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7/31/2019 Tafili - Communication during theFukushima nuclear accident: The perspective of a non-nuclear country
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www.eeae.gr
International Experts Meeting on Enhancing Transparency and CommunicationEffectivenessin the event of a Nuclear or Radiological Emergency
-
Communication during theFukushima nuclear accident:the perspective of a non-nuclearcountry
Vasiliki TafiliInternational and Public Relations OfficeGreek Atomic Energy Commission
www.eeae.gr
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Outline
Background information on national characteristics
affecting the public information activities
Formulation of communication strategy during the
Fukushima nuclear accident
Key messages
Issues raised / lessons learned
2
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National characteristics
3
In the national energy mix planning
nuclear power is not an option
The overwhelming majority of the publicopinion is against the nuclear power
option
The perception of nuclear energy as a risk
for the public and the environment
predominates
Concern for the nuclear neighborhood
risks
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The global village effect
4
Influence by major external
events
Rapid information
dissemination
Our communication challenge:
to deal with the perceived risk of the Fukushima nuclear accident
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The public sphere: issues ofinterest
5
Concern for the public health and the environment: radioactivity in air,
food/water consumption, imports, travel
Nuclear safety in Europe
Comparison to Chernobyl strong memories from Chernobyl Discussions on risk from neighboring NPPs
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Information inquiries
6
extended press and broadcast media coverage
requests for interviews
information requests (telephone, email) from the
public and the media
number of visits at GAEC website x2
Parliamentary demands
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Forming the communicationstrategy
7
fact-basedinformationvs.
rumors/speculations
Chernobylmemories
strong fear ofradiation risks
mistrusttowards
nuclear safetystakeholders
gainingtrust
throughtransparenc
y
incompleteinformation andmixed messages
about theaccident
limitedpublic
awarenesson nuclear
safety
real conditions:e.g. distance,
no public healthrisk
addressing theconcern of
special groupse.g. crew of
ships
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8
Forming the communicationstrategy
GAEC goal:
to successfully respond as the information source
government - public authorities
media
public
groups of special interest (crew of Greek ships and citizens in
Japan)
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Key messages
there is no radiological risk for the citizens or the country
radioactivity levels in the country are constantly monitored
coordination of the national mechanism of environmental
radioactivity measurements
no need to take any protection measures or change dietary habits
the country fully implements the EC guidelines/directives regarding
foodstuff monitoring and imports control
cooperation with international and European authorities
being on alert and available provide information updates as soon
as confirmed data are available 9
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From theory to practice
16 press releases & 8 web announcements
11 TV interviews, 4 radio interviews
FAQs at the website
Presentation in the Parliament
Participation in European/international meetings
National information event organized on 7 July 2011
10
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Pillars of GAEC communication
11
Media relations
Web-based communication
Coordination in information
sharing and
communication
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Consideration to be given to:
12
Social media: information source / disseminationtool
Media relations
Spokesperson: a crucial
roleBuilding publicawareness on nuclearsafety
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Conclusions
Information: key element in emergency response plans
Challenge: address the high concern
Functions of communication crisis management were tested
Strengthening of our profile as trustworthy organization
Identification of specific aspects of communication process
requiring further consideration at national level
13
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Thank you for you attention!
Greek Atomic Energy Commission
P.O BOX 60092
g. Paraskevi 15310, Greece
www.gaec.gr
www.facebook.com/eeaegr
www.twitter.com/#eeaegr
T: + 30 210 650 6714
F: + 30 210 650 6748
E: vtafili@eeae.gr
Acknowledgment to the co-authors:
V. Kamenopoulou, C. Potiriadis, S. Economides, S. Simopoulos, C. Housiadas
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