Team Members : Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr

TEAM MEMBERS :KRYSTAL BROWN, JASMINE

COOLEY, ARETAS COLEMAN, JEREMY LEWIS, TERRY KERR

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OVERVIEW

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Organization History and Life Cycle External Environment Mission, Goals, and Strategies Organizational Culture and Management Interorganizational Relationships

HISTORY

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HISTORY

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HISTORY

LIFE CYLCE

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LIFE CYCLE

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LIFE CYCLE nearly 35,000 Employees in 35 states,and

growing

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Low cost leadership High customer service

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High Uncertainty Opportunities Threats Resource availability

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To Employees: We are committed to provide our Employees a stable work

environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer

Defender Strategy Low cost leadership Chart on pg 73 http://www.nytimes.com/2010/11/21/busi

ness/21south.html http://www.bloomberg.com/news/2010-0

9-27/southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html

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STRATEGIES Internal process

approach

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MANAGEMENT Size:nearly 35,000 Employees in 35

states,and growing

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INTERORGANIZATIONAL RELATIONSHIPS Population Ecology

Variation->selection->retention

ecosystem

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