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The Client
Brief
Research Methods
What yo
u n
eed to
know
?
select and use research
methods, /
1. interviews/focus groups;
2. questionnaires/surveys;
3. competitor/market
research/stakeholder perceptions
What
you n
eed t
o
know
?
• select and use creative design plans,
1.storyboards;2.thought showers3.spider diagrams; 4.Mood Boards 5.Roughs sketches;
6.design concepts7.layouts
What
will
you
rese
arc
h?
1.Why will you research it?
2.How will you research it?
3.Examples4.Any feedback / results
5.Ideas : MB, SB, SD, Sketches6.Examples of what you
may produce
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