View
289
Download
1
Category
Tags:
Preview:
DESCRIPTION
The Brand Trust Report, India Study, 2011 is the result of years of detailed research to understand trust which included several hundred hours of discussions with communication experts and behavioural scientists. On this basis, TRA has created a proprietary Trust Matrix, comprising 61 different components.
Citation preview
For copyrights and licensing, please visit www.trustadvisory.info
India’s Most Intensive Study on Brand TrustTM
Researched & Published by
For copyrights and licensing, please visit www.trustadvisory.info
Introduction to Brand Trust ReportTM
We live in a trust deficit era. Unfortunately, as we evolve socially, technologically and psychologically, our trust
deficit only grows. Ally countries don’t trust each other, as much as honest,
patriotic citizens don’t trust their governments. Companies dread to place complete trust in their
employees, and investors don’t trust the companies they place their money with.
The Brand Trust Report will help you understand why brands are trusted. And, what brands have done to
maintain and improve this critical bond of trust.
For copyrights and licensing, please visit www.trustadvisory.info
What is a Brand?
• Any transactable idea has potential of a brand• Imagine an idea to have a soul. In its most
elemental state this is the brand• Like the soul, the brand just exists• But with proper communication and correct
action, the soul can reach greater heights
For copyrights and licensing, please visit www.trustadvisory.info
What is Trust?
• Trust is the primary bond in any engagement• Like primary colors, all relationships are based
on the primary bond of trust• Therefore the most important ingredient in
any exchange• Social order, reciprocity, pride, love, influence,
leadership etc. are all based on trust
For copyrights and licensing, please visit www.trustadvisory.info
What is Brand Trust?TM
• Brand TrustTM is the ‘Soul of the primary bond of engagement’
• Much more than pedigree, size, there are many subtler forces which influence Brand TrustTM
• Trust Research Advisory has researched Trust to be comprised of 61-different components
• The 61-components have been grouped into 10 Composites
For copyrights and licensing, please visit www.trustadvisory.info
TRA’s Proprietary Composites of Trust MatrixTM
TRUST
For copyrights and licensing, please visit www.trustadvisory.info
The Brand Trust Report, India Study, 2011
• 9 cities• 61-components of Brand TrustTM
• 2310 ‘influencer’ respondents• 10,000 hours of fieldwork• 16,000 brands• 10,00,000 data-points
INDIA’S MOST COMPREHENSIVE & INTENSIVE STUDY ON BRAND TRUST.TM
For copyrights and licensing, please visit www.trustadvisory.info
Study partners
India’s leading institute devoted to the research, teaching and application of statistics, natural sciences and social sciences
Role: Statistical analysis, Brand Trust Index, Statistical consistency
An organization focused on authentic and accurate fieldwork.
Role: 9 city fieldwork and data collation
For copyrights and licensing, please visit www.trustadvisory.info
• Pages: 116• Language: English• Media type: Print (Hardcase)• Published by: Trust Research Advisory• Publication date: January 18, 2011• ISBN: 978-81-920823-0-1• Price: INR 4350/- (US$ 97)
For copyrights and licensing, please visit www.trustadvisory.info
Industry Leaders Contribution to BTR(A few excerpts)
“Trust is a vast emotional territory for a brand with different nuances. Trust as a value evolved to being more about empathy which helps the brand delivery powerful and innovative experiences to its customers.”Adi Godrej, Chairman, Godrej
“Mahindra considers its employees as most important in building trust for its brand…products become comoditized, whereas a unique culture… is very
difficult to emulate or beat.”Anand Mahindra, Vice-Chairman& MD, M&M
For copyrights and licensing, please visit www.trustadvisory.info
Industry Leaders Contribution to BTR(A few excerpts)
“The trust on the Infosys brand stems from our belief in conducting ourselves in a manner that will earn the respect of all our stakeholders.”S. Gopalakrishnan, CEO, Infosys
“Our employees, customers and our network are critical factors in our brand’s success. The aspiration quotient
of Mercedes-Benz is judged by the passion of our customers for our brand.”
Dr. Wilfreid Albur – MD & CEO, Mercedes-Benz, India
For copyrights and licensing, please visit www.trustadvisory.info
Press reports
For copyrights and licensing, please visit www.trustadvisory.info
India’s top 300 Most Trusted Brands, 2011All
India Rank
BrandAll
India Rank
Brand
1 Nokia 13 Hero Honda
2 Tata 14 Reebok
3 Sony 15 ICICI
4 LG 16 Vodafone
5 Samsung 17 Colgate
6 Reliance 18 Bata
7 Maruti 19 Haier
8 LIC 20 Raymond
9 Airtel 21 Adidas
10 Titan 22 Godrej
11 State Bank of India 23 HP
12 Bajaj 24 Lux
All India Rank
Brand
25 Philips
26 Levi’s
27 Dell
28 HDFC
29 HCL
30 Microsoft
31 Nike
32 IBM
33 BMW
34 Onida
35 Infosys
36 Pepsi
For copyrights and licensing, please visit www.trustadvisory.info
India’s top 300 Most Trusted Brands, 2011All
India Rank
BrandAll
India Rank
Brand
37 Wipro 49 Apple
38 Idea 50 McDonald’s
39 Hindustan Unilever 51 Intel
40 Pond’s 52 Peter England
41 Dove 53 Woodland
42 Videocon 54 TVS
43 Hyundai 55 BPL
44 Lee 56 Fastrack
45 Dabur 57 Amul
46 Dettol 58 Parle
47 Lakme 59 Sachin Tendulkar
48 Birla 60 Coca-Cola
All India Rank
Brand
61 Garnier
62 Loop
63 ITC
64 Whirlpool
65 BSNL
66 Toyota
67 Britannia
68 Mahindra
69 Puma
70 Google
71 Axe
72 Johnson & Johnson
For copyrights and licensing, please visit www.trustadvisory.info
India’s top 300 Most Trusted Brands, 2011All
India Rank
BrandAll
India Rank
Brand
73 Panasonic 85 Big Bazaar
74 Ford 86 Lenovo
75 Yamaha 87 Rado
76 TCS 88 HSBC
77 MRF 89 Axis Bank78 Kotak Mahindra 90 Cadbury
79 L & T 91 KFC
80 Micromax 92 Sony Ericsson
81 Mercedes-Benz 93 Sunsilk
82 Sahara 94 Arrow
83 Provogue 95 Ray-Ban
84 Blackberry 96 Motorola
All India Rank
Brand
97 Kingfisher
98 Sonata
99 Pepsodent
100 Pantene
101 Zodiac
102 Fair & Lovely
103 Van Heusen
104 Audi
105 Maggi
106 Aircel
107 Yahoo!
108 Timex
For copyrights and licensing, please visit www.trustadvisory.info
India’s top 300 Most Trusted Brands, 2011All
India Rank
BrandAll
India Rank
Brand
109 Lay’s 121 Nestle
110 Acer 122 Park Avenue
111 Pears 123 Limca
112 Horlicks 124 Voltas
113 Louis Philippe 125 Pantaloons114 Parachute 126 Skoda
115 Reynolds 127 VIP
116 Parker 128 Pizza Hut
117 Lifebuoy 129 Gillette
118 Suzuki 130 Vimal
119 Tanishq 131 DLF
120 Bisleri 132 Canon
All India Rank
Brand
133 Cipla
134 ZOD!
135 L’Oreal
136 Amway
137 MDH
138 Complan
139 Rolex
140 Rin
141 Head & Shoulders
142 Sansui
143 Himalaya
144 Uninor
For copyrights and licensing, please visit www.trustadvisory.info
India’s top 300 Most Trusted Brands, 2011All
India Rank
BrandAll
India Rank
Brand
145 John Players 157 Siyaram
146 Nirma 158 Usha Fans
147 Polo 159 Tata Motors
148 Zatak 160 Santoor
149 Citizen 161 RBI150 Docomo 162 Ferrari
151 The Times of India 163 Jockey
152 Gucci 164 Olay
153 Jaipan 165 Tommy Hilfiger
154 Taj Hotels 166 Hitachi
155 Lifestyle 167 Hamam
156 Boost 168 Maxx
All India Rank
Brand
169 Bru
170 Natraj
171 Vaseline
172 Tata Steel
173 Spykar
174 Cinthol
175 Armani
176 Indian Oil
177 PVR
178 MTNL
179 Pepe
180 Vatika
For copyrights and licensing, please visit www.trustadvisory.info
India’s top 300 Most Trusted Brands, 2011All
India Rank
BrandAll
India Rank
Brand
181 Reid & Taylor 193 Wills
182 Compaq 194 Ranbaxy
183 Citibank 195 HMT
184 Nakshatra 196 Fanta
185 Prestige Cookers 197 Toshiba186 MTS 198 Oriflame
187 NIIT 199 Clinic All Clear
188 Surf Excel 200 Lee Cooper
189 Indiabulls 201 Haldirams
190 Aaj Tak 202 B.E.S.T.
191 Cello 203 Bournvita
192 Nikon 204 Nescafe
All India Rank
Brand
205 Air India
206 Honda City
207 Volvo
208 IDBI
209 ACC
210 O2
211 Miranda
212 Close Up
213 Pureit
214 Denim
215 Rexona
216 Good Day
For copyrights and licensing, please visit www.trustadvisory.info
India’s top 300 Most Trusted Brands, 2011All
India Rank
BrandAll
India Rank
Brand
217 Paragon 229 Thums-Up
218 Dairy Milk 230 Orra
219 Castrol 231 Exide
220 Red Label 232 Mahatma Gandhi
221 Tide 233 Vicks222 Vicco 234 NDTV
223 Anchor 235 Diesel
224 Dish TV 236 Medimix
225 Shell 237 Khadim’s
226 Koutons 238 Knorr
227 Allen Solly 239 Fa
228 Asian Paints 240 Kelvinator
All India Rank
Brand
241 All Out
242 Aamir Khan
243 UTI
244 Aashirvaad
245 Boroline
246 Volkswagen
247 DNA
248 Café Coffee Day
249 Kent
250 Canara Bank
251 Nova
252 Tata Sky
For copyrights and licensing, please visit www.trustadvisory.info
India’s top 300 Most Trusted Brands, 2011All
India Rank
BrandAll
India Rank
Brand
253 Bank of India 265 Vivel
254 Orkut 266 ICICI Prudential
255 Pulsar 267 India Today
256 Shoppers Stop 268 Indian Railways
257 Apollo 269 Domino’s 258 Kinley 270 Sprite
259 Ambuja Cement 271 Colors
260 D & G 272 Dolphin
261 MTR 273 HTC
262 Nivea 274 Killer
263 Glaxo 275 Versace
264 Food Bazaar 276 Accenture
All India Rank
Brand
277 Hero
278 Gold Flake
279 Action
280 Star
281 Oracle
282 Sparx
283 TBZ
284 Taj Mahal Tea
285 Himani
286 Neutrogena
287 Croma
288 Swift
For copyrights and licensing, please visit www.trustadvisory.info
India’s top 300 Most Trusted Brands, 2011All
India Rank
Brand
289 Westside
290 Intex
291 Paaneri
292 Emami
293 Cognizant
294 Slice
295 Facebook
296 i-10
297 Cisco
298 Anandabazar Patrika
299 Aditya Birla Money
300 Esprit
For copyrights and licensing, please visit www.trustadvisory.info
For more information, or for bulk bookings ofThe Brand Trust Report, India Study, 2011,
call now:Sachin Bhosle on +91-9820164688
Or email: sachin@trustadvisory.info
Recommended