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The 10 th Knight International Symposium on Online Journalism April 17, 2009. Diverse Business Models in Online Journalism – Are We Trying Hard Enough?. Katie King, Creative and Development Editor MSN UK. MSN: Leading UK portal. 29 M uniques Feb 09 ( Comscore ) - PowerPoint PPT Presentation
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The 10th Knight International Symposium on Online Journalism
April 17, 2009
Diverse Business Models in Online Journalism – Are We Trying Hard
Enough?
Katie King, Creative and Development Editor MSN UK
MSN: Leading UK portal 29 M uniques Feb 09
(Comscore)
News, Cars, Money, Entertainment, Technology are in top three in category
25 plus channels
25% year-on-year page view growth
Emphasis on original content, social media and video
35 editorial staff
40 plus editorial partners
Information, community, conversation
MSN UK Ad-Funded Creative SolutionsEngaging and informing users on behalf of our clients
Value for clients and MSN UK audience Content, technology, promotion,
SEO
Top quality editorial
Sophisticated performance metrics
Cross platform (mobile, Hotmail, Messenger, Spaces, Xbox)
Ability to target audience
Client specific solutions
Connect to audience through web 2.0 functionality
Embraced by UK news industry
Questions to contemplate
What will be the future role of advertising agencies?
Will the “chaos scenario” of decreasing ad spend play out?
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