The Best Car Configurator on the Internetaws-de-media.s3.amazonaws.com/images/_Munich_Loft... ·...

The Best Car Configurator on the Internet

François de Bodinat, CMO ZeroLight

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*Jalopnik - 2016

Trends

1re:Invent

2Challenge

3Next?

4

dealerships go digital the journey is online customers expect more

*McKinsey, reported in the Economist

5.0x

1.6x

dealership visits personalization digital stores

dealerships go digital the journey is online customers expect more

96%Conduct online

research

3/4 of journey Is online

14hrsresearching

75% (Global)

92% (China)

5%

25%

online search online car saleswillingness to buy online

18 websites

*JD Power, Analog Folk, Accenture, Financial Times

dealerships go digital the journey is online customers expect more

visualisation is a given …and yet, Auto UX is limitedexperience is key

Give your customers an Experience,

not just a Product.

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*Inc.com, Auto News

dealerships go digital the journey is online customers expect more

Trends

1re:Invent

2Challenge

3Next?

4

static images limited views single background

limited configurations lights turned off no control

limited configurations

static images limited views single background

lights turned off no control

animated car freedom of views multiple backgrounds

lights turned on customer drivesall cars, all options

Multi Platform

IdeaPerceptibility

EnthusiasmInteraction

InvolvementSafety

satisfactionpurchase intent

15.18% 24.94% 16.22% 15.38% 7.27% 12.90% 8.43%5.84%

*All criteria improved in 3D compare to 2D (some up to 26%)

18,500 completed configurations in 3D

vs. 15,500 in 2D

66% more user interaction in 3D

than in 2D

significant upsell “potential” in 3D compare to 2D

*Measured over first 100 days on 1 car…

80 videos automatically in 24hrs

10x Cost Saving

Increase Time on Page

Trends

1re:Invent

2Challenge

3Next?

4

Low-Latency Plugin Free 5M Polygons Car

All Devices All Bandwidths Different Transports

Meeting Customer Demand

Minimizing Waste

&

Meeting Customer Demand

Minimizing Waste

&

Trends

1re:Invent

2Challenge

3Next?

4

BE EMPOWERED BY VISUALISATION

The Omnichannel Visualisation Platform for the Automotive Industry

AutomatedVR-AR Cloud Based

High QualityReal-Time 3D Omnichannel

BE EMPOWERED BY VISUALISATION

The Omnichannel Visualisation Platform for the Automotive Industry

from: Dealer Centric

to: Customer Centric

Thank you

François de Bodinat, CMO ZeroLight, francois.debodinat@zerolight.com

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