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The Australian retail petrol market. Chia Lai. Market Share. Petrol Retailers Woolworths 15.00% Caltex 22.00% Coles 20.00% Shell 17.00% BP 17.00% ExxonMobil 16.00% Independent. Supermarket Retailers Woolworths 42.00% Coles 31.00% Foodland2.50% Aldi Independent IGA. - PowerPoint PPT Presentation
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The Australian retail petrol market
Chia Lai
Market Share
Supermarket Retailers• Woolworths 42.00%
• Coles 31.00%
• Foodland 2.50%• Aldi• Independent IGA
Petrol Retailers
• Woolworths 15.00%• Caltex
22.00%• Coles 20.00%• Shell 17.00%• BP
17.00%• ExxonMobil 16.00%• Independent
IBIS 2004
Strategic games
• Woolworth: 1st mover advantage• Coles/Shell: 2nd mover response (advantage?)• Mobil / BP: what should I do? Who’s left in the
supermarket industry? Any counter-moves?• ACCC: competition is good for consumers!!! • Independents (non-strategic player): I am
leaving the industry
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