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TAB2016 – Paul Brenner
Hear & see local terrestrial FM radio on your smartphone
What is NextRadio?
FM Chip activated smartphone turned into an FM radio • Local station listening – see, hear, interact with FM radio • Live Guide® screen shows what's playing on local stations• Station can run contests, promos, and display album art
Advertisers enhance on-air spots with companion ad & card• No additional audio insertion orders needed• NextRadio provides interactivity, along with, robust reporting
mid- campaign and post-campaign
Data Driven Decisions• The ONLY mobile app that tracks broadcast radio listeners’
location and usage • NextRadio measures broadcast radio for broadcasters and
advertisers
Experience More Listening, Per Listener
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Visually Appealing Stations
Radio stations that enhance their broadcasts with visuals and related content average:
Nearly twice the tune-insper listener, per month in NextRadio vs. stations which only display their station logo
Two hours more listeningper listener, per month in NextRadio vs. stations which only display their station logo
NextRadio Enhanced Ad CampaignThe Home Depot
Digital ad in-sync with FM Home Depot radio spots displays a visual
component
Primary Action ButtonCreate an immediate call-to-action
Secondary EnhancementsAllow the listener to perform CTA’s
Content CardAdditional brand and CTA airing on local
terrestrial radio
Mass Radio
Enhanced Content
Call-to-Action
Real Time Reporting
Data Driven Decisions
Interactive live radio with actionable functionality
+Real Time granular radio
reporting Interactions, Lat/Long, Demographics
Equals = Data Driven Decisions Delivering brands smarter radio buying
NextRadio Redefines Radio AdvertisingCombine live audio with a digital interactive ad platform
Mass market radio reach with enhanced content
+
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Mobile Ads and Data Attribution Growth Markets
Internet Ad spending $59.6 billion in 2015; up 20% from 2014
• Google $30 billion, Facebook $8 billion for 63% market share
U.S. Mobile ad spending to $28.5 billion in 2015; to reach $57 billion by 2019
• Google 35% share, Facebook 17% share in 2015
Location-based companies capitalizing on market growth• Ninthdecimal – revenue up 190% year over year • Scanbuy – 89% of people use mobile device when shopping. 3 out of 4 make a purchase a
least once a month.
http://www.unileadnetwork.com/en/2016/01/27/mobile-advertising-market-global-revenues-and-forecasts/https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=marketing-spend
NextRadio Measures Consumption of Broadcast RadioBy utilizing first and third party data
Understand radio listener’s engagement Provide demographic data on the radio campaign Attribute broadcast radio to consumer interaction Identify new customers
Discoveries:
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Campaigns: Companion AdsRadio ads trigger a digital offering
Enhancements:Visit Website ‘Examples’: Buy Now Apply Today Free Samples Customize up to 13 characters
Call
Show Coupon
Find Nearby
SMS Text
Add to Calendar
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It’s All About The DataRadio engagement measurements available in NextRadio
Example Reports: Breakouts of Data By:Genre
Daypart
Market
Genre by Daypart
Markets by Daypart
Demographics• Age• HH Income• Language• Education Level
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Plays
Listens
Views
Interactions
Available Data:
NextRadio Executive SummaryAloft Hotels
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Campaign resonated with target audience:
41% of 25-44 years olds engaged with the campaign
Slightly higher were female
Most effective timing and placement:
Listening and viewing occurred Monday-Thursday
Majority of activity occurred during morning drive and midday
Majority of plays occurred within Adult Hits and Top 40; however, listening and viewing dominated within Hip Hop
One Unique NextRadio ListenerThe journey of a single listener’s weekly activity and proximity to Home Depot
Seven days in the life of a
Philadelphia NextRadio
listener
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One Unique NextRadio ListenerThe journey of a single listener’s weekly activity and proximity to Home Depot
Query Demographic
data, better understand
effective messaging
Attribute radio listening with
location based technology
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One Unique NextRadio ListenerThe journey of a single listener’s weekly activity and proximity to Home Depot
HomeLocation
LAT 40.009015LONG -75.148276
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Sprint/Boost/Virgin AT&T/Cricket T-Mobile Blu Preload US Cellular Verizon Other
Samsung activating S7, S7 Edge and Note 7 for Verizon customers in August.
AT&T phones launched on March 11 with the release of the Samsung Galaxy S7 & S7 Edge
T-Mobile phones launched on May 4 with the maintenance release of the Samsung Galaxy S7 & S7 Edge
BLU phones launched on June 1 with NextRadio as the built in FM transmitter
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NextRadio Supported Smartphone Sales in the US
60,450,000enabled devicesby 2016year end
130M
120M
110M
100M
90M
80M
70M
60M
50M
40M
30M
20M
10M
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121,140,000enabled devicesby 2017year end
43M Devices
Stations displaying a rich experience with music and schedule content
Houston, TX
Content matters for every market, every stationListeners can now see and hear FM radio
Stations displaying a rich experience with music and schedule content
Austin, TXThis market lacks significant enhanced
content and is mostly free logos
Corpus Christi, TX
% of FULL TagStation stations
In market providing rich visual, interactive
experience
Content matters for every market, every stationListeners can now see and hear FM radio
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Average Minutes Listenedper listener
Average Session Length
per listener
Average Viewsof the Now Playing screen per listener
Average Interactionswith the Now Playing screen
content per listener
50%Austin
18%
Corpus Christi
47%Houston
What’s Next for NextRadio
Increase NextRadio app downloads
Continue efforts to get Verizon and Apple
Increase industry support with content
Be ready for selling digital underwriting opportunities
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What You Can Do Now
Take advantage and learn how to better reach your listeners through NextRadio
Sign-Up for TagStationNow only $120/year, no set-up fees
Gain More ListenersNextRadio radio spots, banner ads, talking points and social media posts available for your station to increase listenership
Increase Your Listener InteractivityInteractive content on NextRadio leads to more listener engagement and up to 4x more listening
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The Value of NextRadio
Consumers
See, hear and interact with
radio
Measure radio and track the value of radio in their data attribution results
Advertisers
Thank You
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