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Using Ensighten Mobile and Ensighten Offsite capabilities for analytics tracking of mobile apps and offsite ad impressions
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Enterprise Tag Management
Scott Price, Mgr. Software Engineering
&
Josh Goodwin, CTO
Tagging Beyond Your Website
#agility2013
Tagging Beyond Your Website
Users interact with your brand in different ways and on different devices. Understanding the differences is key in delivering successful marketing campaigns and conversions.
#agility2013
The Problem
#agility2013
The Problem
Have to know questions ahead of time
– Can’t be agile
Making changes requires resubmission AND upgrade
– Can add days/weeks to process
Tied to specific vendor
– Makes trying out new tools difficult and slow
#agility2013
The Solution: Ensighten!
How does Ensighten help you solve these problems?
– Ensighten Mobile
– Manage analytics in real-time in your iOS and Android apps
– Ensighten Flash/Video
– Manage analytics in real-time for Flash videos and apps
#agility2013
Ensighten Mobile Overview
Manage analytics for iOS and Android Apps in real-time, without going though code updates or the app approval process.
#agility2013
Ensighten Mobile Technical Details
#agility2013
Ensighten Mobile Technical Details
#agility2013
Ensighten Mobile Technical Details
#agility2013
Ensighten Mobile Technical Details (cont’d)
#agility2013
Ensighten Mobile Technical Details (cont’d)
Intimate knowledge of native platforms
#agility2013
Ensighten Mobile Technical Details (cont’d)
#agility2013
Ensighten Mobile Features
Simple implementation
– One line of code for ALL platforms
Intuitive UI for managing apps
– Point & Click and Drag & Drop
– Same UI for ALL platforms
Test Mode
– Test on real hardware before going live
Offline Support
– Capture data even when users aren’t online
Vendor Agnostic
– OOTB templates available for Google, Omniture, webtrends etc…
#agility2013
Ensighten Mobile Examples
Customer Examples
Demo Time!
Enterprise Tag Management
Thank You!
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