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The Cognitive Challenges of Innovation
Amit Mayer
Amit Mayer
Duncker’s Experiment
Amit Mayer
Duncker’s Experiment
Amit Mayer
Duncker’s Experiment
Amit Mayer
Functional Fixedness
Functional Fixedness | Definition
The tendency to create a strong association between an element (physical or other) and its designated function , resulting in difficulty to consider additional functions for that element.
Amit Mayer
The Bad, the Good and the Great News…
The BAD news: Functional Fixedness is an omni-present cognitive force that limits our innovative capacity, i.e. our ability to develop truly innovative ideas.
The GOOD news: Understanding Functional Fixedness gives us a clearer sense of what we are up against. It is a piece of ‘counterintelligence’.
The GREAT news: Based on this understanding we can identify simple tools and strategies to mitigate the limiting effects of Functional Fixedness!
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource .
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource .
Candle
Thumbtacks
Matches
Wax
Wick
Outer match box
Inner match box
…
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource .
The Walkman
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource .
Sprinklers
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource .
VW Beetle water pump
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource .
Espresso coffee machine
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource .
Police Barrier
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource .
Airplane lavatory
Amit Mayer
Structural Fixedness
Structural Fixedness | Definition
The tendency to create a strong association between an element or a process and its structure , resulting in difficulty to consider an alternative structure/order.
Amit Mayer
The Bad, the Good and the Great News…
The BAD news: Structural Fixedness is another omni-present cognitive force that limits our innovative capacity, i.e. our ability to develop truly innovative ideas.
The GOOD news: Understanding Structural Fixedness gives us even clearer sense of what we are up against. It is another piece of ‘counterintelligence’.
The GREAT news: Based on this understanding we can identify additional tools and strategies to mitigate the limiting effects of structural Fixedness!
Amit Mayer
Systematic Inventive Thinking - Division
Division | Definition
Rearranging the components of a product or a process in space or in time.
Amit Mayer
Systematic Inventive Thinking - Division
Division | Definition
Rearranging the components of a product or a process in space or in time.
Street lamps and reflectors
Amit Mayer
Systematic Inventive Thinking - Division
Division | Definition
Rearranging the components of a product or a process in space or in time.
Refrigerator with bottom freezer
Amit Mayer
Systematic Inventive Thinking - Division
Division | Definition
Rearranging the components of a product or a process in space or in time.
Blinkers on mirrors
Amit Mayer
Systematic Inventive Thinking - Division
Division | Definition
Rearranging the components of a product or a process in space or in time.
Http cookies
Amit Mayer
Systematic Inventive Thinking - Division
Division | Definition
Rearranging the components of a product or a process in space or in time.
Divided antibiotic prescription
Amit Mayer
Systematic Inventive Thinking - Division
Division | Definition
Rearranging the components of a product or a process in space or in time.
Andersen's Easy-Install storm doors
Amit Mayer
SIT Helps …
Amit Mayer
Amit Mayer
…a Treasure Hunt? …the Gold Rush!
Innovation Should be Like …
Amit Mayer
A m i t M a y e r
a m i t . m a y e r @ g m a i l . c o m
w w w . s i t s i t e . c o m
Thank you
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