The big social tyler kerr 9-5-12

The Big Social 2012Telligent User Group

#Telligent #TheBigSocial

Spread Social like Peanut Butter and Jelly: Driving User Adoption and Engagement

Tyler Kerr, ScottsMiracle-Gro

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Agenda Employee Engagement and

Adoption Readiness and Awareness Business Alignment Integration Leadership Engagement

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Session Objective Strategies to generate

community engagement and adoption among employees.

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Employee Engagement and Adoption

“The vision of the Vine is to eliminate communication barriers throughout the Company by bringing

associates together to share organizational knowledge and build relationships.”

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Readiness and Awareness Creating Buzz

“Smarter, Faster, More Informed Associates”

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VIDEOThe Vine Introduction Video

Tyler Kerr – ScottsMiracle-Gro

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Readiness and Awareness Pilot Captains/Ambassadors

Early Adopters Existing Communities

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Business Alignment Align to existing business

objectives “In the flow of daily work”

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District Sales Group Sharing

Knowledge/Wins

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Business Alignment Enhancing employee

engagement

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Integration Integrate into current processes Remove barriers to access

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Team Workbench Integrated

leadership blogs and groups

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Integration Eating our own dog food

Content Submission

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Feedback Loop Mobile Feedback

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Leadership Engagement Executive Blogs Open Chat Private Groups

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Executive Blog Example