The - 2019 3RNET ANNUAL CONFERENCE › uploads › 2 › 6 › 8 › 3 › 26836754 › ... ·...

The

HeArtExploring the Connections between

Communication & Culture

©2019 Impact! Communications, Inc.All Rights Reserved

of Meaningful Stakeholder Engagement

Look back to understand how to

move forward.

Outreach v. Engagement

Conditions demand that rural health care organizations innovate their outreach

efforts.

Outreach is a one-way street. Engagement is the road to the future.

Common characteristics of vulnerable hospitals

✓ Underperformance Patient Care Areas (Market Share Loss)✓ Quality Rankings

✓ Increasing Population Health Risks✓ Patient Perspectives

✓ Poor HCAHPS✓ Financial Instability✓ Escalating Turnover

Who will choose a career in rural health here?

STAKEHOLDERS

You know them..,but do you understand their

perspectives?

The Brains Behind Stakeholder Engagement

The Persistence of Perspective

Generational and communication perspectives influence opinions about the organization.

Understanding this about your stakeholders will help you and them, in all circumstances.

©Impact! Communications, Inc. 2019. All Rights Reserved.

Today, there is an unfortunate and growing belief

that it is more important to say what is on our minds

rather than be mindful of what we say.

The sign of a healthy organization is one that innovates in the area of communication.

The number one problem in all relationships at

work and at home is Communication!

LEADER PEOPLE FREE SPIRIT TASK

Impact! Communications, Inc. uses The PeopleMap© System, founded by Dr. E. Michael Lillibridge

There’s no ‘better’ type – just different!

FOUR COREPersonality Types

Four Core Types

To engage is to connect at a higher-level.

What are the potential

weaknesses (Achilles heel) for each type?

The Evolution of the Generations

Impact! Communications, Inc.

Leading and Learning from a Multi-Generational Workforce

Understanding Generational Differences

Generation XBaby BoomersTraditionalists

1965-1980Gen X, Xers, The

Doer, Post Boomers,

13th Generation

1946-1964“Me” Generation,

Moral Authority

1937-1945Veterans, Silent, Moral

Authority, Radio Babies,

The Forgotten

Generation

1981-2000Generation Y, Gen Y,

Generation Next, Echo

Boomers, Chief Friendship

Officers, 24/7’s

Millennials

GENERATIONALECONOMICAL

Digital Dynamics

CourageousCandidContinuing Stakeholder Conversations

“The truth is, a majority of your

communities are not waking up

everyday giving second thought

to their local hospital. Work to

establish everyday relevance!”

-Michelle Rathman

1

2

3

Prepare

Educate

Collaborate

4

Over

Communicate

Be present in the places people live their lives.

Parks

Ball Fields

Civic

Groups

Social

Gatherings

Grocery

Store

School

Personal

Care

Home

Online Church

To expand your visibility, expand your reach.

Components of a Strategic Communications PlanMarketing: Create material that conveys to your stakeholders that you are listening.

Social Media: Put the right amount of thought and effort into your digital efforts. Doing so

conveys that you are in touch.

Advertising: Print, billboard, radio, and other forms of advertising are and will continue

to be vital to your visibility. Confirm that all messages in circulation/rotation are accurate

and aligned.

Media Relations: Editorial media continues to be an important avenue for exposure. If your

community still has a local paper, your hospital should a frequent feature.

Fulfillment: A great experience, low wait times, friendly faces, compassionate care, whatever

you promise, make sure you deliver!

THE ART OF STRATEGIC ALIGNMENT & COLLABORATIVE COMMUNITY ENGAGEMENT PLAYBOOK

Sample initiatives proven to improve community perception, staff

engagement, and outmigration.

No matter what you spend on external communications know this:

If you don’t invest in developing an authentic culture of excellence – all the money you spend in recruitment won’t help you in

matters of retention.

THE JOURNEY TO EXCELLENCE

IS

ALL THE STARS IN THE WORLD MEAN NOTHING WITHOUT HEART

The Actions of One Make an Impact on All

I own it, I live it, I promise to be it and do it!

Wrapping Your Brain Around 6 Key Takeaways

Uncover Top Focus Areas

01

Identify Target Audiencesand Key RelationshipBuilding Opportunities

02

Define Core Objectives andAreas of Mutual Self-Interest

03

Tap into Strengths andIdentify Roadblocks

04

05

Develop Responsive Tools and Programs

that can be Sustained

Cement a Culture of Sharedand Personal Accountability

06

Mid-South CAH Conference | August 16, 2017, 1:15 – 2:30 pm | Art of Stakeholder Engagement

Visit PowerofRural.org for free resources!

Michelle@doitwithimpact.com

Twitter: @MRBImpact

@RuralMattersPod

MichelleRathman.com

Make Shift Happen!President & CEO

MICHELLE RATHMAN