The Boot Factor--Capabilities Sheet 2016

My StoryAndrea Enright has run The Boot Factor, a virtual content marketing agency, since 2001. With style, results and irreverence, she harnesses the power of human messaging to connect B2B companies with customers. Storytelling like a journalist and editing without much mercy, she channels your voice, then writes something that people actually want to read.

Along this path of words and wisdom, Andrea also rafted the Nile, hitchhiked through the Middle East, served in the Peace Corps as an adult, bir thed a baby girl and acted in a few very bad B-movies. She’s online at www.andreaenright.com.

My Clients (just a fraction)Western UnionTEDxMileHighHunter DouglasCentury LinkXcel EnergyCIGNAGreat-West EPA DenverChipotleBloomingdalesPing IdentityeasyJetGaiamBrightPearlIHS

303.746.1503 | andreaenright@gmail.com | www.andreaenright.com | Follow:

My StyleFive B2B Content Commandments

1. When everything is special, nothing is special.2. Regardless of technology, our target audience is always a human. 3. We must translate, educate and enchant. Every time. 4. Always limit self-promotion. 5. Edit. And then edit. And then edit again.

My DeliverablesBrand MessagingBlogsRFPsEmail CampaignsCase StudiesWhite PapersWebsite ContentDirect MailMarketing/Sales CollateralLanding Pages

Boot Factor: The degree to which your content connects with your audience.

303.746.1503 | andreaenright@gmail.com | www.andreaenright.com | Follow:

What I Connect

LEADS

DECISION-MAKERS

BENEFITS

MESSAGES HUMANS

CLIENTS

COMPANIES

CUSTOMERS

STORIES

CUSTOMERS

PRODUCTS