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Elevator Pitch
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1based on the fascination advantage
The 9-Second elevator pitch
sally hogshead
2THE 9-SECOND ELEVATOR PITCH
IDENTIFY YOUR PRIMARY AND ALTERNATE PERSONALITY ARCHETYPE
hoW to fascinate the 9-second elevatoR Pitch
Using your primary and secondary triggers, find your archetype on the attached matrix.
IDENTIFY YOUR APPROACHEveryones style is different. Lets take this opportunity to see how you click.
IDENTIFY YOUR ABILITIESWhat, exactly, are you bringing to the table? Potential clients want to know.
The average attention span is 9 seconds. You have 9 seconds to introduce yourself to your prospective customer or employer. What can you say to show your value? Deliver your 9-Second Elevator Pitch.
A LITTLE WORD PLAYHeres where you take what weve learned and start to apply it in just the right way.
CRAFTING YOUR ELEVATOR PITCHPart of creating a unique elevator pitch is making it truly yours. Take our formula, and tweak it up a little.
POWER PRESTIGE MYSTIQUE PASSION ALARM REBELLION TRUST
HAVE YOUR FASCINATION ADVANTAGE REPORT HANDY
STEP
1 Log into your account on HowToFascinate.com and get your two main fascination advantages (primary and secondary triggers).
STEP
2STEP
3STEP
4STEP
5STEP
6
3SecondarY triGGer
priMarY triGGer
paSSion
you attra
ct th
rough
emotio
n
trUSt
you build
relatio
nships w
ith
consiste
ncy and
stability
MYStiQUe
you inspire
curio
sity
preStiGe
you earn re
spect w
ith
higher sta
ndards a
nd
perfo
rmance
poWer
you lead
and contro
l
alarM
you prompt a
ctio
n
with
urgency and
negative
consequences
reBellion
you su
rprise
with
creativ
e,
untra
ditio
nal id
eas
reBellion
you su
rprise
with
creativ
e, untra
ditio
nal
ideas
alarM
you prompt a
ctio
n with
urgency and negativ
e
consequences
poWer
you lead and contro
l
preStiGe
you earn re
spect w
ith
higher sta
ndards a
nd
perfo
rmance
MYStiQUe
you inspire
curio
sity
trUSt
you build re
latio
nships
with
consiste
ncy and
stability
paSSion
you attra
ct th
rough
emotio
n
the
aUthentic
the
old GUard
the vaUlt
the diploMatthe GravitaS
the
Good citiZen
the
iconoclaSt
the
naKed heart
the Beloved
the in
triGUe
the talent
the
advocate
the
accelerator
the catalYSt
genuine a
ccessib
ledependable
Predictable f
irmUnmovable
Ratio
nal d
iscreet
Understa
ted
impeccable s
ubtle
Respected
digni e
d s
table
hardworking
observant M
odest
Preventativ
eMello
w o
pen-minded
nonconform
ist
sensitiv
e e
ffusiv
efanatical
nurtu
ring l
oyal
sincere
selectiv
e s
ubtle
Multi-la
yered
expressiv
e s
tylish
visu
ally-orie
nted
dynamic in
clusiv
eengaging
atte
ntive d
edicated
detail-o
riented
dram
atic experim
ental
out-o
f-the-box
the SUBtle
toUch
the
WiSe oWl
the
deadBolt
the
velvet rope
the veiled
StrenGth
the BUllSeYe
the Secret
Weapon
intrig
uing c
omplex
Paradoxical
observant
assu
red U
nruf e
dsteely in
accessib
leintro
verte
delegant a
stute
Unatta
inable
Ratio
nal s
elf-
reliant in
tentio
nal
Precise
sharp
Under-th
e-ra
dar
Unassu
ming iro
nic
independent
the
connoiSSeUr
the
BlUe chip
the
architect
the
laSt W
ord
the victor
the
perFectioniSt
the
avant-Garde
the
rinGleader
the
GUardian
the
MaSterMind
the MaeStro
the Final
aUthoritY
the
WatchdoG
the chanGe
aGent
the
detector
the
Maintainer
the
top Secret
the
BUreaUcrat
the critic
the neUrotic
the careFUl
creative
the
rocKStar
the
artiSan
the
provocateUr
the
trendSetter
the MavericK
leader
the
QUicK-Start
the
anarchiSt
astu
te e
nviable
in-th
e-know
classic
safe
best-in
-class
exactin
g s
killfu
lRestra
ined
deliberate f
rosty
Uncompromisin
g
Results-o
riented
Respected
competitiv
e
driv
en c
ontro
lled
standard-bearer
orig
inal d
istinctiv
etrendsette
r
Motivating v
igorous
compellin
gesta
blish
ed g
enuine
sure-fo
oted
Methodical in
tense
self-R
eliant
ambitio
us
admired f
ocused
dominant f
orceful
emphatic
aggressiv
e a
lert
cautio
nary
entre
preneuria
lvivid Q
uick-witte
d
cautio
nary
Practical P
rotectiv
estric
t consiste
nt
Resista
nt to
change
Priv
ate a
lert
elusiv
edisc
erning h
ardline
contro
lled
authorita
tive
tire
less h
air-trig
ger
harsh
Rigid
vigilant
stra
tegic c
onstric
ted
With
in-th
e-lin
es
Unique a
rtisticUnorth
odox
Measured t
houghtfu
lcraftsm
an-lik
esurprisin
g W
ittyirre
verent
niche e
liteeccentric
Pioneerin
g irre
verent
entre
preneuria
lthorough d
iligent
imaginativ
eintensely creativ
e
Unpredictable
startlin
g
hoW to fascinate the 9-second elevatoR Pitch
Based on the Fascination Advantage
4Find and circle your Personality Brand and your Alternate Personality Brand on the attached matrix.
SecondarY triGGer
priMarY triGGer
paSSionyou attract through
emotion
trUStyou build
relationships with consistency and
stability
MYStiQUeyou inspire curiosity
preStiGeyou earn respect with higher standards and
performance
poWeryou lead
and control
alarMyou prompt action with urgency and
negativeconsequences
reBellionyou surprise with creative,
untraditional ideas
reBellionyou surprise with
creative, untraditional ideas
alarMyou prompt action with urgency and negative
consequences
poWeryou lead and control
preStiGeyou earn respect with higher standards and
performance
MYStiQUeyou inspire curiosity
trUStyou build relationships with consistency and
stability
paSSionyou attract through
emotion
the aUthentic
the old GUard the vaUlt the diploMat the GravitaS
the Good citiZen
the iconoclaSt
the naKed heart the Beloved the intriGUe the talent
the advocate
the accelerator the catalYSt
genuine accessibledependable
Predictable firmUnmovable
Rational discreetUnderstated
impeccable subtleRespected
digni ed stablehardworking
observant ModestPreventative
Mellow open-mindednonconformist
sensitive effusivefanatical
nurturing loyalsincere
selective subtleMulti-layered
expressive stylishvisually-oriented
dynamic inclusiveengaging
attentive dedicateddetail-oriented
dramatic experimentalout-of-the-box
the SUBtle toUch
the WiSe oWl
the deadBolt
the velvet rope
the veiledStrenGth the BUllSeYe
the Secret Weapon
intriguing complexParadoxical
observantassured Unruf ed
steely inaccessibleintroverted
elegant astuteUnattainable
Rational self-reliant intentional
Precise sharpUnder-the-radar
Unassuming ironicindependent
the connoiSSeUr
the BlUe chip
the architect
the laSt Word
the victor theperFectioniSt
the avant-Garde
the rinGleader
the GUardian
the MaSterMind the MaeStro
the FinalaUthoritY
the WatchdoG
the chanGe aGent
the detector
the Maintainer
the top Secret
the BUreaUcrat the critic the neUrotic
the careFUlcreative
the rocKStar
the artiSan
the provocateUr
the trendSetter
the MavericKleader
the QUicK-Start
the anarchiSt
astute enviablein-the-know
classic safebest-in-class
exacting skillfulRestrained
deliberate frostyUncompromising
Results-orientedRespected competitive
driven controlledstandard-bearer
original distinctivetrendsetter
Motivating vigorouscompelling
established genuinesure-footed
Methodical intenseself-Reliant
ambitiousadmired focused
dominant forcefulemphatic
aggressive alertcautionary
entrepreneurialvivid Quick-witted
cautionaryPractical Protective
strict consistentResistant to change
Private alertelusive
discerning hardlinecontrolled
authoritativetireless hair-trigger
harsh Rigidvigilant
strategic constricted Within-the-lines
Unique artisticUnorthodox
Measured thoughtfulcraftsman-like
surprising Wittyirreverent
niche eliteeccentric
Pioneering irreverententrepreneurial
thorough diligentimaginative
intensely creative Unpredictable
startling
hoW to fascinate the 9-second elevatoR Pitch
Based on the Fascination Advantage
IDENTIFY YOUR PRIMARY AND ALTERNATE PERSONALITY ARCHETYPE
If your primary trigger is PASSION and your secondary trigger is REBELLION, your Personality Brand is THE CATALYST
Your alternate would be the opposite of your primary. So, in this example, PASSION/REBELLION becomes REBELLION/PASSION - or THE ROCKSTAR.
5Now find all of the approaches unique to your archetype on the matrix. Heres how:
THE CATALYST1. Dramatic
2. Experimental3. Out-of-the-Box
THE ROCKSTAR4. Unique5. Artistic
6. Unorthodox
hoW to fascinate the 9-second elevatoR Pitch
Based on the Fascination Advantage
IDENTIFY YOUR APPROACH
SecondarY triGGer
priMarY triGGer
paSSionyou attract through
emotion
trUStyou build
relationships with consistency and
stability
MYStiQUeyou inspire curiosity
preStiGeyou earn respect with higher standards and
performance
poWeryou lead
and control
alarMyou prompt action with urgency and
negativeconsequences
reBellionyou surprise with creative,
untraditional ideas
reBellionyou surprise with
creative, untraditional ideas
alarMyou prompt action with urgency and negative
consequences
poWeryou lead and control
preStiGeyou earn respect with higher standards and
performance
MYStiQUeyou inspire curiosity
trUStyou build relationships with consistency and
stability
paSSionyou attract through
emotion
the aUthentic
the old GUard the vaUlt the diploMat the GravitaS
the Good citiZen
the iconoclaSt
the naKed heart the Beloved the intriGUe the talent
the advocate
the accelerator the catalYSt
genuine accessibledependable
Predictable firmUnmovable
Rational discreetUnderstated
impeccable subtleRespected
digni ed stablehardworking
observant ModestPreventative
Mellow open-mindednonconformist
sensitive effusivefanatical
nurturing loyalsincere
selective subtleMulti-layered
expressive stylishvisually-oriented
dynamic inclusiveengaging
attentive dedicateddetail-oriented
dramatic experimentalout-of-the-box
the SUBtle toUch
the WiSe oWl
the deadBolt
the velvet rope
the veiledStrenGth the BUllSeYe
the Secret Weapon
intriguing complexParadoxical
observantassured Unruf ed
steely inaccessibleintroverted
elegant astuteUnattainable
Rational self-reliant intentional
Precise sharpUnder-the-radar
Unassuming ironicindependent
the connoiSSeUr
the BlUe chip
the architect
the laSt Word
the victor theperFectioniSt
the avant-Garde
the rinGleader
the GUardian
the MaSterMind the MaeStro
the FinalaUthoritY
the WatchdoG
the chanGe aGent
the detector
the Maintainer
the top Secret
the BUreaUcrat the critic the neUrotic
the careFUlcreative
the rocKStar
the artiSan
the provocateUr
the trendSetter
the MavericKleader
the QUicK-Start
the anarchiSt
astute enviablein-the-know
classic safebest-in-class
exacting skillfulRestrained
deliberate frostyUncompromising
Results-orientedRespected competitive
driven controlledstandard-bearer
original distinctivetrendsetter
Motivating vigorouscompelling
established genuinesure-footed
Methodical intenseself-Reliant
ambitiousadmired focused
dominant forcefulemphatic
aggressive alertcautionary
entrepreneurialvivid Quick-witted
cautionaryPractical Protective
strict consistentResistant to change
Private alertelusive
discerning hardlinecontrolled
authoritativetireless hair-trigger
harsh Rigidvigilant
strategic constricted Within-the-lines
Unique artisticUnorthodox
Measured thoughtfulcraftsman-like
surprising Wittyirreverent
niche eliteeccentric
Pioneering irreverententrepreneurial
thorough diligentimaginative
intensely creative Unpredictable
startling
DramaticExperimentalOut-of-the-Box
UniqueArtisticUnorthodox
6Circle 3 words from the list below that best describe what you actually deliver.
INSIGHTSMINDSET AWARDS INNOVATIONEXPERTISE STANDARDS RESULTSATTITUDETHOUGHT-LEADERSHIPPROBLEM-SOLVINGFAMILY
IDEASSKILLSETEXPERIENCECOMMUNICATIONREPUTATIONSOLUTIONSNETWORKINFLUENCECREDENTIALS BRAINSTORMINGSTAMINA
hoW to fascinate the 9-second elevatoR Pitch
Based on the Fascination Advantage
IDENTIFY YOUR ABILITIES
7Based on the Fascination Advantage
A LITTLE WORD PLAY
MY ABILITIES:1. 2. 3.
MY APPROACHES:1. 2. 3. 4. 5. 6.
hoW to fascinate the 9-second elevatoR Pitch
MY RESULTS:1.
2.
3.
8Now take your results and craft your own elevator pitch. Heres an example based on our previous examples for THE CATALYST:
I AM THE CATALYST. I WOW CLIENTS WITH MY OUT-OF-THE-BOX BRAINSTORMING, ARTISTIC COMMUNICATION AND UNORTHODOX IDEAS.
I help clients create amazing things with my pioneering mindset, irreverent brainstorming, and an entrepreneurial network.
No matter what, I can be counted on for my established reputation, sure-footed influence, and genuine relationships.
With clients, co-workers, and friends, I always deliver astute insight based on my in-the-know expertise.
HERE ARE SOME MORE EXAMPLES:
hoW to fascinate the 9-second elevatoR Pitch
Based on the Fascination Advantage
CRAFTING YOUR ELEVATOR PITCH
Stylish is my standard. For me, every solution must be intensely expressive and visually-oriented.
Clients say my stamina is intense. I call it methodical. But when youre a network of one, the details are everything.
9Ready to craft your own? OK. Lets do this. Heres the formula:
hoW to fascinate the 9-second elevatoR Pitch
Based on the Fascination Advantage
CRAFTING YOUR ELEVATOR PITCH
I AM . I DELIVER
AND .,
Okay, time to get a little creative, and make the elevator pitch authentically yours. Look at your APPROACH and your ABILITIES. Play with them until you have a 9-second pitch that accurately represents who you are, what you do, and how you fascinate.
10
This isnt just about introductions. You can also use your elevator pitch on your business cards, your Twitter Bio, or your even office door. The options are limitless.
Business Cards
hoW to fascinate the 9-second elevatoR Pitch
Based on the Fascination Advantage
JUST FOR FUN EXAMPLES OF WAYS TO USE YOUR ELEVATOR PITCH
EXAMPLE
1
Twitter Bio
EXAMPLE
2
Office Nameplate
EXAMPLE
3
Craig Smith, CFOInternational Management
1233 South Parkway DriveHuntsville, Georgia 30030
I have an established reputation of sure-footed experience that brings genuine results year after year.
Tel: 404-555-8734
Fax: 404-555-8733
Email: csmith@imllc.net
http://www.imllc.net
Name Jim BlackLocation NYCWeb http://www.twitte...Bio My ideas are surprising. My communication, witty. Throw in some irreverent problem-solving and I am your dream designer.
I have earned a results-oriented reputation thanks to my ambitious ideas and competitive attitude.
11hoW to fascinate the 9-second elevatoR Pitch
Based on the Fascination Advantage
Contact Info
Copyright 2012 by Sally Hogshead and Fascinate, Inc. Not for emailing, copying or posting.
Start@HowToFascinate.com
TWITTEr - SHArE Your 9-SECoND ELEvATor PITCH WITH @HoWToFASCINATE, or uSE #9-SECoNDS.@SallyHogshead
Facebook.com/HowToFascinate
YouTubE - LEArN MorE AbouT Your FASCINATIoN ADvANTAgE WITH THE 49 FASCINATIoN ArCHETYPES. vISIT HoWToFASCINATE.CoM
Youtube.com/SallyHogshead
Connect with Fascinate, Inc. to stay up-to-date on our latest research and products. We look forward to continuing to offer you new ways to Fascinate the world around you.
@HowToFascinate
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