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1 2/18/2014 Link Realty Strategy
REALTY?
What is next for
2 2/18/2014 Link Realty Strategy
AGENDA
1. Pop-up on past projects2. Follow up email
3. EDM #1 4. Holding page
5. Hoarding on upcoming projects6. LR brand & website concept
3 2/18/2014 Link Realty Strategy
POP-UP
Pop-up registration form to appear on past project
websites
Pop-up registration page▶ Copy: This project is sold out. New projects are coming soon in Hurstville, Wentworth Point, Riverwood and Ermington. To get exclusive information about these upcoming projects, enter your details below and we will contact you shortly. Alternatively, you can contact Thomas Chong at TC@Linkinc.com.au or电话 +61 424 193 886.
If you are an agent and are interested in selling for Link, please contact Rhys Morgan at RM@Linkinc.com.au or phone +61 412 584 528
▶ Form fields:‐ Name* ‐ Surname* ‐ Email* ‐Phone* ‐ Postcode‐Which project are you interested in? [All/Ermington/Wentworth Point/Hurstville/Riverwood]‐What size apartment are you looking for? [Unsure/1‐bed/2‐bed/3‐bed]‐What is your price range? [Unsure/$400K‐$550K/$551K‐$750K/$750K+]‐Why are you buying? [To live in/investment/other]
Pop-up registration page contd.▶ Images:‐ CGI of upcoming project labelled with the project location
▶ Branding:‐ Link branded‐ Clear, clean and simple‐ To match style (eg colours and typography) of LinkInc website and Link branding‐ Easy to read, no clutter‐ This is the first introduction for many buyers and agents to Link World and Link
Realty, so it should impress!
Pop-up registration page - followup▶ Copy: Thank you for expressing your interest. We will get in touch with you soon.
Have a great day!
Thomas Chong, Sales Director, Link RealtyTC@Linkinc.com.au or电话 +61 424 193 886. Rhys Morgan, Sales Director, Link WorldRM@Linkinc.com.au or phone +61 412 584 528
<confusing having TC and RM?>
▶ Images:Link logo
Follow-up automated emailHi [name],
I would personally like to introduce myself to you and thank you for expressing interest in our upcoming projects.
2014 is gearing up to be an exciting year for Link Realty as we have some really special projects launching catering to a range of locations and price‐point.
<brief blurb about each project to display some knowledge and care, eg number of units>
I will give you a call shortly to chat about what you are looking for and run through our upcoming projects.
If you know anyone else who may be interested, please feel free to pass on my details.
If you like, you can always contact me at TC@Linkinc.com.au or电话 +61 424 193 886.
Have a great day!
Thomas Chong
8 2/18/2014 Link Realty Strategy
EDM
To previous purchasers
EDM to previous purchasers
▶ Personal email from TC’s email
▶ Identical to auto‐registration email except it will begin with “Thank you for your support in 2013. Platinum and Washington Park have been great successes and I am excited to grow on that success in 2014…”
▶ Directs people to register for exclusive information by registering at www.LinkRealty.com.au (which will be a holding page identical to the pop‐up registration)
10 2/18/2014 Link Realty Strategy
HOLDING PAGE
Link Realty Holding page
▶ Will receive leads from the hoarding (LinkProperties.com.au)
▶ Will receive leads from the EDM▶ The URL will be www.LinkRealty.com.au(LinkProperties will redirect to here)
12 2/18/2014 Link Realty Strategy
Using hoarding & signage to get leads for Link Realty and
Link World
HOARDING
13 2/18/2014 Link Realty Strategy
▶ Payce as the hero brand (paid for by Payce)Standardised so can be used across projects
▶ Clear simple messaging▶ Collect leads▶ Unrelated to unique project branding but background colours may change to suite project
▶ Build Payce brand awareness ▶ Sales leads for TC, directs agents to RM
Hoarding
14 2/18/2014 Link Realty Strategy
Hoarding - Meriton
15 2/18/2014 Link Realty Strategy
Hoarding - Meriton
Banner: Module is 1.5m height x 6m length (2x modules)Hoarding: Flat single colour reinforcing brandIf hoarding is moved, banner can be moved
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▶ Copy: simple, bold unique, location name mentioned, Payce name mentioned.
▶ Images: Payce logo [hero], Link logo (small), upcoming project image
▶ Contact: “For sales enquiries contact Thomas at XXXFor sales agents contact Rhys at XXXwww.LinkProperties.com.aü”
▶ “Another quality development by [PAYCE logo] www.Payce.com.au”
▶ Note – billboards will direct to LinkProperties so can have single address to RM &TC
Hurstville - billboard
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For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
COMING SOONANOTHER QUALITY PROJECT
Hoarding - Generic
18 2/18/2014 Link Realty Strategy
Hoarding - Generic
ANOTHER DEVELOPMENT WHERE EXCELLENCE IS THE STANDARD
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
19 2/18/2014 Link Realty Strategy
Hoarding – SOPA
IN 2014 RETURNS TO THE WATERFRONT
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
IN THE BEST LOCATIONS WITH THE HIGHEST QUALITY OF FINISH
20 2/18/2014 Link Realty Strategy
Hoarding - Ermington
WATERFRONT LIVING LIKE YOU HAVE NEVER EXPERIENCED BEFORE
COMING TO ERMINGTON IN 2014
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
▶ Blue background for water….. or Red background to make it jump & visible from Silverwater Rd/ Ferry?
▶ Photos good or distracting?▶ LB‐ how big can photos/CGIs be printed? (NB: Location/direction/extents TBA )
21 2/18/2014 Link Realty Strategy
Hoarding - Ermington
WATERFRONT LIVING LIKE YOU HAVE NEVER EXPERIENCED BEFORE
COMING TO ERMINGTON IN 2014
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
Another quality development by
22 2/18/2014 Link Realty Strategy
Hoarding - Kirrawee
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
KIRRAWEE – IS COMING
23 2/18/2014 Link Realty Strategy
CONVENIENT LIVING IS COMING TO KIRAWEE
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
Hoarding - Kirrawee
24 2/18/2014 Link Realty Strategy
Hoarding - Hurstville
SKY‐HIGH LUXURY FINALLY ARRIVES AT HURSTVILLE IN 2014
IN THE BEST LOCATION WITH THE HIGHEST QUALITY OF FINISH
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
25 2/18/2014 Link Realty Strategy
SKY‐HIGH LUXURY FINALLY ARRIVES AT HURSTVILLE IN 2014
IN THE BEST LOCATION WITH THE HIGHEST QUALITY OF FINISH
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
Hoarding - Hurstville
26 2/18/2014 Link Realty Strategy
SKY‐HIGH LUXURY FINALLY ARRIVES AT HURSTVILLE IN 2014
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx
IN THE BEST LOCATION WITH THE HIGHEST QUALITY OF FINISH
Hoarding - Hurstville
27 2/18/2014 Link Realty Strategy
SKY‐HIGH LUXURY FINALLY ARRIVES AT HURSTVILLE IN 2014
For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxxwww.LinkProjects.com.au
Another quality development by
www.Payce.com.au
Hoarding - Hurstville
28 2/18/2014 Link Realty Strategy
Link Realty brand and website concept thoughts and ideas
2/18/2014
WEBSITE
29 2/18/2014 Link Realty Strategy
Website – current Link (red)
30 2/18/2014 Link Realty Strategy
Website – LJ hooker (red)
31 2/18/2014 Link Realty Strategy
Website – Raine & Horne (yellow) = friendlier
32 2/18/2014 Link Realty Strategy
Website – Ray White (yellow) = friendlier
33 2/18/2014 Link Realty Strategy
Colour concept: grey and yellow
For Premium projects (eg Platinum) we can use GOLD branding instead.
34 2/18/2014 Link Realty Strategy
▶ Grey = Concrete = solid, built form▶ Yellow = prosperity, good fortune, gold
▶ For premium projects (eg Platinum), we can use SILVER and GOLD
▶ LINK Parent company = redLink subsidiaries, vary in colour to help differentiate
Develop LR logo?
Colour concept: concrete and yellow
35 2/18/2014 Link Realty Strategy
Clever use of logo
36 2/18/2014 Link Realty Strategy
Logo example
LINK REALTY
37 2/18/2014 Link Realty Strategy
Logo example
TEXT TEXT TEXT TEXTTEXT TEXT TEXT TEXTTEXT TEXT TEXT TEXTTEXT TEXT TEXT TEXT
38 2/18/2014 Link Realty Strategy
Website examples – white background
39 2/18/2014 Link Realty Strategy
Website examples – white background
40 2/18/2014 Link Realty Strategy
Concrete and gold concept – white background
41 2/18/2014 Link Realty Strategy
Concrete and gold concept – black background
42 2/18/2014 Link Realty Strategy
Concrete and gold concept – white background
43 2/18/2014 Link Realty Strategy
Premium concrete and gold concept
44 2/18/2014 Link Realty Strategy
Premium concrete and gold concept
45 2/18/2014 Link Realty Strategy
Premium concrete and gold concept
46 2/18/2014 Link Realty Strategy
Paper invites – with house shape
47 2/18/2014 Link Realty Strategy
1. About us (LR is the sales division of Link. Tell the Link story)
2. Past projects (Apex, EV, Platinum 1, Platinum 2, WP Como, WP Fairmount, Lakeview)
3. Current projects
4. Upcoming projects (WP Lakeview 2, Kirrawee, Hurstville, Ermington, SOPA, TNT, Brisbane)
5. Blog / tips
6. Agents (Portal login for Link World ) - TBC
7. Contact us
Website - content
48 2/18/2014 Link Realty Strategy
REALTY?Insert title
49 2/18/2014 Link Realty Strategy
AGENDA
1. LinkedWesbsite & holding page
Project portfolios
50 2/18/2014 Link Realty Strategy
51 2/18/2014 Link Realty Strategy
Can link LinkedIn & Slideshare… can follow and be followed on both platforms. Ie- when update Slideshare, it will appear on LinkedIn
profile.
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