brands 18
5.5 Marketing / distribution 19
6. THE TOKEN SALE 20
6.1 What is a token sale? 20
6.2 Development 20
6.3 Technichal details on the tokens 20
6.4 Emission volume and conditions 20
6.5 Permitted participants 21
6.6 Investment planning 22
3 White Paper CraftCoin (CRA) - v1 - May 2018 1. Structure
7. ROAD MAP 23
8. TEAM 24
9. RISIKS 25
9.1 Risiks groceries 25
9.2 Risks export 25
9.3 Market risks 25
10. BUDGETING 27
LEGAL NOTE 29
4 White Paper CraftCoin (CRA) - v1 - May 2018 2. Abstract / summary
2. Abstract / summary
In this whitepaper we - the Robin Green AG team - introduce our ideas on how we wish to revolutionize
the Craft Beer and Franchise Market using the blockchain technology.
Our strategy consists of three components:
1. On 1/7/2018 we will introduce a crypto currency, the CraftCoin (CRA), which was developed
especially for the Craft Beer market. This token will enormously facilitate the payment transactions
for the beer trade. Due to the high import and export volume, the need for quick and secure
payment transactions is high and the CraftCoin should therefore develop into the main currency for
the beer trade.
2. We have already demonstrated with our Berliner Schwarze and Kraftbier beers to understand beer
brewing. With our latest beer creation Crypto we will introduce together with the tokens a beer to
the market, which is closely affiliated with the blockchain technology. In the crown cap of the beer a
code is located which can be decrypted by our app and transformed into CraftCoin. When buying the
beer one therefore simultaneously purchases crypto currency with which private consumers are
brought closer to the blockchain phenomenon in a “tasty” manner.
3. If the tokens sale is successfully completed, we will open a CraftCoin bar in Berlin called CryptoBar:
the location where blockchain and beer lovers meet each other. This bar firstly acts as a flagship
store for our beer products and the CraftCoin, but also offers an attractive restaurant concept.
Furthermore, it has potential for additional turnover: We want to offer this concept as franchise in
order to accelerate turnover-dependent participation in the expansion of the CryptoBar chain by
means of franchise fees.
5 White Paper CraftCoin (CRA) - v1 - May 2018 3. The ecosystem / the industry
3. The ecosystem / the industry
3.1 The beer market
The beer market in Germany
In 2015, Germans consumed ca. 79.49 million hectolitres of beer - produced by 1,388 beer breweries.
The consumption has been declining for years (ca. -0.7% per annum). 16.6% of the output is exported
and ca. 6.8% imported. The worldwide beer production amounts to almost 2 billion hectolitres. The
largest beer producer in the world is China, followed by the USA and Brazil. Germany holds the 4th place.
The market segment of alcoholic beverages amounted to around 56.8 billion euros in 2011. Of those ca.
19% is hard liquor.
The share of beer mixed beverages is at ca. 4.5% according to the German Brewers Union (Deutscher
Brauer-Bund).
In Germany there are ca. 1,388 breweries nationwide, of which ca. 50% are so-called micro-breweries
with an annual output up to 1,000 hectolitres.
6 White Paper CraftCoin (CRA) - v1 - May 2018 3. The ecosystem / the industry
The 10 largest German beer brewers are: 1. Radeberg, on 2nd place come Anheuser-Busch with brands
such as Beck, Franziskaner, Hasseröder, Giebels, Gilde Löwenbräu at 12.4 million hl. Third place is for
Oettinger with 8.8 million hl, 4th place Bitburger 7.4 million hl, 5th place Krombacher with 6.5 million hl,
place 6 Brau Holding, place 7 Warsteiner, place 8 Carlsberg, 9 Veltins and 10 Frankfurter Brauhaus with
2.25 million hl.
In the year 2010 the per capita consumption of beer in German was on average around 107.4 litres. A
European comparison teaches us that only in the Czech Republic per capita more beer is consumed. The
long-term trend shows however that the consumption tendency is falling.
There are ca. 5,000 beer brands. One problem is that these are almost exclusively known locally. Ca.
1.6% of the beer market consists of dark beer (Schwarzbier).
The market share of Craft Beer in the USA rose in the years from 1999 through 2014 from 2.5% to 12.5%.
The increase of the Craft Beer share in Germany is prognosticated equally, whereby at the moment there
are no reliable statistics. The reason for that is that the American definition of Craft Beer cannot be
applied one-on-one to Germany. The business portal bier.de (specialist journalist H. Latz-Weber)
estimates the German Craft Beer market at 3-4 million hl.
An ousting competition with lowering per capita consumption and ever more aggressive price actions of
the trade prevails.
3.2 The Craft Beer market
A global trend for higher-quality consumption goods and drinks can be observed. The amount of
consumers that attach great value to quality and origin of the products is ever growing. So-called “Craft
Beers“, creations of small brewing companies are ever more in demand. This new generation of
breweries is inspired by ancient, traditional recipes and brewing procedures - but it does not set any
limits to their creativity when it comes to producing intensive and new or different aromas. For the
brewing process they use the most modern standards that guarantee constant quality. Outside Germany
this trend has been around longer. The USA were one of the pioneers of a movement that is currently
developed mostly indeed, together with Italy. Countries like Belgium, Japan, England and Scotland
celebrate a beer culture as well though, which can be compared with our sublime and well-known
understanding of good wine. The dark beer share is rising as well.
The Craft Beer share on the German market is estimated at 4%.
7 White Paper CraftCoin (CRA) - v1 - May 2018 3. The ecosystem / the industry
3.3 Ecosystem crypto currencies und CraftCoin
Since the first blockchain of Bitcoin in the year 2009 we know crypto currencies and the blockchain
protocol with its consensus method and that of decentralization.
Meanwhile many other coins, tokens and blockchains have emerged.
On 3/3/2018 Coinmarketcap lists 1,534 types with a total market capitalization to the amount of ca. 465
billion US$ at a Bitcoin dominance with 41.8%.
Typical classification criteria for virtual currencies are market capitalization, daily turnover, amount of
participants, amount of transactions and technical details such as: block size, time in which the blocks are
closed, anonymity and transaction charges.
3.4 Ecosystem franchise/system gastronomy
According to the German Franchise Organization (Deutscher Franchiseverband), in 2016 there were 950
franchisers in Germany and close to 120,000 franchisees with almost 700,000 employees. The turnover
thereby rose from €32.2 billion to €103.9 billion in 2016.
22% of the franchises belong to the categories gastronomy, tourist industry and leisure time.
Franchising (especially in gastronomy) is a very popular concept for business founders in Germany,
because of which there is a large number of potential franchisees. The challenge will mostly be to quickly
show with our flagship CryptoBar in Berlin that the concept works.
3.5 Beer competition
An analysis of the competitive situation in the classic beer field shows that with regard to immediate
competitors, there are numerous, mostly small Craft Beer brewers that offer their beer in Berlin. These
are namely:
● Braufaktum (belongs to Radeberger Konzern)
● BRLO, of the Braukunst Gastro Berlin GmbH
● Stone Brauerei, a large American group of companies that now brews and sells Craft Beer in
Berlin. The specialty of Stone is that it only supplies its beer in cans.
8 White Paper CraftCoin (CRA) - v1 - May 2018 3. The ecosystem / the industry
3.6 Franchise competitors
The franchises with the strongest turnover in system gastronomy are Starbucks, McDonald’s, Burger
King, Nordsee, Vapiano, and KFC, which attain more than half of the branch’s turnover. In the bar sector
franchises are not common, as a result of which there are no direct competitors there.
Direct competitors are therefore local restaurants that offer a similar food concept as well as Craft Beer
bars. Restaurants with a larger variety of Craft Beers are on the other hand almost non-existent.
3.7 Competitors crypto currency
The CraftCoin (CRA) is competing with other tokens. The option of an alternative payment method is
provided for by many other coins and tokens (for example: Bitcoin, Litecoin, Ethereum and Dash), as well
as the function of value saving.
Those other crypto currencies have high market capitalizations, daily turnovers, and numerous
transactions with many network participants.
The CraftCoin (CRA) as classic utility token is based on the Ethereum blockchain. Its field of use is
focussed on the Craft Beer and CryptoBar market. It represents an innovation, a marketing effect and a
competitive advantage.
Uniting the functions of this virtual currency with the functions of a wallet in the app makes the
CraftCoin into an experience for Craft Beer lovers and enables, via posting beer images on Facebook and
Instagram, viral marketing and dynamic attention.
A central function of the CraftCoin (CRA) is therefore to entice a huge mass of people with the option
and advantages of the blockchain and the virtual currency and to explain it playfully.
9 White Paper CraftCoin (CRA) - v1 - May 2018 4. The products CraftCoin (CRA) and Crypto
4. The products CraftCoin (CRA) and Crypto
4.1 CraftCoin
The CraftCoin (CRA) is a digital crypto currency that makes it possible that with the aid of a digital token
we can give our customers a voucher and therewith increase the demand for this special product. In that
way the voucher philosophy opens a new dimension.
With our CraftCoins (CRA) we canalize the Craft Beer movement and aim for the growing attention for
our Craft Beer Crypto. The joint food branch, especially the beer market, is international and thrives on
import and export. A crypto currency makes handling more profitable, more secure and faster. CraftCoin
thus simplifies worldwide trade, whereas a digital currency is already international by its nature.
The CraftCoin ( CRA) is a so-called crypto currency, similar to the Bitcoin. Our token is an ERC20, which
was initialized by the Robin Green AG. This concerns a decentralized blockchain-based token. Its
technology is based on open-source-software from Ethereum. Coins can thus be securely, quickly and
profitably transferred worldwide, 24/7. Standardized procedures, so-called “smart contracts” are typical
10 White Paper CraftCoin (CRA) - v1 - May 2018 4. The products CraftCoin (CRA) and Crypto
means of use as well. As a result, with the aid of computer protocols contracts can be concluded,
checked or the settlement of a contract can be technically supported.
CraftCoins can later be exchanged against other tokens at decentralized stock exchanges such as
Etherdelta.
The tokens sale starts on 1/7/2018 with a two-week early subscriber’s discount of 20%.
The issuing price of a CraftCoin will be ca. 1 Euro in Ether or Bitcoin on 1/7.
11 White Paper CraftCoin (CRA) - v1 - May 2018 4. The products CraftCoin (CRA) and Crypto
4.2 Crypto: the "encrypted" Craft Beer
The world of crypto currencies is not our only passion. In 2016 we brewed our first own Craft Beer with
the Berliner Schwarze and placed it in the market, exciting beer lovers all over Germany. During the past
year, with the Kraftbier (Craft Beer) our next beer creation followed, and now we have come up with
something special that befits the introduction of the CraftCoin: Crypto - the unofficial beer of the
blockchain Craft Beer revolution.
First and foremost Crypto is an extremely tasty Craft Beer for beer lovers. Clear, cold-hopped ale: a
SMASH. This abbreviation stands for Single Malt and Single Hop. Only clear Vienna malt and the
extraordinary Amarillo hops are used for this beer. Brewed in Berlin in accordance with the German
Reinheitsgebot or Beer Purity Law, top-cropping with only 3.5% alcohol. Because of the hops it has a
unique taste and smell.
The target group for this exquisite specialty consists of experienced beer lovers and the trend-aware
scene of techno guys, geeks, hackers, programmers and crypto-interests.
12 White Paper CraftCoin (CRA) - v1 - May 2018 4. The products CraftCoin (CRA) and Crypto
Yet, what makes the beer even more unique is its connection with the blockchain technology. In the
crown cap of the beer a unique, encrypted code is located which can only be read by our CraftCoin app.
By means of the app this code can be transferred into 1/50th CraftCoin. In other words: with every
purchase of a bottle of Crypto one obtains "money in crypto form".
© abcmedia / Fotolia
On top of that, we offer all Craft Beer breweries in the world the option to cork their bottles with the
CraftCoin in the crown cap.
The advantages for the brewer: apart from the unique optics and valence, he obtains the option to offer
his customers a kind of second deposit as purchasing incentive. Should the CraftCoin price sour, then the
deposit could for example be equal to the bottle value. The brewer profits when the customer invests his
coin in the Craft Beer via CraftCoin.io once again.
The crown caps can be ordered in any given number (without surcharge for lower amounts) at a fair
price of 25 cents a piece. In return we purchase two pallets of beer from the brewery for our online shop.
13 White Paper CraftCoin (CRA) - v1 - May 2018 4. The products CraftCoin (CRA) and Crypto
4.3 CryptoBars
© 7crafts / Fotolia
On top of it all, apart from the CraftCoin and the Crypto beer, we plan the introduction of a franchise
system for Craft Beer bars. We call those CryptoBars.
The idea behind the innovative franchise system is to create a bar or restaurant respectively, which
becomes the first contact to the Crypto and Craft Beer scene. Therewith we want to make the idea of the
blockchain technology tangible. Mainly through the exchange with equally-minded people but also via
the application of the technology (paying with crypto currency) as well as displaying the technology
(transparent mining PCs).
Central element of the indoor design is the eye-catching CryptoBar.
The working space is made of real wood, filled with transparent epoxy resin in which numbers and
letters are poured. The tables consist of the same material.
14 White Paper CraftCoin (CRA) - v1 - May 2018 4. The products CraftCoin (CRA) and Crypto
The core features of the CryptoBars:
● Payment system with CraftCoin/Bitcoin
● Bitcoin ATM (where permitted)
● Flexible prices (depending on offer and demand)
● Large video screen displaying offer and demand, and current rates
● Always at least 12 Craft Beers from the tap
● Mining as an experience
© 7crafts / Fotolia
15 White Paper CraftCoin (CRA) - v1 - May 2018 4. The products CraftCoin (CRA) and Crypto
4.4 CraftCoin-App
Our CraftCoin-App is a central part of Crypto’s encryption system and CraftCoin’s digital storage space.
After having purchased Crypto, the customer can download our app on the phone and register. The app
asks the user to post a picture of the beer with the hashtag #craftcoin #crypto #craftbeer and share it on
Facebook or Twitter before redeeming the CraftCoins.
This way we hope for dynamic growth of attention through the potential of being spread virally. The app
works like an electronic wallet in the ecosystem of cryptocurrencies, simply called “wallet”. It grants easy
access to blockchain technology and its system of digital addresses, transfers and keys. As we are using a
ERC20 token, the public address starts with 0x and can be used für the well known crypto currency
Ethereum. The wallet always displays a public address (similar to a bank account number and a private
key, similar to a password or PIN). These keys are being generated and stored automatically for the user.
16 White Paper CraftCoin (CRA) - v1 - May 2018 4. The products CraftCoin (CRA) and Crypto
This the user can always check his account and can send CraftCoins using his private key or pay in
CryptoBars or purchase and pay for beer in RobinGreen’s online shop (and later on directly from the
app).
The app is free and allows as to address our customers and provide them with a unique experience of
“discounts/deposit/added value” as well as basic knowledge about cryptocurrencies.
17 White Paper CraftCoin (CRA) - v1 - May 2018 4. The products CraftCoin (CRA) and Crypto
4.5 Competitive advantages
4.5.1 Competitive advantages CraftCoin (CRA)
The USP of the CraftCoin lies in its popularization through the crown caps. Many people will quickly
become interested in it to become acquainted with the CraftCoin, to start using it and to hold on to it.
4.5.2 Competitive advantages Crypto Beer
We defined two competitive advantages of Crypto versus “normal” Craft Beer.
Firstly because of its product positioning as light, tasty SMASH beer and secondly because of its
encrypting and the unique marketing of the crown cap with a voucher code, which is loaded via an app.
4.5.3 Competitive advantages franchise CryptoBar
The international franchise market of system gastronomy concepts is a battle hard fought over. Leading
are the fast-food chains McDonald's and Burger King, followed by Vapiano and other concepts. These
systems are based on extremely profitable product manufacturing and timely customer-handling at small
average turnover rates.
The competitive advantage of a CryptoBar can be defined by the target group addressed (blockchain and
crypto-interested people as well as Craft Beer lovers) and the quality that comes with the higher average
turnover rates and margin resulting from that.
18 White Paper CraftCoin (CRA) - v1 - May 2018 5. Mission / Vision / Marketing
5. Mission / Vision / Marketing
5.1 Beer sales
With our own Craft Beers Berliner Schwarze and Kraftbier we already were successful on the Craft Beer
market. Craft Beers are still popular throughout Germany as well as worldwide, which is why it is only
logical and economically feasible to expand our assortment. Our beer creation Crypto is therefore an
important ingredient of our business model.
It will be available online and in selected specialized liquor stores as well as Craft Beer bars.
For the logistics one of the largest online beer traders of Germany, Bier-deluxe.de, supports us.
5.2 Token sale
Because of the token sale of our CraftCoin we wish to generate sufficient capital in order to establish our
CryptoBar franchise on the market and to expand our beer trade. Furthermore, we plan the
establishment of the CraftCoin with a sound infrastructure. Important for us here is a wallet as well as
acceptance locations.
5.3 Franchise
Our CraftCoin concept is offered as franchise that can lead to considerable income. On the one hand an
entry fee of 15,000 - 55,000 CCO will be introduced; apart from that a turnover-dependent fee of 6% will
be charged.
5.4 Brands
The Robin Green AG has a strong brand portfolio available. Our brands include:
The beers: Berliner Schwarze, Kraftbier, Crypto
Our token: CraftCoin
Our company name: Robin Green
Our Franchise: CryptoBar
19 White Paper CraftCoin (CRA) - v1 - May 2018 5. Mission / Vision / Marketing
5.5 Marketing / distribution
5.5.1 Marketing Crypto
U In order to market Crypto we concentrate on television advertisements as well as specialized beer
magazines. On top of that, we place advertisements on Facebook in order to be able to directly address
our target group.
The price for a 0.33 l bottle amounts to 3.9 euros at most and can be obtained either per single order or
per subscription model via our online shop.
Because of the price policy chosen, we position the beer in the premium segment, obtain attractive
coverage contributions and can finance the marketing with the CraftCoin crown cap/app functionality.
This direct way to our customers is the main distribution channel and with the app we expect strong
customer relations and clear, dynamic growth rates.
By systematically posting Crypto and advertising it via social media, many friends of our customers are
addressed and introduced to Crypto and CraftCoin.
We furthermore serve beverage wholesalers, specialized beverage/liquor/beer traders and the leading
retailers in Germany, like Edeka or Rewe.
Our export activities are currently limited to Norway and China. We plan to expand substantially in the
future.
5.5.2 Marketing franchise
Franchise portals such as franchiseportal.de and franchisedirekt help us to find franchisees for our
CraftCoin bars. Moreover, we aim for advertising via Facebook and LinkedIn.
With special PR we aim for specialized blogs, specialized magazines and economic magazines for
attracting attention.
5.5.3 Marketing CraftCoin
The tokens CraftCoin can be promoted via Crypto info platforms such as coinmarketcap.com,
Cryptocompare, ICObench, etc. by means of banner advertisements and newsletter entries.
Furthermore, our Crypto Beer with the code in the crown cap and its app also serves as main marketing
tool.
Our CraftCoin is continuously promoted on social media as well, most of all Facebook and Instagram and
LinkedIn as well.
20 White Paper CraftCoin (CRA) - v1 - May 2018 6. The token sale
6. The token sale
6.1 What is a token sale?
A token sale is similar to an ICO (initial coin offering) and the crypto-pendant of an introduction to the
stock exchange. Initially, no shares are offered but tokens, similar to a voucher. During a token sale
initially generated tokens are exchanged against other crypto currencies during a previously set time and
at a pre-defined exchange rate.
The objective is to allocate other cryptocurrencies like Bitcoin or Ethereum in order to finance the
project or expand it respectively. With digital currencies one differentiates between coins and tokens. A
coin stands for a digital currency on a blockchain and a token is placed on an existing blockchain (mostly
Ethereum) and attributed with certain functions and options.
In case of our CraftCoin we are thus dealing with a token sale.
6.2 Development
The tokens sale starts on 1/7/2018 with a two-week pre-sale. After the rebated price follows the token
sale from 15/7/2018 through 15/10/2018.
The tokens sale ends when all tokens are issued, at the latest on 31/12/2018.
6.3 Technichal details on the tokens
CraftCoin is a standard ERC20 token. It can be divided into 20 digits. All Ethereum wallets are suitable,
especially “myetherwallet” for keeping and sending the tokens.
6.4 Emission volume and conditions
Altogether 33 million CraftCoins are generated and 30 million CraftCoins (CRA) are issued within the
framework of the token sale, 20% thereof during the rebated pre-sale. The exchange rate was fixed at
1/400th Ether for 1 CRA. During pre-sale (1/7-15/7/2018) a rebate of 20% is applied. Of the generated 33
million CRA tokens, 3 million are held back for the developers and initiators and 30 million are issued. Of
the 30 million tokens, 1,500,000 are handed out within the framework of bounty programmes and
airdrops.
21 White Paper CraftCoin (CRA) - v1 - May 2018 6. The token sale
6.5 Permitted participants
The acceptance test, whether someone is permitted to the token sale, takes place within the framework
of the white-listing. There the interested party enters his/her family name, first name, date of birth,
address (street, country, and state), telephone number and e-mail address.
Interested parties from the USA, China, South Korea and Singapore cannot participate.
22 White Paper CraftCoin (CRA) - v1 - May 2018 6. The token sale
6.6 Investment planning
The money will be invested in:
A Establishing the franchise system
We charge 20% of the emission proceeds, at least 500,000 euros, for the establishment of the
franchise system. This includes advertisements in franchise portals, as well as additional
marketing and counselling.
B Own CryptoBars
For the construction of the first CryptoBar in Berlin as a flagship bar, we calculate assets of 20%
of the emission proceeds, at least 500,000 euros.
C Brewery and distribution of Crypto, the encrypted beer
For the first supply of ca. 100 hl Crypto we calculate the allocation of ca. 10% of the emission
proceeds, at least 200,000 euro.
D Wallet
For the creation of a functioning app we calculate 150,000 euro.
E App
Zur Erstellung einer funktionsfähigeren App kalkulieren wir 150.000 Euro
F Marketing and distribution
For the marketing of the CraftCoin and the listing at Crypto stock exchanges as well as the
creation of acceptance locations we calculate 15% of the emission proceeds..
G Necessary taxes, staff and business costs
For the payment of the taxes due to the token sale and the implementation of the necessary
staff and business costs, we calculate 35% of the emission proceeds.
23 White Paper CraftCoin (CRA) - v1 - May 2018 7. Road map
7. Road map
24 White Paper CraftCoin (CRA) - v1 - May 2018 8. Team
8. Team
Oliver Preikschat CEO , certified engineer in economics (FH) and architect. Oliver conceived
the CraftCoin and leads the transformation of the business idea. Since 12
years successful in the internet business with 8 years experience in franchise.
Ralf Röttig CPO, beer geek. Apart from the beer production he is responsible for the
quality control and the food/beverage section in the CryptoBar franchise.
Marco Hanczuch CTO, master of science programmer. Responsible for the technical trans-
formation of the internet presence, the online trade and the CraftCoin app.
Matthias Deutsch CFO, certified salesperson. Matthias is responsible for finance & controlling.
Sven Oesker Cook and butcher. He supports the franchise with regards to food and central
kitchen. From the conception to the introduction of franchisees on location.
25 White Paper CraftCoin (CRA) - v1 - May 2018 9. Risiks
9. Risiks
9.1 Risiks groceries
Trading in and manufacturing of groceries always carries a risk. The goods have a limited shelf life and
must be stored accordingly. For the manufacturing of meals certain regulations, reporting and
permission procedures as well as regular quality control are necessary. Expired and faulty products can
lead to financial losses.
9.2 Risks export
Several export risks exist. For one, alcohol or the supply of alcohol respectively is prohibited in various
countries or regions; furthermore levies and permissions should be obtained and the goods have to be
insured.
9.3 Market risks
9.3.1 Market risks beer
Beer is a substance with limited shelf life and should therefore be sold and consumed within a pre-
defined time-span. If this fails, a total loss is at risk and the beer must be disposed off flat or sour.
At Crypto there is even an additional economic risk because of the special crown cap. The supply of
internationally permitted crown caps for Craft Beer and the coding thereof is only offered by few players
at relatively high prices.
9.3.2 Market risks franchise
The franchise system of the CryptoBar as financed by the CraftCoin runs various risks. As the main risk we
define the possibility of a lack of customer acceptance. Without a sufficient amount of paying customers
no CryptoBar can survive.
26 White Paper CraftCoin (CRA) - v1 - May 2018 9. Risiks
9.3.3 Market risks CraftCoin (crypto currencies)
The main risk for CraftCoin certainly is the market risk of all crypto currencies. When the market
collapses because of a lack of trust, the market value of the CraftCoin could break down. The
dependency on large market players such as Bitcoin and Ethereum with regards to technical stability,
participants’ growth and value performance play a significant role regarding the value of the CraftCoin.
Further risks can be found in the security of the wallet used. A security leak at CraftCoin wallets could
result in massive value losses.
9.3.4 ICO / token sale risks
During the token sale it is expected that a value of ca. 30 million Euro will be traded. This takes place via
a so-called Smart Contract. The protocol thus implements the exchange in an automated and transparent
way. Should an error occur in the Smart Contract or in the user interface, there is a risk of total loss.
10. Budgeting
29 White Paper CraftCoin (CRA) - v1 - May 2018 Legal Note
Legal Note
BEFORE YOU PURCHASE CraftCoin TOKENS, PLEASE READ THE FOLLOWING SECTIONS AS WELL AS THE
“TOKENS SALE AGB” (“AGB”, GENERAL SALES CONDITIONS) CAREFULLY.
J Each agreement between Robin Green AG and you as a participant with regard to the purchase and
selling of CraftCoin (CRA) tokens (as described in this whitepaper) is exclusively subject to the separate
tokens sale General Sales Conditions (“AGB”), stipulating the applicable conditions. In case of
discrepancies between the AGB and this whitepaper, the AGB prevail. No part of this whitepaper may be
duplicated or published without this section and the following sections with the titles “legal nature of
CraftCoin tokens”, “no offer of securities or registration”, “business and sales limitations”, “limitation of
liability”, ”no assertions and warranties”, “forward-looking statements”, “market and branch information
and no consent of other persons”, “no recommendation”, “no further information or updates” as well as
“risks and insecurities”.
Legal nature of CraftCoin tokens
CraftCoin tokens are not intended to represent securities or other types of capital investment products
in a legal system. They do not grant any rights to any company, dividends, payments of interest, profit
payments or other remunerations for making capital available. They solely represent a performance
claim or rebate voucher respectively of the participant in the CraftCoin ecosystem, which is still under
development and has to come into operation as described in this Whitepaper. The services described in
this whitepaper and the functions of the CraftCoin ecosystem are subject to changes at the exclusive
discretion of Robin Green AG. CraftCoin tokens cannot not be redeemed with Robin Green AG, and Robin
Green AG is not obliged to convert CraftCoin tokens into cash money.
No offer of securities or registration
This whitepaper does not represent a prospectus or any other form of capital investment product or
offering document of any kind and should not be regarded as distribution and distribution limitation.
Publication, supply, distribution or reproduction of this whitepaper, a summary or some other sort of
description of concepts in this Whitepaper or other information documents pertaining to the whitepaper
can be subject to the stipulations (especially limitations) of the law and regulations of other legal entities
as those from Germany. A publication according to the laws and regulations of other legal entities as
those of Germany is not intended. Robin Green AG does not authorize that this Whitepaper, a summary
or another description thereof that contains concepts as included in this Whitepaper or in other
information documents regarding CraftCoin tokens, directly or indirectly, is published, multiplied or
reproduced by third parties outside Germany, in as far and when this does not comply with the
applicable foreign regulations or depends on adherence to governmental provisions or granting of
permissions or other legal requirements and such conditions are not complied with. People are not
authorize and may not buy CraftCoin tokens if they are citizens, residents (with regard to taxes or
otherwise) or green card holders of the United States of America, the People’s Republic of China or
30 White Paper CraftCoin (CRA) - v1 - May 2018 Legal Note
citizens or residents of the Republic of Singapore, the Socialist Republic of Vietnam, Japan, Australia or
residents in a country where American embargoes or sanctions are in force, namely Iran, North Korea,
Syria, Sudan or Cuba or another geographic area where the purchase of CraftCoin tokens is prohibited
according to applicable law, decree, regulation, treaty or administrative act.
Limitation of liability
Robin Green AG is not liable in the broadest meaning of the word, such as applicable laws, decrees and
regulations permit, for indirect, specific, accidental, consequential, or other losses of any kind, resulting
from unauthorized action, agreements or other (including but not limited to the loss of income, income
or profits and loss as a result of use or data) that result from or occur in relation to the acceptance of or
the trust placed in this Whitepaper or a part thereof.
No assertions and warranties
Robin Green AG does not make any assertions or grants warranties of any kind with regard to an
organization or person, including any assertion, warranty or assumption with regard to the correctness,
preciseness and completeness of all information as documented in this whitepaper. The only binding
documents are the AGB.
Forward-looking statements
This Whitepaper contains certain forward-looking statements. Forward-looking statements are
statements that are not based on historical facts and occurrences. This especially applies to statements
made in this Whitepaper for the construction and management of the CraftCoin ecosystem, its capacities
and services as well as the general economic and regulatory framework stipulations and other factors
beyond Robin Green AG’s control. Forward-looking statements are based on current estimates and
assumptions by Robin Green AG, which are made to the best of knowledge of Robin Green AG. Such
forward-looking statements are subject to risks, insecurities and other factors, which could result in the
fact that Robin Green AG’s actual plan for the construction and management of CraftCoin ecosystems
and the service provisions in connection with that essentially deviate from those explicitly or implicitly
assumed or described in such forward-looking statements. The construction of the ecosystem and the
project idea are subject to a series of risks and uncertainties, which could result in the fact that a
forward-looking statement, estimate or prediction becomes imprecise. For this reason it is urgently
recommended to read the section “risk factors” as established in the AGB, which contains a detailed
description of such factors which influence the realization and construction of the CraftCoin ecosystem
and the functioning thereof. With due regard to the risks, insecurities and assumptions it is possible that
future occurrences as stated in this Whitepaper do not materialize.
Furthermore, it should be observed that future estimates and prognoses as made by third parties can
prove to be imprecise. Furthermore Robin Green AG does not assume any obligation to update forward-
looking statements or to adjust forward-looking statements to future occurrences or developments. The
statements contained in this Whitepaper can contain statements on future expectations and other
forward-looking statements, which are founded on the current ideas and assumptions of Robin Green AG
31 White Paper CraftCoin (CRA) - v1 - May 2018 Legal Note
and contain known and unknown risks and insecurities, which could lead to the fact that construction
and functioning of the CraftCoin ecosystem essentially differs from that expressed in or implied by such
statements. Some of these statements can be characterized by the use of forward-looking concepts such
as “goal”, “expect”, “believe”, “could”, “estimate”, “expectation”, “if”, “intend”, “can”, “plan”,
“possibly”, “may be”, “likely”, “project”, “should”, “would”, “will” or other similar concepts. These
conditions are however not the exclusive means to identify forward-looking statements.
Market and branch information and no consent of other persons
This whitepaper contains market and branch information and prognoses that (when applicable) originate
from internal surveys, notifications and studies as well as market research, publicly accessible
information and branch publications. Such surveys, notifications, studies, market research, publicly
accessible information and publications generally indicate that the information contained therein
originates from sources that are deemed reliable; no liability can be accepted however for the accuracy
or completeness of such information. Except for Robin Green AG and its directors, managers and
employees no person has given his/her permission for inclusion of his/her name and/or other
information that is or can be ascribed to that person in this Whitepaper. If it is assumed or expected that
such person vouches for the correctness or completeness of such information, that person is not obliged
to supply actualizations in this regard. Although Robin Green AG has taken sufficient measures to ensure
that the information is correct and extracted in the correct context, Robin Green AG did not carry out an
independent check on information extracted from third party sources, check the correctness or
completeness of that information or rely on the economic assumptions that constitute the basis thereof.
As a result of that neither Robin Green AG nor its directors, managers or employees that act in their
name provide assurances or warranties with regard to the correctness or completeness of this
information and they are not obliged to formulate any sort of actualization of this information.
No recommendation
This Whitepaper does not represent an opinion on the offer of Robin Green AG to purchase a CraftCoin
token nor is it, or any part thereof or the fact of its presentation, a part of the foundation of an
agreement or investment decision in relation with that. No information in this Whitepaper should be
regarded as business, legal, financial or tax counselling with regard to CraftCoin tokens and the sales of
CraftCoin tokens. Each potential participant should consult his/her own legal, financial, tax or other
professional counsellor with regard to the functioning of the CraftCoin ecosystem, the CraftCoin tokens
and the sales of the CraftCoin tokens.
No further information
No person was or is authorized to provide any information or visuals that is not included in this
Whitepaper in relation to the CraftCoin token, the CraftCoin ecosystem and the sales of the CraftCoin
tokens, or when given to rely on such information or visuals as if it were authorized by or on behalf of
Robin Green AG. The sales of CraftCoin tokens may under no circumstances present a continued
presentation in such manner that no change or development with sufficient certainty might bring an
32 White Paper CraftCoin (CRA) - v1 - May 2018 Legal Note
essential change in the construction and in the company of the CraftCoin ecosystem, the services
associated with that in the past or present, or in the presentation of facts or information that is
contained in this Whitepaper since the date of this press release.
Risks and uncertainties
The purchase of CraftCoin tokens comes with considerable risks and could result in the loss of the money
invested.
There is no income or revenue in regards to the CraftCoin tokens. The marketability of a CraftCoin token
is unclear and possibly very limited. The construction and management of the CraftCoin ecosystem are
subject to risks and uncertainties. Especially economic and political/regulatory risks can influence the
CraftCoin token, the CraftCoin rebate system and the use of CraftCoin tokens (up to non-marketability
and loss of value). Potential participants of the CraftCoin token sales should carefully check and evaluate
all risks and uncertainties that are connected with the construction and management of the CraftCoin
ecosystem, as well as all information in this Whitepaper and in the AGB before purchasing CraftCoin
tokens. If such risks and uncertainties occur, the construction, management of the CraftCoin ecosystem,
the services and the future use of the CraftCoin tokens can be considerably affected. In such cases the
participants can lose the value of the CraftCoin tokens partially or in full.
Recommended